Digital Advertising Specialist
- Employer
- Loyola University Chicago
- Location
- Chicago-Water Tower Campus
View more
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Digital Advertising Specialist, EMC
Position Number:8101128
Job Category:University Staff
Job Type:Full-Time
FLSA Status:Exempt
Campus:Chicago-Water Tower Campus
Department Name:ENROLLMENT MARKETING & COMM
Location Code:ENROLLMENT MARKETING & COMM (02002A)
Is this split and/or fully grant funded? :No
Duties and Responsibilities:• Plan, create, and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimize bids (add PPC keywords and negative
keywords).
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing
keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget,
maintain Quality Score, impression share and other important metrics).
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing
pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and
monthly performance reports to clients analyzing trends, goals, opportunities, and other key
performance indicators.
• Stay on top of search engine and PPC industry trends.
• Implement additional paid media as needed for various mediums, including print.
• Bachelor’s degree in marketing, communications, business, computer science, information technology or technology related field.
• 5-7 years related experience.
• Demonstrated ability to manage and optimize cross-platform media campaigns
• Create compelling and effective marketing communications – content and visuals.
• Demonstrated experience managing marketing communications projects in a timely, efficient manner.
• Demonstrated experience using data to inform strategic marketing decisions.
• Excellent communication skills, both oral and written.
• Ability to work well as part of a team and also independently
• Bachelor’s degree in marketing, communications, business, computer science, information technology or technology related field.
• 5-7 years related experience.
• Demonstrated ability to create compelling and effective marketing communications content
that engages target audiences.
• Demonstrated experience managing marketing communications projects in a timely, efficient
and effective manner.
• Demonstrated experience using data to inform strategic marketing decisions.
• Excellent communication skills, both oral and written.
• Ability to work well as part of a team and independently and work collaboratively with others.
• Experience with Google Analytics and Google AdWords; certification preferred
• Experience with multiple paid search channels inside and outside higher education
• Functional experience with all channels of Social Media
• Advanced knowledge of Microsoft Excel and PowerPoint
No
Required operation of university owned vehicles:No
Does this position require direct animal or patient contact? :No
Physical Demands:None
Working Conditions:None
Open Date:03/03/2021
Quick Link for Posting:Organization
Working at Loyola University Chicago
Loyola University Chicago, a private university founded in 1870 as St. Ignatius College, is the nation’s largest Jesuit, Catholic University and the only one located in Chicago. Shaped by our city and our Jesuit traditions, Loyola University Chicago offers students an educational environment unmatched for its diversity of thought and experience.
Loyola University Chicago comprises four campuses: Lake Shore (LSC), Water Tower (WTC), Health Sciences (HSC), and the John Felice Rome Center in Italy, and is home to eleven schools and colleges: Arrupe College, Quinlan School of Business, Marcella Niehoff School of Nursing, Stritch School of Medicine, College of Arts and Sciences, School of Communication, School of Continuing and Professional Studies, School of Education, School of Law, School of Social Work, and Graduate School. Loyola also features course locations in Beijing, China; Saigon-Ho Chi Minh City, Vietnam; Vernon Hills, Illinois (Cuneo Mansion and Gardens); and a Retreat and Ecology Campus in Woodstock, Illinois.
With three campuses spread throughout the greater Chicago area, students have access to hundreds of cultural institutions as well as thousands of internships and networking opportunities with the city's Fortune 500 companies. Study-abroad programs at our Rome and Beijing Centers provide engagement with the global community and economy.
While rigorous programs of research and study are one hallmark of a Jesuit education, we're not just preparing students for a career, we're preparing them for life. We challenge our students to learn broadly, to think critically, to serve generously, to lead with integrity, to respect diversity. We come from all faiths and ethnic and economic backgrounds, with a common purpose of building a better society.
Recognizing Loyola’s excellence in education, U.S.News and World Report has ranked Loyola consistently among the "top national universities" in its annual publications, and named the University a "best value" in its 2008 rankings.
Our faculty take a person-centered approach to education. They’re not just here to teach students what they know, they’re here to teach them to think critically and creatively and to reach for their own discoveries.
More facts about Loyola University Chicago:
- Total enrollment: 15,902
- 80+ undergraduate majors and 80+ minors
- 140+ graduate, professional, and graduate-level certificate programs
- More than 4,000 faculty and staff members
- 14:1 Undergraduate student/faculty ratio
- 150,000 alumni; 85,000 in Chicago
- One of only eight percent of all American colleges and universities to have a Phi Beta Kappa honor society chapter
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