Marketing & Content Coordinator, Wharton MBA Career Management
Job location: McNeil Building - 1st Floor
Employment Type: Full-time
Posted data: 2021-04-28
University OverviewThe University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.Posted Job TitleMarketing & Content Coordinator, Wharton MBA Career ManagementJob Profile TitleAdministrative CoordinatorJob Description SummaryThe Marketing & Content Coordinator plays a central role in developing and executing career education content, marketing and communications for the MBA Career Management office (MBACM), providing operational support in these areas across the department’s three audiences: MBA students (primary focus), employers (secondary), and alumni (secondary). The Marketing & Content Coordinator serves as a cross-team/cross-functional member of the office, and will directly report to the Director of Student Programs & Communication, with a dotted-line relationship to the Director of Employer Engagement and the Director of Alumni Services.Job Description
Duties will include, but are not limited to the following:
Serve as central “hub” for all MBACM communications to students and employers, with oversight of the Customer Relationship Management (CRM) system and related activities (e.g., building marketing lists, creating/sending campaigns). Coordinate content and track effectiveness of multi-channel communications (email, social media, etc.) to drive usage of MBACM resources, digital content and live programs. Support Director of Programs & Communication on student communications plan, and coordinate with career advisors on industry-level planning and execution. Support Employer Engagement team on employer marketing efforts as needed.
In collaboration with the Director of Student Programs & Communication, develop and maintain career education programming and content, including live programs, digital & printed resources, and podcasts designed to support students’ end-to-end career exploration and recruiting process. Serve as primary point-of-contact with internal & external subject matter experts to coordinate content creation and delivery. Plan and execute all logistical needs for live events, including requesting space, managing RSVPs, distributing and analyzing student feedback surveys, livestream or classroom tech support, video recordings and post-edit needs.
Maintain content and optimal design/user experience across MBACM websites and proprietary MAP (My Action Plan) career education platform. Support ongoing buildout of MAP site, including adding new content as needed and marketing new features to students.
Execute design projects as needed, such as creating graphics-based emails, event collateral, and career education reference materials. Work cross-departmentally on employer- and alumni-facing marketing materials.
Work closely with the Director of Student Programs & Communication on insights-based year-end review of MBACM content offerings and communications, and support strategic planning process with a critical eye towards ongoing improvement and innovation.
*As part of the application process, candidates are asked to submit a brief professional writing sample and/or graphic design sample. Appropriate examples could include: email to customers/clients or other external audience, press release, promotional flyer, print or social media ad, a webpage you created. Candidates are also required to submit a cover letter.
5-7 years of experience with a High School diploma, or equivalent combination of education and experience required.
Bachelor's Degree in Marketing, Communications, Design, or related field preferred
3-5 years of marketing/communication and web/graphic design experience strongly preferred
Excellent writing, editing and communication skills essential. Experience managing content across channels (web, email, social media) and formats (printed, digital, audio/video).
CRM, CMS, and basic HTML experience required. Experience with web analytics tools (e.g., Google Analytics) a plus
Proficient in use of MS Office applications (PowerPoint, Word, Excel) required
Experience using Adobe InDesign, Photoshop and/or Illustrator required
Flexible and innovative; can adapt to changing priorities and client needs
Must have exceptional attention to detail, organizational and time management skills; able to manage many duties at once
Ability to work with limited supervision, exercise sound judgment and discretion, and maintain the highest standards of customer service and professionalism while working with a wide range of individuals
Knowledge of the recruiting process in a corporate or academic setting a plus
Experience with event planning and vendor management a plus
Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.
Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.
To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay