ASSOC DIR/SOCIAL MEDIA
At least five years of professional experience in social media and communications.
Experience in social media marketing, including creative and imaginative campaigns and other strategies across multiple channels that drive user engagement and utilize emerging trends.
Experience influencing different demographic groups, including prospective and current students and their families, using social media.
Proven ability to think strategically and generate social media outcomes and ROI tied to and measured by overarching goals, including branding objectives, using analytics that go well beyond likes, follows and shares.
Ability to work with, influence and educate university partners about social media best practices and communication strategies.
Excellent verbal and written communication skills, with an ability to build voice in brief posts and an ability to be persuasive and compelling.
Ability to identify communications opportunities, develop content (for social media, feature stories, marketing efforts, internal communications, etc.), and leverage that content in multichannel communications efforts.
Crisis/issue management experience.
Ability to perform the essential functions of the job.
"CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie)."