Assistant Athletic Director, Fan Experience and Sales, Department of Athletics

Job description

Job location: Winston Salem, NC

Employment Type: Full-time
Posted data: 2021-02-17
Req: R0003104
Please note:
  • Additional documentation must be added at the bottom of the third screen under the "My Experience."
  • Internal candidates must apply via the internal career portal. Do not proceed with your application from this website.
  • DO NOT complete the application without the required attachments as you will be unable to edit your application.
** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.

Job Description Summary

This position will lead marketing, fan experience, and sales efforts to develop and enhance the Best Fan Experience in North Carolina while working daily to build and foster the Demon Deacon brand.

Job Description

Essential Functions:

  • Provide daily leadership for the Fan Experience and Sales team, including managing all efforts related to marketing and promotions for all 18 athletic programs and other athletic events.

  • Work in partnership with the Associate Athletic Director for Fan Experience & Brand Development to formulate and execute season ticket marketing and sales campaigns for all ticketed sports.

  • Lead and direct all marketing and game presentation efforts to develop a best-in-class fan experience through video board operations, promotions, fan giveaways, game atmosphere, and direction of full-time staff, interns, and volunteers for football, men’s basketball, and other sports as assigned.

  • Oversee Fan Experience staff in the execution of all marketing and promotional efforts for all 18 athletic programs through the development and execution of fully integrated marketing plans, utilizing conventional, grassroots and digital marketing strategies in advance of the season. Write scripts and direct in-game timing and execution of promotions, video board features, music, public address reads and other elements during the season.

  • Supervise and lead Fan Experience staff members towards the execution of sales and marketing goals for each of their assigned sports and programs to ensure goals are met and exceeded. Review and evaluate goals and plans with the staff member at each season’s conclusion.

  • Oversee the Fan Experience student internship program, including recruiting, scheduling and training a team of undergraduate students to accomplish marketing, fan engagement, and creative tasks.

  • Provide leadership in the use of data analytics to develop marketing and sales strategies which develop strong leads and drive revenue.

  • Serves as Marketing Director for all ACC and NCAA Championship events hosted by Wake Forest to include any of the intercollegiate sports.

  • Serve as liaison for university student organizations, including Greek Life and the Office of Student Engagement to grow and maximize student attendance and engagement at events.

  • Work in partnership with Learfield/IMG College staff members to manage inventory of current in-game sponsorship elements while focusing additional efforts on idea generation to add, update and enhance sponsorship activations to maximize fan engagement.

  • Provide leadership to the Director of Spirit Programs and Events, and the Mascot Assistant in leading and managing the Wake Forest Spirit Squads and the Demon Deacon mascot program.

  • Provide leadership in community outreach efforts to promote marketing programs and the Wake Forest Brand to the Winston-Salem community and throughout the Triad.

  • Work closely with internal and external departments to execute campaigns, generate revenue and communicate Wake Forest’s brand and institutional messaging.

  • Assist Video Services and Communication staff members on needs related to revenue generation, fan engagement, and to maximize the promotion of games and events.

  • Collaborate with University Advancement on University-wide projects as needed.

  • Upholds Wake Forest Athletics branding guidelines & identity standards.

  • Other duties as assigned.

Supervisory Responsibility:

Associate Director of Marketing

Director of Spirit Programs and Events

Mascot Coordinator

Fan Experience Students, Coordinators, and Interns

Required Education, Knowledge, Skills, Abilities:

  • Bachelor’s Degree Required

  • Proficient in Microsoft Office and Google GSuite

  • Detail oriented for accuracy of data and information

  • Highly organized and ability to balance multiple projects and deadlines simultaneously

  • Self-starter with a strong initiative to solve problems

  • Extraordinary focus on customer service

  • Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned task as both a leader and/or a follower.

  • Ability to hire, train, and terminate full-time staff, interns, game day staff, volunteers, and student assistants.

  • Ability to manage budgets.

  • Ability to work long hours including nights and weekends.

  • Excellent written and oral communication skills.

Preferred Education, Knowledge, Skills, Abilities:

  • Master’s Degree is sports administration, sports marketing, public relations, or related field.

  • Five years experience in collegiate athletic marketing, or related field

  • Previous experience leading and managing full-time staff.

  • Proficient in the Adobe Creative Suite, including Adobe Photoshop, Illustrator, and InDesign.


Responsible for own work only.

Additional Job Description

Time Type Requirement

Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.




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Job No:
Posted: 2/19/2021
Application Due: 5/20/2021
Work Type: Full Time