Creative Director, Football

Job description

Job location: Charlottesville, VA

Employment Type: Full-time
Posted data: 2021-04-16
Req: R0023705

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for the position of Creative Director to support the Football program. The Creative Director will lead the visual brand strategy, storytelling, and creative development for the Virginia football program. The position will oversee all program branding, social media, graphic design, video production for the University of Virginia Football program.

The Creative Director for Football will report to the Head Football Coach with a dotted line to the Deputy Athletics Director for External Operations. The position will collaborate with the department’s external units to coordinate all strategy, production, and execution of Virginia Football content. The Creative Director for Football works closely with the Director of Player Personnel to coordinate and produce content to support the Virginia Football recruiting efforts with a primary focus to inspire recruits, fans, and donors to action.

This position oversees a football creative team, including a multimedia designer, social and digital video content producer, and multimedia interns.

Key Duties and Responsibilities

  • Works actively to produce creative content to tell the story of Virginia Football.

  • Oversees storytelling, brand building, and fan engagement efforts on all digital platforms.

  • Leads creative strategic planning, project management, and design for the Football program.

  • Serves as a member of the external unit’s content team.

  • Serves as a liaison to the social media committee for Football.

  • Captures and produces photo, video, and design to support creative content plans.

  • Leads all creative content, motivational videos, and recruiting-specific video production.

  • Develops and oversees content calendar and creative plan for Football.

  • Collaborates with external team on Football brand building and marketing plans.

  • Leads Football creative recruiting content efforts.

  • Collaborates with Football video coordinators on practice and coaching video content.

  • Collaborates with creative media team on all Football special projects.

  • Oversees creative direction for all Football photo shoots, video content, and broadcast production.

  • Hires and trains student creative staff and interns.

  • Oversees creative team staff for Football.

Please submit resume, cover letter, contact information for 3 references, and a sample of creative work at, Requisition number R0023705. **Please note that ALL documents must be uploaded in the Resume box** For information about the position or the application process, please contact Michele Jarman, The deadline for applications is April 30, 2021.


  • Bachelor's Degree

  • Minimum of 3-5 years of relevant experience in video production, creative design, communications, technology and/or a related field is required.

  • Experience in creative software (Adobe After Effects, Premiere, Media Encoder, Photoshop, Illustrator, InDesign, etc.).

  • Experience in operation of video cameras, photography, audio recording, and an understanding of college athletics.

  • Proven ability to build relationships, collaborate, and work effectively with diverse constituents.

  • Excellent communication and organizational skills.

  • Ability to work well in a team-oriented environment.

  • Ability to work non-standard hours and travel.


  • Prior experience working with collegiate and/or professional football programs in a similar creative role.

  • Prior experience in video directing, filming, and editing.

  • Prior experience in graphic design and creative content production.

  • Experience with basic audio techniques used in on-camera interviews and in voiceover situations for post-production projects.

  • Passion and understanding of current trends.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.




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Job No:
Posted: 4/18/2021
Application Due: 5/2/2021
Work Type: Full Time