Communications Content Strategist

Job description

Job Title: Communications Content Strategist
Location: Green Bay
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 602247

Department: College Advancement

Reports To: Director, Marketing/Recruitment

FLSA Status: Exempt

Salary Grade: C

Amount of Travel Required: One Day/Month - District

Positions Supervised: None

Position #: 03100133

LOCATION: Green Bay Campus

STANDARD HOURS: 40 hours per week. Monday - Friday, 8:00 a.m. to 5:00 p.m. with flexibility to work other hours including evenings needed.


*Current benefit eligible employees will be placed within the pay range based on their current rate/range.

Required online application available on website:

The College is seeking to attract ethnically diverse instructors and staff who can inspire our increasingly diverse student population. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities, and orientations. Therefore, we seek applicants who demonstrate they understand the benefits of diversity in a higher education community. Consideration will be given to equity-minded individuals committed to collaborating with faculty, staff, administration, students, and community partners who are also committed to closing equity gaps.


The Communications Content Strategist requires strong writing skills to create and implement internal and external communication strategies, content, and channels to tell the NWTC (Northeast Wisconsin Technical College) story. This position involves initiating and managing the research and writing of messages and stories shared on behalf of the College, as well as building relationships and fostering a dialogue with the people who make up the organization.


Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the functions identified in the job description.

Essential Functions Statement(s)

  • Develop strategy and implement communication plans that include message development, stakeholder engagement, tactical execution, and measurement against established objectives.
  • Manage the NWTC social media channels and collaborate with the Marketing Communications team on the content strategy and development to actively monitor, engage and build user base on all platforms.
  • Proactively plan and develop content to amplify the NWTC messages and stories; cultivate content sources from within the College. Identify storytelling opportunities and help others develop and tell stories in alignment with the NWTC narrative, image, and brand.
  • Align content with College strategic priorities creating cohesive content experiences, including messaging, voice, and tone, across the customer journey and relevancy to multiple cultural environments.
  • Serve as communications content partner to Executive Leadership to craft policy statements and responses to issues and stakeholders that will affect the College; help clarify the College’s point of view to important stakeholders through consultation, research, and content creation.
  • Produce and share content and stories through multiple channels such as, but not limited to, blogs, podcasts, social media, etc.
  • Solicit and develop content to position the college, its leaders, and subject-matter experts as thought leaders in industry publications and social media.
  • Provide coaching and strategic communications counsel to teams in alignment with the NWTC brand standards.
  • Research and represent the college in award opportunities to be recognized locally and nationally as leaders within higher education.
  • Collaborate with Media Relations Strategist to ensure participation in WTCS and industry partner media relations and awareness campaigns to promote technical education and to advance the core mission of the System as a whole.
  • Expect to work some evening and weekend hours and to be on call to respond to social media and reputation issues outside the College’s work hours to meet customer needs.


Competency Statement(s)

  • Values - Demonstrate behaviors and action that support the College’s values - Customer Focus, Everyone Has Worth, Passion and Inspiration, Collaboration, Emotional Intelligence, Results and Accountability, Valuing Talent and Well Being, and Ethics.
  • Student Success – Demonstrate behaviors and actions that support student recruitment, retention, and student success initiatives.
  • Diversity Oriented - Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion, disability, socio-economic background, or job type.
  • Communication, Oral - Ability to communicate effectively with others using the spoken word.
  • Communication, Written - Ability to communicate in writing clearly and concisely.
  • Creative - Ability to think in such a way as to produce a new concept or idea.
  • Relationship Building - Ability to effectively build relationships with customers and co-workers.
  • Goal Oriented - Ability to focus on a goal and obtain a pre-determined result.
  • Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
  • Persuasive - Ability to influence others to change position or to adopt a specific point of view.
  • Time Management - Ability to utilize the available time to organize and complete work within given deadlines.


Education: Bachelor's Degree in Communications, Marketing, English, Journalism, or related field. Associate’s degree and relevant working experience will be considered.

Experience: A minimum of two years related experience in writing role with preference in higher education, non-profits, or service-related industry.

Required Skills: Strong written and oral communication skills are required

**An equivalent combination of education and experience may be considered.

Computer Skills

Microsoft Office Suite, photo and video editing software, and social media management systems.

Must hold a valid driver’s license and be insurable under the District’s standard insurance policy terms.


Physical Demands



O (Occasionally)


O (Occasionally)


C (Constantly)

Handling / Fingering

C (Constantly)

Reach Outward

N (Not Applicable)

Reach Above Shoulder

N (Not Applicable)


N (Not Applicable)


N (Not Applicable)

Squat or Kneel

N (Not Applicable)


N (Not Applicable)

10 lbs or less

O (Occasionally)

11-20 lbs

N (Not Applicable)

21-50 lbs

N (Not Applicable)

51-100 lbs

N (Not Applicable)

Over 100 lbs

N (Not Applicable)


12 lbs or less

N (Not Applicable)

13-25 lbs

N (Not Applicable)

26-40 lbs

N (Not Applicable)

41-100 lbs

N (Not Applicable)

N (Not Applicable)

Activity is not applicable to this occupation.

O (Occasionally)

Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently)

Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly)

Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

The College has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the College reserves the right to change this job description and/or assign tasks for the employee to perform, as the College may deem appropriate.

Northeast Wisconsin Technical College does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

NWTC does not discriminate on the basis of age, race, color, disability, sex, gender, sexual orientation, gender identity, national origin or other protected classes. Inquiries regarding the College’s nondiscrimination policies may be directed to the Chief Officer for Diversity, Equity, and Inclusion at (920) 498-6826 or [email protected].




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Job No:
Posted: 3/15/2021
Application Due: 4/14/2021
Work Type: Full Time