Director of University Marketing Strategy

Job description

Job location: San Antonio TAMUSA

Employment Type: Full-time
Posted data: 2021-04-07
Req: R-036737
Job Title

Director of University Marketing Strategy


Texas A&M University - San Antonio


Office Of University Advancement and External Relations

Proposed Minimum Salary


Job Location

San Antonio, Texas

Job Type


Job Description

Texas A&M University-San Antonio’s is seeking a Director of Integrated Marketing Strategy to lead the development, implementation and continued improvement of a comprehensive, dynamic integrated marketing and content strategy to advance institutional priorities. Reporting to the Vice President of University Relations in the recently restructured Division of University Relations, this new role will support the institution’s upcoming strategic plan (“Transforming Tomorrow Together: 2022-2026). The Director will lead a reorganized team responsible for strengthen the institution’s brand, creating dynamic strategies through high quality, distinctive and results-driven campaigns, deliverables and experiences to inform, influence and impact. Focusing on competitive positioning of the University in the marketplace through coordinated brand management, increased visibility and awareness, content strategy, and reputation enhancement strategies.

The successful candidate will be a passionate and energetic contributor, manager, creative, storyteller, versatile creative communicator, expert and a well-respected team player, committed to continually improve the university's brand, reputation and resource while maintaining consistent voice and identity across the university. The Director is responsible for leading efforts to develop and refine products, content and messaging campaigns while working closely with the Director of Communications and other university partners to increase brand recognition leading to attaining institutional goals and distinctive and stronger voice and national, regional and local positioning.

Roles and Responsibilities:

  • Maintains a breadth of knowledge about current trends, emerging issues and opportunities in higher education and industry that inform future comprehensive content and marketing strategies while being a data-savvy practitioner.

  • Directs, analyzes and recommends market research which may include audience analysis and survey development to constantly monitor and measure marketing results to ensure that marketing goals and targets are achieved.

  • Contributes to setting the vision, strategy and long-term management approach for integrated marketing, brand, and content strategies including developing and maintaining university brand and identity guidelines and use of resources such as templates, digital monitors and environmental branding.

  • Oversees the planning, creation and implementation of integrated marketing strategies to support the various agendas of the University, including admissions and charitable donations

  • Manages the annual budget, portfolio of contractors, resources and technology platforms.

  • Supervises the marketing and content production staff including professionals dedicated to brand development, media relations, content production, writing and editing, variety of print, broadcast and multi-channel products.

  • Under the direction of the Vice President and integrated working groups, is responsible for advancing the University and building its reputation across a diverse range of audiences.

  • Works closely with faculty, administration and staff, students, and alumni to develop compelling, distinctive and relevant stories to illustrate and advance University.

  • Directs the University's web and digital presence to ensure brand consistency and voice and leading-edge use of technology to engage audiences and in support of institutional priorities.

  • Focused on continuous improvement to lead through institutional scope and capacity needs an integrated marketing unit that provides high quality, distinctive products and delivers consistently service expectations of the university community with effective expertise, counsel and skills and capacity and ability to effective prioritize competing priorities.

  • Works closely with the Office of the President, Enrollment Management, Academic Affairs, Intercollegiate Athletics, Advancement, Business Affairs and various other departments/divisions to support communication and marketing needs.

  • Constantly seeks to develop the university's communication team of professionals, grow individuals and provide a work place that is rated as outstanding by members of the profession.

  • In discussion with the community and leadership, establishes and maintains communications and marketing brand governance that is capable of guiding the on-going evolution of information through community input, balanced evaluation of options and collaborative-based directions.

  • Contributes and/or leads working groups comprised of members from across the university to successfully and effectively create, implement and assess integrated marketing, content and campaign strategies, projects and initiatives.

  • Serves a divisional senior representative and emergency and crisis management teams.

  • Develops, produces and provides analysis through customized reports, dashboards and executive summaries through compelling, easy to understand images, factoids, etc.

  • May be required to work beyond normal office hours and weekends.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned .

Required Education and Experience:

  • Bachelor’s degree in Marketing, Communications, or other applicable field, or equivalent combination of education and experience.

  • 10 years of related experience.

  • 5 years of supervisory experience of creatives, brand marketing, content and website teams.

Preferred Experience:

  • Supervisory experience in managing creative and content production teams.

  • Knowledge, Skills and Abilities: -Knowledge of integrated marketing, advertisings, public relations, media relations, university branding, print and social media.

  • Proven record of effective collaboration and leadership capability.

  • Knowledge of marketing research, data capture and analysis, digital media platforms, digital content and media buying.

  • Excellent verbal and written communication across multiple platforms including print, digital, video, and other marketing related platforms.

  • Ability to provide recommendations, develop and contribute to sensitive issue management/crisis communications events.

  • Ability to guide and develop advanced executive-level multi-media presentations.

  • Knowledge of and experience in higher education environments (academic, administrative).

  • Ability to multitask and work cooperatively with others and assign, monitor and recommend staffing and resource allocation including in-source and outsourcing and development and management of contractors including scope of work, project management and successful implementation.

Knowledge, Skills and Abilities:

  • Demonstrated experience in managing multiple tasks, evolving priorities and quick, timely, accurate production deadlines.

  • Must have strong writing and editing skills, be familiar with AP style, and demonstrate proficiency with the Adobe Creative suite.

  • Must work well independently and as a constructive member of a team with the ability to guide and inspire staff in a dynamic, fast-paced entrepreneurial culture while determining and communication priorities and resource use.

  • Must be enthusiastic about promoting higher education in the diverse and inclusive environment.

  • This position must work well with students, faculty and staff at all levels within a diverse, multi-cultural, collaborative environment.


Please make sure to provide the following documents:

1) Application

2) Cover Letter to include two professional references

3) Resume

For detailed instructions on how to apply for any positions on our website, please use the following link:

Make sure that all required documents are uploaded prior to submitting the application. Once your application is submitted, no changes or revisions can be made.

Summary of Employee Benefits:

In compliance with ADA, if accommodations are needed for the application process, please contact HR at (210) 784-2058.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.




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Job No:
Posted: 4/8/2021
Application Due: 7/7/2021
Work Type: Full Time