Social Media Specialist

Job description

Social Media Specialist

Job ID: 225304
Location: Kennesaw, Georgia
Full/Part Time: Full-Time
Regular/Temporary: Regular

Job Summary
Responsible for creating, planning, and implementing an engaging and interactive social media content strategy that enhances the University's reputation. Engages in daily activity on the University's social media channels to advance the school brand, promote events/programs, recruit students, increase community connection to the school, and guide users to the school's website. Ensures communications are aligned with the school's brand messaging and policies.

1. Creates and follows an editorial calendar and schedule aligning with University's academic calendar to assist with content planning and execution

2. Generates, edits, publishes and shares content (original text, images, video or HTML) that encourages community engagement with the University

3. Assists Social Media Manager with moderating user-generated content (posts, tweets, comments, etc.)

4. Monitors conversations and responds to user-generated comments and questions posted on University accounts

5. Optimizes pages within each platform to increase visibility of University's social content

6. Collaborates with University departments and units to manage reputation, identify key players, coordinate University event coverage, and content sharing/re-purposing through work performed

Required Qualifications
Educational Requirements
Bachelor's degree from an accredited institution of higher education in related field

Required Experience
Two (2) years of social media and/or content creation portfolio experience

Preferred Qualifications
Preferred Experience
Experience in video storytelling from concept and shooting to editing

Knowledge, Skills, & Abilities

  • Able and willing to work at a fast pace

  • Ability to quickly master new technologies

  • Excellent content creation skills

  • Able to handle multiple tasks or projects at one time meeting assigned deadlines

  • Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills

  • Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Adobe Creative suite)

  • Strong attention to detail and follow up skills

  • Strong customer service skills and phone and e-mail etiquette

    Equal Employment Opportunity
    Kennesaw State University is an Equal Employment Opportunity/Affirmative Action Employer. It is the policy of Kennesaw State University to recruit, hire, train, promote and educate persons without regard to age, color, disability, ethnicity, gender, national, origin, race, religion, sexual orientation, or status as a protected Veteran. Kennesaw State University is a participant in the Employment Eligibility Verification Program (E-Verify) effective October 15, 2007. Participant ID: 61415

    Other Information
    This is not a supervisory position.
    This position does not have any financial responsibilities.
    No, this position will not be required to drive.
    This role is not considered a position of trust.
    This position does not require a purchasing card (P-Card).
    This position may travel 1% - 24% of the time
    This position does not require security clearance.

    Background Check
    • Standard Enhanced + Education

    To apply, visit

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    Job No:
    Posted: 4/1/2021
    Application Due: 4/1/2033
    Work Type: Full Time