Digital Marketing SEO Specialist

Job description

Job location: Chicago, IL


Employment Type: Full-time
Posted data: 2021-03-31
Req: R0005991
Job Description:

TCS Education System is currently seeking a Digital Marketing Specialist (SEO Specialist) to join the Marketing department.

The Digital Marketing Specialist (SEO Specialist) supports the marketing department’s strategic digital marketing initiatives, including digital advertising efforts. They will be responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. They will develop content or provide direction for the development of content to include keywords or phrases in order to increase traffic to website(s). They will conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic. They will utilize knowledge of keyword research, SEO copywriting and the behaviors of search engines for content optimization.

The Digital Marketing Specialist (SEO Specialist) will be responsible for collaborating with the marketing team in support for five affiliate partner colleges and universities of TCS Education System. They will report to the Digital Marketing Strategist.

POSITION RESPONSIBILITES INCLUDE, BUT ARE NOT LIMTED TO:

  • Supporting and executing project related to content marketing, content growth and SEO
  • Auditing and analyzing sites for areas that can be improved and optimized in SEO and content growth
  • Identifying powerful keywords to drive the most valuable traffic
  • Writing and recommending effective SEO content for blogs, websites and social media accounts
  • Analyzing keywords and SEO techniques use by competitors
  • Running pay-per-click campaigns
  • Developing link building strategies
  • Preparing detailed strategy reports
  • Researching and updating leadership in current trends to stay within search engine guidelines
  • Compiling and presenting SEO guidelines
  • Other duties and project support as assigned

Position Requirements:

  • Knowledge in content marketing, content growth and SEO
  • Knowledge of search engine optimization practices
  • Outstanding ability to think creatively and identify and resolve problems
  • Excellent verbal and written communication skills
  • Ability to work within a team and independently
  • Thorough understanding of branding principles and tactics throughout multiple forms of media
  • Strong organizational, time management, and analytics skills
  • Must have solid proficiency with MS Office software – particularly Excel and PowerPoint

Position Qualifications:

  • Bachelor’s Degree in marketing, communications, business, journalism, or related concentration.
  • Minimum 1-2 years marketing experience with practical responsibilities across multiple marketing disciplines
  • Knowledge and familiarization with digital analytics tools (ex: Google Analytics, Moz, SEMRush, Brightedge, etc.) a plus
  • Social media experience strongly preferred

TCS Education System offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education. Some of our key benefits include: generous paid time-off, medical and dental coverage, company-paid life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts (FSA), tuition reimbursement, professional development, and regular employee appreciation events.

TCS Education System is an Equal Opportunity Employer.

About TCS Education System:

TCS Education System (TCS) is a nonprofit system of colleges that was launched in 2009 to advance student success and community impact. Currently, the System spans five colleges, campus locations across 12 cities and a community of 21 global academic partners to fulfill the aspirations of nearly 7,000 students. The TCS model provides its colleges with the scale of resources necessary to succeed, including admissions and enrollment operations, finance and accounting, information and learning technology, marketing, strategic planning, compliance and legal services, human resources, and global engagement among other areas of professional expertise. The System was founded on the belief that by sharing administrative resources and allowing colleges to concentrate on providing students with quality, social change-focused education, we can give each member of our community the power to change the world. TCS colleges include The Chicago School of Professional Psychology, Pacific Oaks College & Children's School, The Santa Barbara & Ventura Colleges of Law, and Saybrook University.

To learn more, watch our System video and explore our community at www.tcsedsystem.edu.

TCS Education System offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education. Some of our key benefits include: generous paid time-off, medical and dental coverage, company-paid life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts (FSA), tuition reimbursement, professional development, and regular employee appreciation events.

TCS Education System is an Equal Opportunity Employer.

 

 

 

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Job No:
Posted: 4/2/2021
Application Due: 7/1/2021
Work Type: Full Time
Salary: