Publicist and Social Media Coordinator
Publicist and Social Media CoordinatorDepartment:
Libraries UGA PressAbout the University of Georgia:
The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities is the state’s oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 39,000 students including over 30,000 undergraduates and over 9,000 graduate and professional students. Academic programs reside in 17 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.About the College/Unit/Department:
Since its founding in 1938, the primary mission of the University of Georgia Press has been to support and enhance the University’s place as a major research institution by publishing both outstanding works of scholarship by writers throughout the world and books of interest to general readers. The Press has been a member of the Association of American University Presses since 1940 and is the largest book publisher in the state. The Press currently publishes 60 new books a year and has over 1,800 titles in print. The Press is also a founding partner of the New Georgia Encyclopedia, the state’s award-winning online reference work on the people, places, events, and institutions of Georgia.College/Unit/Department website:
TRS or ORPEmployment Type:
Benefits EligibleFull/Part time:
Full TimeAdditional Schedule Information:
M-F; 8 hrs/day; some evening and weekend work may be required.Advertised Salary:
04/09/2021Open until filled:
YesProposed Starting Date:
06/01/2021Location of Vacancy:
Athens AreaEEO Policy Statement:
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).Classification Title:
Marketing/Public Relations ProfessionalFLSA:
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.Preferred Qualifications:
One year of performing publicity duties at a university press, book publisher, or nonprofit arts organizationPosition Summary:
The Publicist and Social Media Coordinator develops, coordinates, and implements publicity and social media plans for UGA Press books and publishing programs. They work closely with the Publicity Manager and the Marketing and Sales Director to generate publicity campaigns for an assigned percentage of the 60 trade and academic titles published by the Press each year. The Publicist and Social Media Coordinator partners with the authors of assigned books and other members of the Press to understand the book and reach its appropriate audience. The Publicist and Social Media Coordinator creates pitch letters and press releases, researches media using the Cision database, and assembles mailing lists for print and digital ARCs. The position reviews copies, schedules editor interviews, organizes author tours, signings, and other book-related events, and establishes fruitful relationships with journalists. The position coordinates social media campaigns for select academic and trade publications and is responsible for ad and website promotional designs.
Since its founding in 1938, the primary mission of the University of Georgia Press has been to support and enhance the University’s place as a major research institution by publishing both outstanding works of scholarship by writers throughout the world and books of interest to general readers. The Press has been a member of the Association of University Presses since 1940 and is the largest book publisher in the state. With a full-time staff of 26 publishing professionals, the Press currently publishes 60 new books a year and has over 1,500 titles in print. The Press is also a founding partner of the New Georgia Encyclopedia, the state’s award-winning, online only, multimedia reference work on the people, places, events, and institutions of Georgia.Knowledge, Skills, Abilities and/or Competencies:
•Adaptability: Works effectively in an environment in which the parameters may change daily; adjusts behavior to meet the needs of difference people and situations.
•Collaboration: Facilitates open and effective communication, cooperation, and teamwork within and outside of one’s own team; respects the needs and contributions of others.
•Collegiality: Being helpful, respectful, approachable, and team-oriented; building strong working relationships and a positive work environment.
•Communication: Communicates effectively one-to-one, in small groups and in public speaking contexts; writes precise, well-organized emails, letters, and proposals while using appropriate vocabulary and grammar.
•Computer proficiency: Successfully uses multiple software programs independently. May include Microsoft Office (PowerPoint, Word, Excel), Photoshop, Adobe Acrobat, email and web browsers, and publishing systems/databases; and social media platforms, including Facebook, Twitter, Instagram, and Goodreads.
•Efficiency/Dependability: Effectively performs duties and responsibilities; displays attention to detail; supports organizational policies; anticipates demands/pressures of assignments and adjusts accordingly.
•Ethics and Integrity: Follows through on commitments; incorporates honesty, respect, and fairness in daily actions in accordance with the UGA Press’s Code of Conduct.
•Initiative: Exhibits energy and desire to achieve; sets ambitious goals and acts decisively; takes action that no one has requested to improve or enhance job results. Willing to learn marketing principles applicable to scholarly publishing.
•Judgment: Demonstrates logic, rationality, and objectivity; shows common sense; uses all available information to make educated decisions.
•Organization: Plans, organizes and schedules in an efficient, productive manner; anticipates contingencies and pays attention to detail; targets projects or initiatives that require special attention and focuses on key tasks when faced with limited time and/or resources; displays consistency and success in adhering to deadlines.
Typical for office environmentIs driving a responsibility of this position?:
NoIs this a Position of Trust?:
NoDoes this position have operation, access, or control of financial resources?:
NoDoes this position require a P-Card? :
NoIs having a P-Card an essential function of this position? :
NoDoes this position have direct interaction or care of children under the age of 18 or direct patient care?:
NoDoes this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):
NoCredit and P-Card policy:
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.Duties/Responsibilities:
Identifies the most appropriate audience for assigned titles; researches, organizes, and develops media lists and contacts for assigned titles; develops detailed knowledge of scholarly and trade media in key disciplines and contacts with key editors in those disciplines; researches and writes press materials; arrange interviews with feature editors and radio and television producers; organizes book signings, author lectures, and other related events; initiates special efforts outside of designated publicity plans.
Develops and maintains an innovative social media program to announce Press books, author events, and advance the overall Press brand. Coordinates social media outreach with the Publicity and Social Media Manager and other relevant in-house contacts to ensure that social media efforts are coordinated and integrated as effectively as possible with Press and Library activities and goals. Components of social media program include the Press blog, Twitter, Instagram, Facebook, Flickr, and Goodreads accounts. Monitor trends in social media and investigate additional tools and avenues for using social media.
Prepare and send individual new title announcements and monthly newsletters for titles assigned to this position each season
Maintains positive author relations by initiating and sustaining proactive contact throughout the publicity process.Percentage of time:
Participate in department meetings and contribute during marketing strategy sessions. Represent Press at book exhibits and sales events. Participate in professional development opportunities.
Shares regular updates, progress, and news with Press staff
Maintains flexibility and awareness of changes and needs in the office and organization by assuming similar duties and responsibilities as assigned.Percentage of time: