Marketing Programs Manager

Job Details

Marketing Programs Manager


Marketing Communications

Worcester Polytechnic Institute - WPI

This multi-faceted marketing and creative role leverages experience in creative services, marketing principles, and project management to implement effective integrated marketing communications to attract, retain, and elicit lifelong engagement of a diverse student body, collaborating across the Marketing Communications division, and with campus partners to confirm goals and execute aligning marketing programs. The individual will work in a cross-functional role as a member of the production management team to plan, track, and schedule projects with consideration to project constraints relative to resources, timeframes, and cost.


Principal Duties and Responsibilities:
  • Collaborate with Recruitment, Advancement, Student Life, Academic, and other campus partners as needed to create a consistent and aligned approach to advancing the university's reputation, academic programs, philanthropy, services, and events.
  • Serve as primary project manager for implementing various marketing strategies, tactics, and initiatives, afor assigned campus partners and projects.
  • Work both independently and with entire marketing and communications team to develop and implement marketing initiatives, and to assess their effectiveness in advancing divisional and institutional goals and objectives.
  • Lead and develop the conception and execution of creative campaigns across multiple platforms, with a focus on digital marketing strategies.
  • Strategically represent Marketing Communications and Marketing Team in divisional and campus-wide working groups for ongoing initiatives or ad hoc as assigned.
  • Work as required as part of production team with a variety of outside vendors for advertising development and media placement, print production, and other outsourcing initiatives.
  • Recommend and drive better tracking processes to document value of strategic services to the university and streamline workflows.
  • Perform other duties as assigned.

Position Requirements
  • Marketing communications professional with 8-10 years experience in marketing and brand communications. Bachelor's degree in marketing, communications, graphic design, or similar field.
  • Experience planning, creating, and implementing integrated marketing communication campaigns.
  • Excellent written and verbal communication skills. Adept writer, editor, and project manager. Fine attention to detail, professionalism, and dependability. Exceptional decision-making skills.
  • Familiarity with design and production processes and digital marketing strategies and tactics.
  • Ability to work collegially across teams, divisons, and organizational levels, leading through influence to build consensus around ideas, concepts, and solutions.
  • Ability to self-manage projects, multi-task, and deliver on timelines.
  • Creative thought leader and doer with an eye for detail.
  • Innovative thinker with passion for learning about latest industry trends, best practices, and tools for innovative audience experiences.
  • Applicants must have demonstrated experience working in and fostering a diverse and inclusive workplace and/or commitment to do so as an employee at WPI.
  • WPI is passionate about creating an inclusive workplace that promotes and values diversity. We are looking for candidates who can support our commitment to equity, diversity and inclusion.

United States of America (Exempt)

WPI is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. We are seeking individuals with diverse backgrounds and experiences who will contribute to a culture of creativity and collaboration, inclusion, problem solving and change making.

To apply, visit:

About WPI
WPI is a vibrant, active, and diverse community of extraordinary students, world-renowned faculty, and state of the art research facilities. At WPI, we have competitive and comprehensive benefits, including health insurance, long-term care, retirement, tuition assistance, flexible spending accounts, work-life balance and much more.

Diversity & Inclusion at WPI
WPI is committed to creating an inclusive workplace where everyone feels valued and respected; a place where every student, faculty and staff member can be themselves, so that they can study, live, and work comfortably, to reach their full potential, and make meaningful contributions in order to meet departmental and institutional goals. WPI thrives on innovative practice and welcomes diverse perspectives, insight, and people from diverse lived experiences, to enhance the community environment and propel the institution to the next level in a competitive, global marketplace.

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Founded in Worcester, Mass., in 1865, WPI was one of the nation's earliest technological universities. From our founding days, WPI has taken a unique approach to science and technology education.

Our undergraduate and graduate students emerge ready to take on some of the most difficult challenges in science and technology. More important, they understand how their work can truly impact society and improve our lives. WPI campus

Great Minds at Work in the classroom and around the world 
WPI's academic departments offer more than 50 undergraduate and graduate degree programs in science, engineering, technology, management, the social sciences, and the humanities and arts, leading to the BA, BS, MS, ME, MBA, and PhD.

At sites as close as our home city of Worcester and at over 40 other locations in 25 countries,WPI’s Global Projects Program immerses students in new cultures to tackle unstructured problems in ways that are meaningful to local sponsors in real communities. This is not your typical study abroad.

WPI faculty members and students are engaged in advanced, multidisciplinary research across a broad range of fields—from cutting-edge work in tissue engineering and regenerative medicine, to explorations of the technological and policy issues surrounding cybersecurity, to studies of issues as diverse as firefighter health and security and the fire safety challenges of green buildings.

A highly regarded institution

Among recent honors for WPI are the 2016 Bernard M. Gordon Prize for Innovation in Engineering and Technology Education and the No. 1 ranking for “faculty who best combine research and teaching.” (Wall Street Journal/Times Higher Ed, 2016) 

WPI professorA beautiful campus in a central location
WPI’s compact 95-acre campus is set atop one of Worcester’s “seven hills” on the residential outskirts of town. Old English stone buildings are focal points of the architecture, but modern facilities have moved in to claim their own space on the immaculately kept grounds. WPI’s newest building, the Foisie Innovation Studio, is slated to open in Fall 2018 and will house high-tech classrooms, makerspaces, labs, and a residence hall for 140 students. 

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