Senior Content Strategist & Copywriter, School of Continuing Studies - Georgetown University

Job description



Senior Content Strategist & Copywriter, School of Continuing Studies - Georgetown University

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

Senior Content Strategist & Copywriter, School of Continuing Studies - Georgetown University

OVERVIEW

Do words excite you? Are you inspired by creating meaningful content that you can share with the world? Is the AP Stylebook your desert island read? Do you consider yourself a lifelong learner?

If so, then Georgetown University's School of Continuing Studies (SCS) wants you!

We're seeking a creative and energetic Senior Content Strategist & Copywriter to lead the marketing communications efforts for SCS and its many diverse programs. Reporting to the Chief Marketing Officer, this position plays a leadership role on the Marketing team, and is responsible for overseeing the School's content strategy across all channels, and serving as the voice and brand steward of SCS. This includes managing all website content, managing key messaging across all programs, and developing content for all paid media placements, including ad campaigns, emails, and digital, print, and audio ads. In addition, the position oversees the strategy for all paid social and native advertising efforts. The position manages two direct reports—the Writer/Editor and the Social Media Marketing Manager.

If this sounds like you, we want to hear from you! Read more about the position below and submit your cover letter and resume today.

RESPONSIBILITIES

Content Strategy Development & Management

  • Develop and execute a content strategy for the School and its programs, ensuring that all content is on brand, consistent in tone/voice, and aligns with overarching objectives of the Marketing team and School as a whole
  • Develop and manage a content creation plan and workflow for all content (email, native, social, and web stories)
  • Manage and update the SCS Editorial Style Guide and key messaging across all programs
  • Oversee writing and editing assignments for the Writer/Editor
  • Work closely with external agencies to traffic, monitor the performance of, and regularly optimize all paid and native content
  • Stay abreast of the latest tools, trends, and best practices in the content strategy and marketing communications sectors
  • Lead and manage paid social media and native advertising strategies


Content Creation
  • Lead implementation of all marketing content development across emails, websites, paid native and social, text ads, audio ads, and all other channels, as appropriate
  • Write and edit copy for SCS print and digital marketing efforts
  • Manage the School's voice through consistent application of the SCS style and tone
  • Develop content and creative direction for all paid social and native ads, including copy/messaging, imagery, targeting, and more
  • Perform quality assurance on all SCS website, email, and native and social media content
  • Develop key messaging and all website copy for all new programs that SCS launches


Qualifications
  • Bachelor's degree
  • 5+ years of relevant experience developing content strategies, writing, and editing
  • Excellent written and verbal communication skills, with superior attention to detail
  • Strong organizational skills, with the ability to prioritize projects and manage multiple deadlines in a fast-paced environment
  • Demonstrated ability to write engaging marketing and advertising copy
  • Experience with paid social media and native advertising strategy and execution
  • Ability to think creatively and tap into consumer mindsets to deliver value
  • Adept at seeing the big picture as well as delving into granularities
  • Ability to work collaboratively in a team environment
  • Experience implementing SEO best practices


Preferred qualifications
  • Fluency in AP style
  • Prior experience managing others


Benefits
  • Tuition benefits that include full coverage of a 4-year degree or equivalent, including master's degrees, certificates, and beyond after two years of full-time employment
  • 13 paid holidays, plus a week off between Christmas and New Year's
  • 16 days PTO
  • Medical, dental, and vision insurance
  • State-of-the-art campus in downtown D.C., accessible by all Metro lines
  • Free access to on-site gym
  • Ample professional development opportunities
  • Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, facilities, and more
  • Excellent work/life balance


About Georgetown SCS

At SCS, we're committed to transforming the lives and careers of diverse learners through delivering world-class education. We offer graduate programs in professional and liberal studies, more than 30 professional certificate programs, custom and corporate training and education, summer school and special programs, and the University's only part-time bachelor's program.

We're an innovation-focused culture, that strives to be at the forefront of online, on-campus, and part-time higher education. We look for passionate individuals who seek to disrupt the higher education industry and shape its future, both at Georgetown and beyond.

PLEASE NOTE: In order to be considered as an applicant for any position at Georgetown University, you must submit a resume/CV, along with a cover letter. Please submit these as a single file.

Current Georgetown Employees:

If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.

Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or [email protected].

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.


To apply, visit https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/Downtown-Campus/Senior-Content-Strategist---Copywriter--School-of-Continuing-Studies---Georgetown-University_JR09825





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Job No:
Posted: 2/12/2021
Application Due: 2/12/2033
Work Type: Full Time
Salary: