Digital Media Specialist

Job description

Position Type:

Non Classified

Job Title:

Digital Media Specialist

Classification Title:

Project Program Specialist

Campus Location:

ASU Beebe

Job Description:

The Digital media Specialist works with divisions, departments and programs to enhance content, design, and features for ASU-Beebe\’s website, social media, mobile app, and other online activities. The Digital Media Specialist will be responsible for ensuring website is functional, user-friendly, visually pleasing, and up-to-date. Continually updates content and, re-evaluates presentation effectiveness, to ensure optimum performance.

1.Maintains and enhances ASU-Beebe overall online presence.
2.Maintains oversight of website content management system, currently OU Campus.
3.Coordinates, creates, maintains and updates website. Assures consistent quality and appearance with guidelines established by the college using consistent fonts, formats, icons, images, layouts, and modularization. Ensures easy navigation in compliance with federal ADA requirements.
4.Teaches monthly content management system (CMS) classes to campus content owners; educates users in content management and SEO basics. Provides training and professional development workshops for ASU-Beebe employees using the online CMS and social media sites.
5.Uses Google Analytics and other tools to monitor usage and effectiveness of ASU-Beebe’s online activities and adjusts or recommends improvements, accordingly.
6.Applies the ASU-Beebe brand identity to all aspects of web and social media properties.
7.Maintains and manages ASU-Beebe social media channels.
8.Serves as an administrator for ASU-Beebe digital signage. Creates content for digital signage. Provides training on the usage of college digital signage software. Collaborates with ITS on the setup/installation of new digital signage.
9.Assists marketing department with other graphic design and photography objectives as needed.
10.Contributes to the ASU-Beebe Vision, Mission, and Goals.
11.Assists and support ITS helpdesk.
12.Performs any other related duties as assigned.

Required Qualifications:

Minimum of bachelor\’s degree in journalism, communications, computer science, multimedia, or related field

Preferred Qualifications:

Experience managing a large institutional website or higher education website. Videography and digital photography experience.

Minimum Salary or Salary Range:








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Does this position have any special vision requirements? Check all that apply.:

Close vision, Distance vision, Color vision, Peripheral vision, Depth perception, Ability to adjust focus

Background Check Statement:

This position will be subject to a pre-employment criminal, sex-offender registry background check. In cases where pre-determined, an additional financial/credit history/ background check may be required as well. Convictions that have been sealed or legally eradicated and misdemeanor convictions for which probation was completed and the case was dismissed, will be excluded. Disclosure does not constitute an automatic bar to employment. Factors such as dates of the offense, seriousness and nature of the violation, rehabilitation and position applied for will be taken into account.

Background Check Requirements:


ASU Beebe EEO Statement :

Arkansas State University-Beebe shall provide equal opportunity for employment to all persons regardless of race, color, religion, sex, national origin, disability, age, or veteran status, and shall strive to achieve full and equal employment opportunity throughout our campuses for faculty and staff. Our goal is to foster a workplace community where individuals are valued for their diverse backgrounds and differences.

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Special Instructions to Applicants:

NOTE: If you are a veteran, disabled veteran, or spouse of a deceased veteran and would like Veteran’s Preference, we will need to see proof of status in order to grant that. Please see Veteran’s Preference section of the application for specific proof.




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Job No:
Posted: 2/16/2021
Application Due: 2/26/2021
Work Type: Full Time