University Website and User Experience Strategy Manager

Job description

Job location: San Antonio TAMUSA

Employment Type: Full-time
Posted data: 2021-04-07
Req: R-036738
Job Title

University Website and User Experience Strategy Manager


Texas A&M University - San Antonio


Office Of University Advancement and External Relations

Proposed Minimum Salary


Job Location

San Antonio, Texas

Job Type


Job Description

Texas A&M University-San Antonio’s is seeking candidates for the new position of Website and User Experience Strategy Manager to oversee the development, implementation and continued improvement of a comprehensive, dynamic website and digital content to advance institutional priorities. Reporting to the Director of Marketing Strategy in the recently restructured Division of University Relations, this new role will support the institution’s upcoming strategic plan (“Transforming Tomorrow Together: 2022-2026). The Manager will contribute a reorganized team responsible for strengthen the institution’s reputation, creating dynamic strategies through high quality, distinctive and results-driven communications campaigns, deliverables and engagement to inform, influence and impact.

The Webmaster supports the development of interactive content related to marketing promotions including management of the university’s as websites, microsites, landing pages, digital ads and various other digital deliverables. The Webmaster manages and maintains the University’s content management system (Cascade) as well as updates various University websites in partnership with University Departments and/or the Division of University Relations. The successful candidate is skilled in website maintenance and development with an understanding of higher education environment and diverse audiences.


  • Designs and manages architectures of websites within a robust content management system (CMS) providing counsel and expertise to a variety of collaborators.

  • Determines and prioritizes website needs and requirements from university departments.

  • Maintains, updates and oversees all website content and provide counsel to variety of university partners including Information Technology Services, Admissions, Advancement, Business Affairs, Office of the President, Academic Affairs and others.

  • Monitors and analyzes site performance.

  • Builds functional primary and secondary web pages and/or landing pages and microsites.

  • Collaborates with university relations staff on digital ads and landing pages for marketing and/or digital advertising campaigns.

  • Tests websites using different devices, browsers and operating systems.

  • Updates content on websites to keep pages fresh and accurate.

  • Responds to user-initiated updates quickly and appropriately to ensure regular, consistent, timely content refreshes to maintain and advance the university’s brand, priorities via the website

  • Reviews and approves updates submitted by other users.

  • Develops and delivers training for decentralized unit website contributors within various university units.

  • Multi-tasks, prioritizes and meets deadlines in a fast-paced work environment.

  • Serves as a collegial and collaborative member of the Division of University Relations, assisting with other integrated marketing and communications-related duties as assigned, as time permits.

  • Oversees multi-component deliverables through project plans and communications across all parties involved in the project.

  • Effectively tracks and manages projects using project management software.

  • Follows the guidance and direction of supervisor(s).

  • Demonstrates respectful, ethical, responsible behavior.

  • Other duties, including special projects, as required or assigned.

  • May supervise student employees.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned .

Required Education and Experience:

  • Bachelor’s degree in Marketing, Communications, or other applicable field, or equivalent combination of education and experience.

  • Three years of related experience.

Preferred Education and Experience:

  • Previous experience as a webmaster or web developer and user experiences

  • Working knowledge of website management tools and content management systems such as Cascade and WordPress

  • Understanding of and experience in current web standards

  • Strong troubleshooting and analytical abilities

  • Excellent communication and teamwork skills

  • Attention to detail and outstanding organizational skills, reliable and detail-oriented to ensure accuracy, timeliness and consistency of brand voice and identity

  • Demonstrated experience in project management, working with creative teams; and ability to develop and produce content in a fast-paced, dynamic environment

  • Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives

  • Experience using various analytics software

  • Familiarity with content management systems, such as Cascade

  • Familiarity of HTML and CSS

  • Evidence of superior oral and written communication skills

  • Strong writing, photography and graphic editing skills

  • Understanding of AP Style and journalism and social media writing styles.

  • Able to multi-task and prioritize projects

  • Video editing and experience in producing content for video platforms such as YouTube for social media distribution

  • Ability to work in a fast-paced, high-pressure environment

  • Knowledge of search engine optimization and best practices

Knowledge, Skills, and Abilities:

  • Demonstrated experience in managing multiple tasks, evolving priorities and quick, timely, accurate production deadlines.

  • Must have strong writing and editing skills, be familiar with AP style, and demonstrate proficiency with the Adobe Creative suite CMS. Must work well independently and as a constructive member of a team.

  • Must be enthusiastic about promoting higher education in the diverse and inclusive environment.

  • This position must work well with students, faculty and staff at all levels within a diverse, multi-cultural, collaborative environment.


Please make sure to provide the following documents:

1) Application

2) Cover Letter to include two professional references

3) Resume

For detailed instructions on how to apply for any positions on our website, please use the following link:

Make sure that all required documents are uploaded prior to submitting the application. Once your application is submitted, no changes or revisions can be made.

Summary of Employee Benefits:

In compliance with ADA, if accommodations are needed for the application process, please contact HR at (210) 784-2058.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.




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Job No:
Posted: 4/8/2021
Application Due: 7/7/2021
Work Type: Full Time