Director for Integrated Media Communications
Director for Integrated Media CommunicationsDepartment:
Marketing & Comm Media CommunicationsAbout the University of Georgia:
The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities is the state’s oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 39,000 students including over 30,000 undergraduates and over 9,000 graduate and professional students. Academic programs reside in 17 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.Posting Type:
TRS or ORPEmployment Type:
Benefits EligibleFull/Part time:
Full TimeAdditional Schedule Information:
8am-5pm Monday-Friday. Occasional nights and weekends.Advertised Salary:
04/05/2021Open until filled:
YesProposed Starting Date:
05/01/2021Location of Vacancy:
Athens AreaEEO Policy Statement:
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).Classification Title:
External Affairs ManagerFLSA:
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.Position Summary:
Reporting to the Associate Vice President for Marketing and Communications and in close collaboration members of the President’s administration, the Director for Integrated Media Communications is responsible for advancing the mission and elevating the reputation of the University of Georgia, primarily through the following means:
•Serving as the university’s official spokesperson when the Associate Vice President is not available
•Executing integrated communications strategies to advance the university’s priorities and strategic goals to key internal and external constituencies, in collaboration with the Vice President and the Associate Vice President. These priorities include but are not limited to:
*promoting excellence in university research and innovation
-overseeing the management of editorial planning.
•Conceiving, creating and distributing comprehensive communications campaigns and content that highlight the university’s outstanding individuals and initiatives, both directly through the internet and indirectly through earned media. This includes but is not limited to:
-writing, editing and disseminating media advisories, news releases and news features.
-organizing news conferences and preparing University leaders for their participation therein, promoting media coverage of UGA and its activities
-developing and maintaining relationships with reporters who cover the university and higher education industry.
•In close coordination with the Associate Vice President, managing the university’s management of media inquiries, emergent issues, emergencies and crises that could adversely affect the university’s mission and operations.
•Overseeing the management of Columns, the university’s faculty-staff newspaper.
•Overseeing the management of UGA Today and e-UGA Today.
•Overseeing the management of interaction with all forms of external print, online, broadcast and social media. This includes but is not limited to advancing proactive placements of university coverage by key state, regional, national and international media organizations.
•Overseeing the management of non-Athletics commercial filming and location agreements.
•Overseeing the management of media tools that enable greater effectiveness in areas that are the responsibility of the executive director.
•Overseeing media, issues management and crisis communications training for key academic and administrative leaders.
The Director’s responsibilities expect a high level of collaboration and cooperation with various academic and administrative units across the University as well as media outlets. Thus, this individual should have excellent management, interpersonal, written, and verbal communication skills, with the ability to interact effectively with faculty, administrative staff, students, University administration, the and other external business partners.Physical Demands:
Standard office environmentIs driving a responsibility of this position?:
NoIs this a Position of Trust?:
NoDoes this position have operation, access, or control of financial resources?:
NoDoes this position require a P-Card? :
NoIs having a P-Card an essential function of this position? :
NoDoes this position have direct interaction or care of children under the age of 18 or direct patient care?:
NoDoes this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):
NoCredit and P-Card policy:
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.Duties/Responsibilities:
- In close collaboration with the Associate Vice President, oversee the university’s issues management/emergency communications/crisis communications operations. This includes but is not limited to:
• conceiving, planning, developing, drafting, vetting, executing and delivering responses to media organizations on emergent issues.
• overseeing the management of media/issues/emergency/crisis communications training
• serving as the university’s official spokesperson
• advising the President’s Office, the Provost’s Office, deans and vice presidents when appropriate.
Conceive, plan, develop, draft, vet, execute and deliver proactive external media campaigns and content to enhance the mission, visibility and reputation of the university. This includes working directly with media representatives and securing media coverage on behalf of the university.Percentage of time:
Supervise staff and their activities in the following areas: media relations, issues management, internal communications, editorial planning, commercial filming, UGA Today and e-UGA Today, open records and media/issues management/crisis communications training.Percentage of time:
Execute integrated marketing campaigns in coordination with the Associate Vice President, Executive Director for Integrated Marketing & Brand Strategy, and the Sr. Director for Integrated Creative Services.Percentage of time:
In coordination with the Vice President, Associate Vice President, Executive Director for Integrated Marketing & Brand Strategy, and the Sr. Director Integrated for Creative Services, set and guide the strategy for all central university communications to consistently articulate the Institution’s mission, vision, image, and strategic goals to key stakeholders, both internally and externally. This includes representing the university through interactions with state, regional and national organizations that advance the mission of higher education.Percentage of time: