Director of Communications (5887U) 17011

San Francisco
Apr 02, 2021
Employment Type
Full Time
Institution Type
Four-Year Institution

Director of Communications (5887U) 17011 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Application Review Date

The First Review Date for this job is: April 15, 2021

Departmental Overview

The Graduate School of Education (GSE) is one of the nation's top-ranked schools of education, offering unparalleled scholarship and professional training that prepares future leaders of education policy, practice, and research. With the most diverse faculty and student body of any school at UC Berkeley, in a community rooted in equity and social justice, the students and faculty of the GSE are joined by their shared commitment to understanding and improving the complex world of education. A central mission of the GSE is to improve teaching and learning for all students in our schools by preparing the next generation of teachers, administrators, educational researchers, and school psychologists in exemplary academic and professional preparation programs, with an emphasis on working with diverse students in urban settings. GSE graduates make a global impact as researchers, professional educators, leaders, and innovators.

In June 2020, the California Department of Education selected the Principal Leadership Institute (PLI) at the Berkeley GSE to serve as both the regional and statewide centers for the 21st Century California School Leadership Academy (21 CSLA) program. The 21 CSLA program is designed to support and improve the skills of school leaders at multiple levels - from teacher leaders at Title II schools through system leaders - as they work toward improving campus culture and climate, creating more equitable learning environments, and ultimately boosting student success. This investment in the GSE's leadership programs is an extraordinary affirmation of PLI's impact on educational leadership in the state of California over the last 20 years, and positions the GSE to take a preeminent role in educational leadership in the greater Bay Area, state, and nation.

Position Overview

Reporting to the Senior Director of Development and External Relations, the Director of Communications develops and manages a comprehensive communications program for the GSE and its leadership programs, incorporating a wide variety of communications media, including written, visual, digital, and electronic, and associated technical applications. The role will serve as the lead on all school-wide communications efforts and increase the visibility of the GSE and its leadership programs with both internal and external audiences. In addition, the position will have a dotted-line reporting relationship to the Associate Vice Chancellor for Communications and Public Affairs in order to align with central campus strategic communications priorities.

  • The Director of Communications is responsible for managing various complex communications platforms within the GSE, including the website, social media, and print communications. This position is responsible for managing the development, design, and maintenance of the various platforms to help increase the visibility of the GSE and its leadership programs with both internal and external audiences.
  • Work with the Dean, Senior Director of Development and External Relations, and Executive Director of Leadership Programs to identify and prioritize communications needs and to develop and implement long and short term communications plans.
  • Produce a broad range of communication pieces for use on the GSE website, social media, external-facing newsletters and marketing cloud emails, and for placement in media sources.
  • Work with the GSE leadership to build an organizational brand and create tools for positioning the GSE strategically with its external constituents, including key influencers and stakeholders at the state and national level.
  • Coordinate 21 CSLA Communications such as quarterly reporting, research briefs, and monthly newsletters to the Regional Academies.
  • Draft communications for the Dean and GSE leadership as needed.
  • Represent the GSE in campuswide communications groups and liaise with campus partners (UDAR MarComm, Public Affairs, and others) to advance GSE communications goals.
  • Provide supervisory oversight of the Communications Coordinator.
  • Work with the campus' Office of Public Affairs to elevate GSE content and collaborate to raise the visibility of GSE on campus and with external audiences
  • Provides occasional consultation and execution in crisis and change communications, with support from campus partners (UDAR MarComm, Public Affairs, and others).

Required Qualifications
  • Advanced knowledge and understanding of all aspects of communications, including various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
  • Advanced knowledge or the ability to learn of UC Berkeley, including its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs and issues in higher education.
  • Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information.
  • Excellent written, verbal, interpersonal communications, active listening, and political acumen skills.
  • Excellent analytical, critical thinking, project management, and problem recognition, avoidance, and resolution skills.
  • Advanced understanding of fundraising campaigns and the information, services, and staff that support them.
  • Advanced understanding of the user-centered design and user experience design concepts to inform consultation and advice about communication and product design to application development teams.
  • Bachelor's degree in related area and/or equivalent experience/training.

Preferred Qualifications
  • Advanced skill and experience as a writer, able to clearly, engagingly, and persuasively convey complex messages in long-form and short-form, in a variety of media including electronic and print, and in tone and style and at levels of detail and technical depth appropriate for diverse audiences of varying knowledge (e.g., technical staff, campus development leadership, development officers, support staff, academic personnel, long-term employees, new hires).
  • Advanced editorial skills and experience at levels of copyediting, line editing, developmental editing, and rewriting.
  • Proven experience with effective visual presentations in both print and online publications.
  • Demonstrated knowledge of the K-16+ education landscape and commitment to excellence and equity in public education.

Salary & Benefits

This is an exempt, monthly paid position. Annual salary is commensurate with experience.

For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

To apply, visit

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