Director, Law School Marketing and Communications

Primary Purpose:
The Director of Law School Marketing and Communications reports to the Dean of the law school and is responsible for developing and executing a law school strategic marketing and communications plan in line with the initiatives of the University of Pacific and McGeorge School of Law. The director will ensure law school adherence to university brand and identity standards. The director will manage and oversee all aspects of print and digital communications, including the development and maintenance of the law school website and social media accounts. The director will continually evaluate communications strategy and tactics to maximize effective messaging to internal and external stakeholders. The director will integrate diversity, equity, and inclusion considerations into every aspect of marketing and communications.

About McGeorge:
Established in 1924, University of the Pacific, McGeorge School of Law is a private, not-for-profit law school in California's capital city. McGeorge is widely renowned for its cutting-edge practical training of students, exceptional trial advocacy programs, and diverse and unique opportunities for students at the intersection of the law and public policy. Our faculty are globally and nationally respected experts, including Retired U.S. Supreme Court Associate Justice Anthony M. Kennedy. McGeorge also boasts an alumni base practicing in every state in the U.S. and more than 45 countries around the world. The law school is also actively engaged in efforts to make it one of the leading anti-racist law schools in the country. McGeorge offers an full-time and evening JD program, an LLM degree, a JSD degree, MPP and MPA degrees, and an MSL degree.


Essential Functions:
1. Develop, implement, evaluate, and re-evaluate an external marketing and communications strategy that incorporates and is cognizant of the University-wide goals and initiatives promoting diversity, equity and inclusion.

2. Develop and implement an internal communications strategy that incorporates and aligns itself with the University-wide goals and initiatives promoting diversity, equity and inclusion.

3. Establish a distinct voice for McGeorge that is within University brand standards.

4. Establish clear and measurable metrics for success; regularly assess and report to the Dean and University leadership progress towards external relations and marketing goals.

5. Provide oversight in the development, design, and distribution of marketing collateral (print and digital) for special programs, speakers, and events for the law school.

6. Oversee publication of the official law school academic catalog; recruitment publications for prospective students; and newsletters and brochures as assigned, including materials for experiential programs, study abroad programs, M.S.L, LL.M., J.S.D., and Public Policy programs.

7. Create and implement a content calendar for law school publications and communications.

8. Work with/across all law school departments and external stakeholders. Develop and manage relationships with a variety of groups, including but not limited to department staff, students, alumni, faculty, media outlets, and third-party vendors to ensure the successful execution of identified marketing and communication plan and strategy. Engage with departments to identify specific communication needs and develop departmental communication strategies which align themselves with overall law school and University brand identification goals.

9. Design and manage a fiscally responsible Marketing & Communications budget for the law school; make budget allocation recommendations for digital spends, track spending and recommend shifts or new approaches to maximize spends and results. Responsible to oversee strategic communication budget including working with appropriate vendors. Provide final approval for financial transactions and purchasing. Create a system for effective monitoring of inventory and budgeting. Coordinate with law school departments and faculty to ensure the most efficient use of funds for marketing purposes across the law school.

10. Develop an overall social media strategy that optimizes engagement and drives traffic to the McGeorge website. Oversee all aspects of the law school’s social networking sites, including content creation and overall maintenance of McGeorge profiles on Facebook, Flickr, Twitter, Instagram, LinkedIn and YouTube. Ensure messaging across all platforms is consistent and meets University brand standards. Identify and train faculty, staff, and students to represent the school on social media and in earned media appearances.

11. Serve as the first point of contact and/or spokesperson for the law school. Respond to media requests and coordinate departmental responses. Facilitate and track all faculty, staff, and student media appearances.

12. Serve as webmaster and oversee the development and maintenance of the law school website, consulting with technology personnel as needed. Ensure that content is monitored and updated on a regular basis by communications staff and library personnel. Manage periodic major redesigns of the website.

13. Provide support on issues /crisis management, including researching sophisticated and sensitive topics, drafting statements and fact sheets for public and internal distribution, and conducting environmental scans for potential issues.

14. Oversee the distribution and storage of all print materials and digital assets, including developing and maintaining the law school publications archive and photo/video archive.

15. Determine the need for out-sourcing of projects and/or targeted job elements as appropriate based on skills needed or other circumstances. Collaborate with digital agencies and other vendors as needed.

16. Supervise and evaluate work of copy writers, editors, designers, and external contractors where appropriate.

17. Develop written content including news stories, op-eds, alumni profiles, tags, collateral materials, specialty ads, ad content, press releases, media advisories, letters to the editor, and other executive communications - including speeches, talking points and briefs for law school dean and department heads - in alignment with marketing and communication strategy and goals. Prepare special reports, presentations, papers, and related materials that support branding of faculty expertise, leaders, programs, and activities.

18. Attend regularly scheduled University communications meetings.

19. Maintain knowledge of current local, regional, and national events and identify opportunities to insert McGeorge into the conversation around those events as appropriate and beneficial to the law school.

20. Remain abreast of trends and best practices in higher education marketing and ensure functionality and understanding of those trends.


Minimum Qualifications:
• Bachelor’s degree in business, marketing, communications or a related field
• Three (3) years of related experience.


Preferred Qualifications:
• Experience in design and coordination of production of strategic communications via a variety of mediums, including social media, print, and websites.
• Experience in marketing and communications for Higher Ed.
• Demonstrated ability in timely communication of current events and customer service.
• Demonstrated superior oral and written communication skills, and superior copy-editing skills.
• Demonstrated commitment to socially just and inclusive practices from the individual and systems perspective.
• Demonstrated success writing press releases, social media, creating state-of-the art presentations, and/or manage media campaigns, and electronic print media.
• Experience in identifying diverse target audiences and devising digital campaigns to engage, inform, and convert.
• Ability to develop materials that bridge cultural differences and linguistic barriers.
• Proficiency in technology and computer software applications.
• Working knowledge of HTML, CSS and Adobe Creative Suite.
• Excellent command of paid search strategies.
• Ability to leverage audience research, data, analytics, and user testing to support strategic priorities.
• Experience managing branded social media accounts and working knowledge of social media and web analytics.
• Ability to think creatively and strategically, solve problems, plan directions, and overcome obstacles.
• Excellent interpersonal skills, ability to lead teams, and work collaboratively and effectively with groups both internal and external.
• Demonstrated ability to work independently and as part of a larger organization to meet identified marketing and media placement goals.
• Experience working with organizational and independent photographers and videographers to capture images and footage to meeting marketing needs including images for collateral materials, images and video for submission to media outlets and internal visual communication.
• Experience pitching stories and/or speakers to the media.
• Preference given to candidates with college/university, graduate and/or professional school marketing experience.
• Ability to take competent photographs and videos as needed.


Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Some lifting of materials (20 lbs or less). Bending, stretching, reaching required. Sitting for long periods of time.


Hiring Range:

Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.


To apply, visit https://pacific.peopleadmin.com/postings/18835

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.






Copyright ©2017 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency

jeid-d5a970fd091a1a44986ddfd83b3f9dcc