Director of Advancement Communications
UNCW is seeking a Director of Advancement Communications – an enthusiastic marketing and communications professional. The ideal candidate will have significant development expertise and will formulate, articulate, and drive strategic communications that support the work of the Division for University Advancement to include Alumni Relations.
In February 2021, the university launched a $100 million comprehensive campaign. This position will help unify division efforts around the theme – Like No Other: The Campaign for UNCW – to inspire philanthropic investment among university constituents and enhance engagement among our 90,000+ alumni. The successful candidate will help convert campaign concepts, influenced by a recent image study, into various collateral that will resonate with key constituents. We are seeking a master-collaborator who will develop integrated strategies within this framework but will also contribute new ideas and establish operations that transcend the campaign period.
A leader within the division, the Director of Advancement Communications will guide communication strategies that support the goals of the division – including but not limited to, driving participation in annual giving campaigns, cultivating alumni engagement, and enhancing UNCW’s culture of philanthropy through stewardship and storytelling. The ability to collaborate with internal departments, as well as with campus partners and external vendors, to build consensus and effectively coordinate communications is key. These communications will be multi-channel, including but not limited to, direct mail, digital communications, speaking points, print publications and videos.
The Director of Advancement Communications will help match departmental goals with broader divisional goals and will work to align communication channels and budgetary resources accordingly. This role will be called upon to protect campaign branding guidelines, teach techniques, and provide guidance on developing and deploying effective advancement communications. The top candidate will be strategic, innovative, diplomatic and energetic; demonstrate the ability to quickly adapt to new technologies; and be proficient in written, oral and visual communications. Strong attention to detail and the ability to manage multiple projects in a fast-paced yet lighthearted working environment is a necessity.
This position reports to the Associate Vice Chancellor for University Advancement and will supervise a staff of two. This position will work full-time on-campus when the university returns to normal operations.
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
Relevant post-baccalaureate degree required, or undergraduate degree with relevant experience in substitution.
A minimum of five years of progressive professional responsibilities guiding strategic communications as well as previous management experience.
Demonstrated ability to effectively tell a story through written text.
Knowledge of comprehensive fundraising campaigns.
A self-starter who will immerse themselves in UNCW’s campus community and beyond to uncover stories about the impact of philanthropy and engagement, curate content that appeals to key constituents and foster professional relationships.
High level of cultural competence, an inclusive approach to segmentation and messaging, and comfortable building awareness of diverse individuals and groups.
Ability to implement project management software that keeps internal departments on-task and aligned.
An understanding of university advancement best practices related to communications, engagement, cultivation, solicitation and stewardship.
Ability to analyze and interpret complex data
Excellent interpersonal skills, including high levels of diplomacy, discretion and influence with the ability to work with internal and external stakeholders at any level of seniority.
Must be able to secure buy-in on proposed strategies and advocate for resources.
Demonstrated experience and expertise with Adobe Creative Suite (InDesign, Illustrator, and Photoshop).
PREFERRED EDUCATION, KNOWLEDGE, SKILLS & EXPERIENCE
Professional experience in development or higher education.
Experience using Customer Relationship/Database Management systems.
Experience with marketing automation or utilizing artificial intelligence within marketing strategies is a plus.
Familiarity with UNCW’s history and culture is highly desirable.