Social Media Coordinator

Job description

Job location: San Antonio TAMUSA

Employment Type: Full-time
Posted data: 2021-04-07
Req: R-036739
Job Title

Social Media Coordinator


Texas A&M University - San Antonio


Office Of University Advancement and External Relations

Proposed Minimum Salary


Job Location

San Antonio, Texas

Job Type


Job Description

Texas A&M University-San Antonio’s is seeking a Social Media Coordinator to coordinate, monitor and implement a comprehensive, dynamic social media plan to support institutional priorities. Reporting to the Director of the Communications in the recently restructured Division of University Relations, that will support the institution’s upcoming strategic plan (“Transforming Tomorrow Together: 2022-2026), the role organizes and creates content and posts and engagement opportunities under a unified brand, and content and editorial strategy. The role collaborates closely with departments and units across campus who are active on social media, media relations, admission, athletics, fundraising, student success and engagement, office of the president. The specialist will have a deep understanding of the interconnectedness of content, social media and digital communications to attract prospective students and families, donors, alumni, supporters, key influencers and the media and the A&M-San Antonio community to become university advocates and champions.

The successful candidate will be a passionate and energetic storyteller, a versatile creative communicator, and a well-respected team player, committed to continually improve the university's social media presence and practices is key to the success of the role

Roles and Responsibilities:

  • Support actionable plans to grow and retain followers including Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest and TikTok, understanding the audiences, nuances and preferences of the audience(s) for each platform.

  • Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the university, institutional priorities, stories and accomplishments.

  • Write, edit, design and schedule social media posts including compelling images, video and photography while maintaining relevancy and frequency of posts to increase followers and engagement.

  • Coordinate engagement social media activities in support of institutional high profile high events to support community engagement, institutional reputation, fund raising admissions efforts.

  • Monitor channels for emerging issues on A&M-San Antonio and other platforms and alert division leadership in a timely manner, which may occur outside of typical work day.

  • Ensure brand representation and consistency in content through tone, voice, terminology, and all imagery, videography and photography.

  • Contribute to emergency and crisis communications events responding in a timely manner to queries under the direction of the Director of Communication and executive leadership.

  • Support metrics of success and monitor and evaluate performance using analytical tools such as Google Analytics, HootSuite Pro, and Facebook Insights.

  • Assist in the delivery of monthly through dashboards and reports and recommend adjustments to strategies to optimize results.

  • Perform other duties when needed.

  • May be required to work beyond normal office hours and weekends.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned .

Required Education and Experience:

  • Bachelor’s degree in marketing, communications, journalism or related discipline.

  • Two (2) years of social media experience.

Preferred Experience:

  • Strong writing, photography and graphic editing skills

  • Understanding of AP Style and journalism and social media writing styles.

  • Able to multi-task and prioritize projects.

  • Video editing and experience in producing content for video platforms such as YouTube for social media distribution.

  • Experience using various analytics software.

  • Familiarity with content management systems, such as Cascade

  • Familiarity of HTML and CSS.

  • Ability to work in a fast-paced, high-pressure environment.

  • Knowledge of search engine optimization and best practices.

  • Attention to detail, accuracy, timeliness and consistency of brand voice.

Knowledge, Skills and Abilities:

  • Demonstrated experience in managing multiple tasks, evolving priorities and quick, timely, accurate production deadlines.

  • Must have strong writing and editing skills, be familiar with AP style, and demonstrate proficiency with the Adobe Creative suite.

  • Must work well independently and as a constructive member of a team. Must be enthusiastic about promoting higher education in the diverse and inclusive environment.

  • This position must work well with students, faculty and staff at all levels within a diverse, multi-cultural, collaborative environment.


Please make sure to provide the following documents:

1) Application

2) Cover Letter to include two professional references

3) Resume

For detailed instructions on how to apply for any positions on our website, please use the following link:

Make sure that all required documents are uploaded prior to submitting the application. Once your application is submitted, no changes or revisions can be made.

Summary of Employee Benefits:

In compliance with ADA, if accommodations are needed for the application process, please contact HR at (210) 784-2058.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.




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Job No:
Posted: 4/8/2021
Application Due: 7/7/2021
Work Type: Full Time