Web Content Strategist

Job description

Web Content Strategist

Date Posted: 03/31/2021
Req ID: 2838
Faculty/Division: University of Toronto Mississauga
Department: UTM:Office of Communications
Campus: University of Toronto Mississauga (UTM)


About us:

The university’s second largest division, U of T Mississauga has 17 academic departments and offers 156 programs in 92 areas of study. Home to approximately 15,000 students and over 1,000 faculty and staff, the campus houses the Mississauga Academy of Medicine, Centre for Medicinal Chemistry and Institute for Management and Innovation. With its distinctive interdisciplinary programs such as forensic sciences and biomedical communications, U of T Mississauga offers a broad array of continuing education programs and professional masters programs. Established in 1967, the campus features award-winning architecture, robust community partnerships and a dynamic student environment set amongst 225 acres along the Credit River in Mississauga.

Your opportunity:

The Office of Communications is the proactive voice of the University of Toronto Mississauga. It handles all broad-based marketing initiatives on campus including branding, visual identity standards and advertising. Working collaboratively and strategically with academic and administrative units across the campus as well as with our community partners and media, we enhance understanding and support of U of T Mississauga nationally and internationally.

The Communications team seeks a Web Content Strategist who understands the value of consistent, intuitive and up-to-date website content and can use that understanding to create and oversee outstanding content for the campus’s 17 academic units. Reporting to the Director, Content, with a dotted-line report to the Director of Information & Instructional Technology Services, the successful candidate will liaise with academic departments to create, post and maintain high-quality, on-brand and well-organized website content in the campus’s Drupal web environment. This individual will identify emerging opportunities to improve departmental website content, ensure that site content is updated to meet critical milestones during the academic cycle and will analyze metrics and user feedback to make recommendations on tactics, search engine optimization and content renewal/removal. Using critical thinking and professionalism, this individual will act as a key campus resource, handle competing deadlines and build strong relationships with campus and university colleagues, in support of UTM’s strategic communications objectives.

Your responsibilities will include:

  • Building and strengthening relationships with campus stakeholders and partners
  • Writing and editing copy and content to advance communications objectives and academic priorities
  • Verifying that all digital communication collateral adheres to brand identity and University style guides
  • Ensuring that website content and navigation are intuitive and visually compelling to target audiences
  • Advising on strategies to align departmental websites with campus communications vision
  • Turning analytic data into effective web content strategy

+Essential Qualifications:

  • Bachelor's Degree or acceptable combination of equivalent experience.
  • Minimum five years of web content experience, preferably in a post-secondary or not-for-profit environment
  • Excellent writing, editing, copy editing and proofreading skills
  • Strong proficiency in Microsoft Office suite
  • Strong interpersonal, organizational and communication skills, and the ability to interact comfortably and respectfully with all levels of academic and administrative staff
  • Ability to manage conflicting priorities and shifting deadlines
  • Familiarity/experience with website content management systems, e.g. Drupal

Assets (Nonessential):

  • Familiarity with the University of Toronto or other university environments is highly desirable
  • Familiarity with digital asset management
  • Familiarity with the Drupal CMS, or similar products
  • Familiarity with Adobe Creative Cloud software
  • Familiarity with workflow management software, e.g. Asana, Basecamp

To be successful in this role you will be:

  • Adaptable
  • Communicator
  • Diplomatic
  • Meticulous
  • Multi-tasker
  • Organized
  • Proactive

Closing Date: 04/12/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 -- $74,041 with an annual step progression to a maximum of $94,687. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

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All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement
The University of Toronto is strongly committed to diversity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP.

Accessibility Statement
The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [email protected].
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Job Segment: Content Strategy, Copy Editor, Proofreading, Equity, Strategist, Marketing, Creative, Finance, Strategy




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Job No:
Posted: 4/1/2021
Application Due: 4/15/2021
Work Type: Full Time