Director of Advancement Communications

Job description

Position Number:


Functional Title:

Director of Advancement Communications

Position Type:


Position Eclass:

E2 - SAAO II 12 Month Leave Earning

University Information:

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is 1 of only 57 doctoral institutions recognized by the Carnegie Foundation for both higher research activity and community engagement. Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro is one of the most diverse universities in the state with 20,000+ students, and 3,000+ faculty and staff members representing 90+ nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 125 areas of study, as well as 74 master’s and 32 doctoral programs, UNC Greensboro is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit and follow UNCG on Facebook, Twitter, and Instagram.

Primary Purpose of the Organizational Unit:

The Division of University Advancement builds and nurtures relationships with loyalty and integrity to promote UNCG’s mission, foster communication, and secure philanthropic support.
We are responsible for:
•Building pride and tradition among alumni, faculty, staff, students, families, and community members
•Developing life long relationships
•Building advocacy
•Branding and awareness
•Securing private and public financial support
Our division includes: Advancement Communications, Advancement Operations, Alumni Engagement, Development, Annual Giving, Donor and Board Relations, Event Planning, Gift Planning, Prospect Management & Research, and the Vice Chancellor’s office.

Our mission is to inspire connections, investments, and engagements that drive excellence and opportunity.

Our vision is a University that illuminates potential, eliminates barriers, and ignites achievement.

Position Summary:

The Director of Advancement Communications leads our division’s communications program that targets alumni, donors, and key stakeholders to generate support for UNC Greensboro’s strategic priorities in preparation for and in the ongoing support of a comprehensive fundraising campaign. The Director will create and implement a sophisticated multimedia communications plan to elevate donor engagement, and market our annual fund, major gifts, and planned giving efforts. This position will act as the internal coordinator for all Advancement communication (including media relations) and marketing and serve as the chief liaison to the central UNCG University Communications team. As a member of the Internal Campaign Cabinet Leadership team, the Director serves as an integral leader in the Division. This position cultivates and stewards relationships with key stakeholders to inspire a culture of creativity, collaboration, and innovation as part of a broader, synchronized, multi-disciplinary team of communications and advancement professionals.

Minimum Qualifications:

• Bachelor’s Degree.
• Minimum 10 years communications experience.
• Evidence of successful communications positions of increasing responsibility required.
• Significant experience working in communications role(s) that support advancement, development, campaign, and/or alumni activities required.
• Demonstrated ability to work effectively and independently with internal/external constituencies and with professionals of varied disciplines to accomplish tasks and projects.
• Demonstrated experience managing across multiple communications and marketing channels and media; highly developed skills in communications writing and editing
• Evidence of high energy leadership style with a track record for leading both strategic and tactical communications efforts.
• Self-starter, able to collaborate across the University Advancement division and campus enterprise, experience creating, developing, and implementing new initiatives.
• Must be detail-oriented, metrics-driven, and results-oriented with demonstrated analytical skills.

Preferred Qualifications:

• Master’s Degree preferred.
• Higher education experience preferred.

Special Instructions to Applicants:

This position is located in Greensboro, North Carolina, USA

Recruitment Range:

Commensurate with education and experience

Org #-Department:

Advancement Communications - 34501

Job Open Date:


Open Until Filled:




Type of Appointment:


Number of Months per Year:




Percentage Of Time:


Key Responsibility:

Direct Advancement Communications Strategies

Essential Tasks:

• Identifies, manages, and articulates communication strategies and needs to support development, donor relations, and alumni engagement efforts, and manages the implementation of these efforts in collaboration with advancement colleagues.
• Oversees three professional staff members (which includes an Associate Director, Assistant Director, and writer) and resources responsible for producing integrated communications that inspire giving among a vast array of stakeholders in support of the University’s fundraising campaigns and philanthropic activities.
• Spearhead case development and all collateral creation for the university, relevant academic, student, and athletic units for upcoming comprehensive capital campaign.

Percentage Of Time:


Key Responsibility:

Media Relations / UNCG Alumni Magazine

Essential Tasks:

• Lead and execute media relations and external communications activities in support of Advancement goals (donor announcements, donor engagement through sponsorships, press activity in support of advancement and University leaders, etc.)
• Oversee development of the UNCG magazine, a major publication sent to alumni, civic leaders, and others and one of the highest profile communications channels at the University.

Percentage Of Time:


Key Responsibility:

Manage Web and Digital Communications

Essential Tasks:

• Oversight of the University Advancement website and all collateral materials, including compelling student and faculty stories.
• Collaborate with advancement team and internal stakeholders to announce significant gifts, garnering strategic visibility for current and prospective donors.
• Coordinate with University Communications to incorporate fundraising objectives into broader communications and marketing activities, talking points, presentations, reports, social media efforts, and other channels.
• Create annual philanthropic impact report that reflects the accomplishments and impact of philanthropy while profiling our donors, alumni, and recipients.
• Produce monthly university advancement newsletter and internal campaign newsletter. Ultimately produce external campaign newsletter.

Percentage Of Time:


Key Responsibility:

Speech Writing

Essential Tasks:

• Speech writing and executive communications support for university and donor events.

Physical Effort:

Reading - F, Writing - F, Hearing - F, Talking - F

Work Environment:

Inside - F, Outside - F




Diversity Profile: University



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Job No:
Posted: 2/17/2021
Application Due: 5/18/2021
Work Type: Full Time