Director Digital, Annual, and Leadership Annual Giving

Santa Cruz
Feb 16, 2021
Employment Type
Full Time
Institution Type
Four-Year Institution

Director Digital, Annual, and Leadership Annual Giving

Location: Scotts Valley
Job ID: 15157

Initial Review Date (IRD)
UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit. 

The Initial Review Date (IRD) for this job is: 03-03-2021

Dept Marketing Statement
University Relations supports the teaching, research, and public service of UC Santa Cruz by making and keeping deep, heartfelt connections. Building enduring relationships among students, alumni, faculty, donors, and others is the lifeblood of our work and helps to make UC Santa Cruz a thriving community of knowledge, inquiry, public service, and social mobility. 

We are a welcoming group of ambitious and creative professionals pursuing our mission in support of the university's overarching purpose. We take our work seriously because we care - but we don't take ourselves too seriously! The University Relations culture is lively and dynamic; we value collaboration; and our staff is resourceful, enthusiastic, and hard-working. 

The division is a fun, friendly, and open place, and our colleagues are supportive of and positive about each other's goals and aspirations. We often jump in to help where needed, rolling up our sleeves to get the job done. We dare to approach challenges as opportunities. We seek creative ways to overcome obstacles, at times with limited resources, while keeping our eye on the objective: helping students achieve their goals, providing crucial public service, and advancing life-changing research and discovery.

We hope you are inspired by what we do and are excited to contribute to our mission. We are looking for candidates who do great work, and we hope they come from a number of different backgrounds and experiences. We aspire to build an increasingly diverse, equitable, and inclusive workplace. We encourage you to apply even if you do not believe you meet every one of the qualifications for the position but may have transferable skills and experiences.

Job Overview

This position reports to the Assistant Vice Chancellor, Constituent and Donor Engagement and is a member of the Development Leadership team. The Director serves a critical role to evaluate current strengths, identify new opportunities, and accelerate activity to meet annual revenue goals, increase alumni participation rates, and broaden the base of constituent engagement. The Director sets strategic direction and leads planning and coordination for the implementation of ambitious multi-channel direct marketing campaigns (including direct mail, digital, and phonathon channels) targeting a variety of constituents, ranging from alumni and parents to faculty/staff and “friends” of the university. The Director also sets vision and direction for a personalized program which maximizes recurring annual gifts at the leadership level (up to $25K), with a goal to move donors with capacity toward the major gift program. The Director works collaboratively with colleagues across University Relations, the Colleges, and the academic divisions to leverage a variety of opportunities to engage Annual and Leadership Annual Giving donors to support the mission of the University. The Director will have their own small leadership annual giving portfolio.

Pay, Benefits, & Work Schedule
Salary Information: Minimum Starting Salary: $110,000/annually. Salary commensurate with qualifications and experience..

No. of Positions: 1

Benefits Level Eligibility: This position is eligible for Full benefits

Schedule Information:
Full-time, Fixed
Percentage of Time: 100%
Average Hours Per Week: 40
Days of the Week: Mon-Fri
Shift Includes: Day

Employee Classification: This is a Career appointment

Job End Date: None

Work Location: Scotts Valley

Union Representation: None

Job Duties
60% - Annual and Leadership Annual Giving management:
  • Responsible for developing and executing annual giving strategies that achieve university goals for donor retention and acquisition, growth in both donors and dollars, and increased support from undergraduate alumni.
  • Oversee the development of annual and multi-year solicitation and stewardship plans that allow units to achieve short and long-term goals around revenue and donor count for various campus units and programs, divisional departments, and the colleges.
  • Stay current with industry trends, best practices and technologies and propose innovative strategies and tactics to advance divisional and university objectives.
  • Track data, and ensure analysis and reporting on multi-channel direct marketing campaigns and progress toward goals for the LAG team to ensure strategies are reaching expected outcomes and proactively offer solutions when changes in strategies or tactics may be required.
  • Ensure the team provides exceptional donor experiences through a variety of giving opportunities, and in how donors are solicited, thanked, and recognized.
  • Using industry best practices, develop and implement a plan for increasing leadership annual giving donors year-over-year at a variety of levels, including increasing the number of recurring $1,000+ donors. 
  • Manage a small portfolio and solicit Leadership Annual Giving gifts.
  • Work with Marketing and Communications staff to design and implement marketing and case statement materials for leadership annual giving initiatives or programs.
  • Ensure the team is receiving and processing gifts appropriately, and acknowledging and tracking interactions with donors.
  • Provide presentations on Digital, Annual and Leadership Annual Giving programs and projects as requested.
  • Collaborate with the Director of Prospect Research and Management and the Major Gift team to transition donors into the Major Gift program as appropriate.

20% - Collaboration to enhance donor support:
  • Leverage existing event opportunities as a way for prospective donors to deepen their connection to the campus.
  • Collaborate with Gift Planning to identify prospective planned giving donors and develop strategies to solicit them.
  • Collaborate with Alumni Engagement to transition donors into Leadership Annual Giving portfolios as appropriate.
  • Work with Stewardship staff to ensure a meaningful donor acknowledgement and appreciation experience for annual and leadership annual donors reflecting the impact of their giving.

20% - Supervision and Other Projects:
  • Manage and provide direction to the Associate Director Annual & Digital Giving and Associate Director and Assistant Director of Leadership Annual Giving including hiring, training, providing direction, and performance management.
  • Other special projects as identified.

Required Qualifications
  • Bachelor's degree in related area and / or equivalent experience / training.
  • Proficient working with donor databases and reporting systems.
  • Excellent interpersonal skills with the ability to work with a myriad of people of differing temperaments, socioeconomic backgrounds, and political/ethical philosophies; and to be tactful, diplomatic, and attentive in personal contacts with donors, external constituencies, and university personnel.
  • Excellent time management, organizational, and decision-making skills to prioritize work, meet deadlines for simultaneous projects, and make decisions using independent judgment.
  • Excellent written and verbal communication skills sufficient to prepare and deliver reports and presentations to both small and large groups.
  • Excellent organizational skills, including an ability to prioritize projects and work flow, and make decisions using independent judgment.
  • Strong computer skills, preferably in a mixed Macintosh-Windows environment, with proficient working knowledge of common software programs, e.g. MS Office Suite.
  • Experience and/or skills sufficient to prepare, produce, and statistically analyze trends and create reports.
  • Experience using social media platforms to engage volunteers and promote initiatives.
  • Knowledge and experience working with volunteers.
  • Familiarity with crowdfunding and online grassroots campaigns.
  • Ability to work effectively in both a team environment and in an independent/unsupervised capacity.
  • Basic understanding of fund-raising principles.

View full job description and access on-line application:

To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.

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