Executive Director of Marketing

Job description



Executive Director of Marketing

Dominican is located in Marin County, whose affluent and progressive reputation is juxtaposed with a reality of extreme economic and racial disparity. While the campus is situated in a privileged neighborhood, our institution has deep ties in surrounding neighborhoods where resources and representation for minoritized people are exceedingly disproportionate. Dominican is committed to improving our internal policies and practices related to equity and inclusion; it is also demonstrably engaged in collaborating with local, long-term community partners to improve equity and inclusion in Marin.

Our student body is remarkably diverse and we strive to see that diversity reflected in our faculty and staff. We seek candidates from all backgrounds who, through their research, teaching, work ethic, and service, will meaningfully contribute to a diverse, equitable, and inclusive campus and county.

Resume/CV and cover letter are required and must be attached in attachment section of the application process (Step 2). Refer to the posting instructions for any additional materials that may be required.

Refer to the Dominican Employment Page here for adjunct opportunities and application instructions.

Title: Executive Director of Marketing

Department: Marketing

Division: Enrollment and Marketing

Reports to: Vice President for Enrollment and Marketing

Supervises: Senior Marketing Manager

Art Director

Digital Content Specialist

Social Media Specialist

Status: Exempt, Full-time

Position Summary

The Executive Director of Marketing is responsible, along with the VP for Enrollment and Marketing, for leading the campus in embracing the digital landscape for student recruitment and engagement at the University. The Executive Director is responsible for managing the University's marketing strategies, leveraging new and existing technologies, overseeing the brand, creating website content strategies, integrating communications across platforms and aligning the Dominican Experience with key stakeholders including students, trustees, alumni, prospective undergraduate and graduate students, faculty and staff. The ideal candidate has a strong background in data-driven decision making in a higher education environment.

Responsibilities

Strategy and Branding

  • Plan and manage an annual strategic marketing plan for the overall university focusing on growth areas such as enrollment, advancement, academics, and athletics.
  • Manage brand strategy across all channels. Provide leadership campus-wide with regards to the relevance and importance of branding.
  • Drive the creation and approval of program action plans that define goals, manage budget, create metrics, allocate resources, adhere to timelines, and allow for contingencies.


Website
  • Manage SEO to create an optimal user experience. Work closely with specialized vendors, contractors and the IT department to optimize the website for today's ever-changing student expectations.
  • Manage a Digital Content Specialist who helps maintains the integrity of the website and manages the numerous departmental requests for web edits and updates.
  • Direct website governance to ensure best practices around usability and accessibility


Content, Messaging and Advertising
  • Direct content creation, editing, posting, updating and cleaning up outdated content on website.
  • Develop and manage outside resources to assist in the complex task of content development and management.
  • Coordinate with the Senior Director of Communications/Media Relations to integrate the messaging across platforms.
  • Direct paid digital and traditional media including social media, display ads, retargeting, PPC such as Google Ads, radio, print ads and out of home advertising.
  • Create and manage dedicated landing pages connected to advertising campaigns


Management and Budgeting
  • Manage staff in planning, prioritization, internal customer service, and daily project management.
  • Assess marketing needs across campus and utilize outside freelancers and contractors to support ongoing needs and timelines.
  • Work diligently to support scheduled events, recruitment funnels, and advancement activity with ongoing and complex needs.
  • Support communications/marketing professionals in offices across campus.
  • Participate in key committees including Trustees, Office of Communications, and others as directed by university initiatives.
  • Manage and prioritize budget ongoing.


Analytics and Reporting
  • Implement analytical measurement techniques to gauge the effectiveness of brand initiatives, campaigns, and make recommendations for future optimization. Resources include SiteImprove, Google Analytics, and Slate.
  • Prepare reports and presentations for Board of Trustees committee throughout the year.
  • Develop reporting system on results for internal distribution.
  • Other duties as assigned.


Required Qualifications
  • Bachelor's degree from four-year college or university
  • 7-10 years marketing experience, with 3-5 at the management level
  • Demonstrated ability to develop strategies that support short- and long-term initiatives
  • Strong verbal communications skills, presentation skills, and ability to write clearly and persuasively
  • Strong project management and organizational skills; ability to develop reports and presentations that are analytical, timely, outcome driven and forward thinking
  • Ability to maintain professional knowledge base of best practices within the marketing field and specifically, recruitment and advancement strategies
  • Experience working with senior level executives on projects and events
  • Experience in Microsoft Office Suite; Google Suite, Project Management software (Asana, Basecamp), CMS experience (Drupal), Slack, Adobe Creative Suite


Preferred Qualifications
  • Preference for higher education experience
  • CRM (Slate)


Additional Position Information
  • Priority will be given to applications submitted by April 15, 2021; however additional applications may be considered until the position is filled
  • Must be willing to consent to a background check


Dominican University of California is an independent, international, learner-centered university, offering both undergraduate and graduate programs. Dominican has a 1:10 teacher-to-student ratio, an average class size of 16, with a small-town feeling in a park- like campus. We blend interdisciplinary core courses, real-world studies, and small classes with close and supportive academic advising and mentoring.

Application Procedures


Dominican University of California is an Equal Opportunity Employer committed to excellence through diversity, and takes pride in its multicultural environment. We are committed in thought, word, and deed to recruiting and retaining a workforce that values the diversity of its student body. The University actively promotes an institutional culture that practices equity and inclusion. We strongly encourage applications from members of all under-represented groups in higher education.



Application Procedures
  • Link to apply: https://dominican.wd1.myworkdayjobs.com/careers
  • A cover letter is required.
  • Compile resume/CV and cover letter in one pdf document and upload in the Resume/CV section.
  • For further questions on the application process, please contact [email protected]

    Dominican University of California is an Equal Opportunity Employer committed to excellence through diversity, and takes pride in its multicultural environment. We are committed in thought, word, and deed to recruiting and retaining a workforce that values the diversity of its student body. The University actively promotes an institutional culture that practices equity and inclusion. We strongly encourage applications from members of all under-represented groups in higher education.





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    Job No:
    Posted: 3/26/2021
    Application Due: 5/14/2021
    Work Type: Full Time
    Salary: