Bryan School Director of Marketing and Communications

Job description

Position Number:


Functional Title:

Bryan School Director of Marketing and Communications

Position Type:


Position Eclass:

E2 - SAAO II 12 Month Leave Earning

University Information:

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is 1 of only 57 doctoral institutions recognized by the Carnegie Foundation for both higher research activity and community engagement. Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro is one of the most diverse universities in the state with 20,000+ students, and 3,000+ faculty and staff members representing 90+ nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 125 areas of study, as well as 74 master’s and 32 doctoral programs, UNC Greensboro is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit and follow UNCG on Facebook, Twitter, and Instagram.

Primary Purpose of the Organizational Unit:

In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live.

Position Summary:

The Bryan School of Business and Economics is seeking applicants for a full-time Director of Marketing and Communications position.

The primary purpose of the position is to develop, execute, manage, and measure the effectiveness of an integrated, strategic, and sustainable marketing program to elevate the brand of the UNCG Bryan School, overall. As the lead marketer for the School, in coordination with the Assistant Dean of External Affairs, this employee is granted independence to make decisions, strategic and financial, specific to the position’s responsibilities. In addition to managing a program budget, this position supervises a direct report and the work of external service providers.

Minimum Qualifications:

A master’s degree AND three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field.


For candidates demonstrating comparable professional backgrounds, will accept a relevant undergraduate degree AND five years or greater of relevant experience in substitution.

Preferred Qualifications:

  • 3-6 years of marketing experience.
  • Higher Education experience will be considered favorably.

Special Instructions to Applicants:

Required documents to upload:

  • Resume
  • Cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description.
  • List of references

The list of references must detail at least three (3) professional references including:

  • Name
  • Company Name
  • Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references must be a current or previous supervisor.
  • Email Address
  • Contact Phone Number

Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application. Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.

Recruitment Range:

$65,000- $70,000

Org #-Department:

Dean's Office - BE - 11801

Job Open Date:


Open Until Filled:




Type of Appointment:


Number of Months per Year:




Percentage Of Time:


Key Responsibility:

Employee supervision

Essential Tasks:

Provide supervision and oversight to one full-time employee, a Marketing Assistant. Duties include coaching, training, delegating work assignments, and conducting performance appraisals.

Percentage Of Time:


Key Responsibility:

Satisfy marketing and promotional needs of the Office of External Affairs.

Essential Tasks:

Serve as an expert resource for the Bryan School’s Office of External Affairs, furthering the unit’s key initiatives: building the Bryan School brand, growing graduate enrollment, and enhancing relationships with community partners. Identify opportunities for improving engagement with key constituents and develop/implement marketing strategies for elevating the School.

Percentage Of Time:


Key Responsibility:

Lead in integrating marketing efforts for all Bryan School departments/programs

Essential Tasks:

Ensure brand consistency for the Bryan School through staying apprised of marketing efforts and promotional needs for six academic departments and various program offices. Advise departments on marketing best practices. Help departments with larger marketing initiatives through facilitating relationships with external service partners. As appropriate, integrate marketing needs of individual departments into cohesive School-wide campaigns.

Percentage Of Time:


Key Responsibility:

Develop and lead the implementation of an annual marketing plan for the School

Essential Tasks:

Research and implement best practices for marketing, staying abreast of industry trends in higher education. Through understanding of the School’s priorities and strategic initiatives, develop multi-channeled marketing plans. Demonstrate an awareness of consumers’ needs and interests. Develop and track metrics for gauging the efficacy of marketing strategies. Allocate resources as appropriate.

Percentage Of Time:


Key Responsibility:

Manage relationships with UNC Greensboro external service partners.

Essential Tasks:

Provide supervision and leadership with regards to project requests for external service partners. Responsibilities include communicating vision, clarifying expectations, project management, monitoring the quality of outputs, and issue resolution.

Physical Effort:

Hand Movement-Repetitive Motions - F, Finger Dexterity - F, Reading - F, Writing - F, Hearing - F, Talking - F, Sitting - F

Work Environment:





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Job No:
Posted: 2/17/2021
Application Due: 5/18/2021
Work Type: Full Time