Director of Marketing

Job description

Director of Marketing

Pasadena City College


Under direction, the position organizes and directs the Pasadena Area Community College District's (the District) marketing initiatives. The position supervises the following areas within the department: marketing, web services, social media, publications, graphic design, video, and photographic services. 

Examples Of Duties

  • Directs the operations of the District's Marketing Department to ensure the efficient operations of the areas of graphics, branding, social media, publications, graphic design, video, and photographic services.
  • Analyze employee performance to develop performance evaluations, and devise strategies to address performance issues.
  • Participates in the District's recruitment process to hire of full time, part time, and hourly staff, and recommend the hire of departmental managers to the appropriate District executive. 
  • Apportions work amongst employees under supervision to ensure that the District's marketing needs are being met.
  • Approves paid time off for employees under supervision to ensure compliance with bargaining contracts, district polices, and ensure the department is adequately staffed.
  • Approves all department expenditures to ensure that the department is operating within budgetary limits. 
  • Develops the District's marketing plan to provide strategic direction for use of  the website, social media, publications, video, and other communications vehicles in all marketing
  • Directs mass media marketing and branding for the District to increase awareness of all college news, programs, events, and services through various media such as, but not limited to, print advertisements, broadcast media advertisements, out of home advertisements, direct mail, posters, and electronic and digital marketing efforts.  
  • Directs community promotional activities to best represent the college to diverse audiences and maintain and/or increase student enrollment.
  • Organizes the contracting of marketing services that will optimize the District's marketing efforts.
  • Evaluates the District's communication and marketing plans, programs, and objectives to develop, measure, and adjust departmental objectives in relation to the District's annual and long range goals.
  • Prepares reports to compile and interpret data for marketing projects. 
  • Organizes District events that are related to the District's marketing initiatives.
  • Ensures the retention of general information about the college history such as, but not limited to, biographies, pictures, clippings, mailing lists and resource publications to ensure a historical record of such items. 
  • Performs related duties as assigned.
  • Typical Qualifications


  • Principles of marketing/communications and advertising as they relate to nonprofit and educational institutions
  • Local news media practices 
  • Print, web, graphic design, photography, videography, and publications development 
  • Federal and state regulations related to accessibility of digital media to individuals with disabilities
  • Assessment methods
  • Collective bargaining contracts
  • District policies and procedures
  • Timekeeping software
  • General office software
  • Enterprise Resource Planning software

    SKILL TO: 

  • Apply knowledge of marketing/communications, media relations, public relations and advertising as they relate to nonprofit educational institutions, particularly community colleges to determine the appropriate mix of media to promote the District's objects and to inform the use of contracting services. 
  • Apply knowledge of news media practices to market District objectives, programs, and services.
  • Apply knowledge of print, web, graphic design, photography, videography, and publication development to create effective marketing campaigns. 
  • Apply knowledge of federal and state regulations related to the accessibility of digital media to individuals with disabilities to ensure that all digital marketing efforts are in compliance.
  • Use assessment methods to evaluate the effectiveness of marketing campaigns, departmental operations, develop solutions and departmental objectives. 
  • Apply knowledge of collective bargaining contracts and District policies to adhere to evaluation procedures, ensure compliance with the hiring of full and part-time staff, and ensure compliance with procedures for the use of paid time off. 
  • Use ERP software to monitor and authorize use of departmental funds.
  • Use timekeeping software to approve the use of paid time off.
  • Use general office software to develop reports, aggregate data, communicate with District staff, vendors, and outside agencies.


  • Effectively follow provisions of collective bargaining contracts and District policies.
  • Effectively hire and discipline subordinate employees. 
  • Advance the District's institutional image in the community, the state, and the nation.
  • Analyze and utilize market research and institutional data for the development of communications, marketing programs, and objectives.
  • Effectively manage a comprehensive external and internal communications program including the development of effective promotion strategies as well as creating, producing, and evaluating projects and campaigns.
  • Organize and prioritize multiple projects and meet deadlines.
  • Solicit input, identify and promote college programs and activities with marketing and publicity effort.
  • Effectively ensure the department is operating within budgetary limits.
  • Communicate effectively, orally, and in writing.
  • Develop and maintain collegiate relationships with District staff, vendors, and community members.


    Any combination of a Bachelor's Degree and/or 7 years of experience in public relations, marketing, communications. 


    The position will continuously (5.6 hours - 8 hours)  be required to exhibit the ability to communicate, sit, use sight, fine manipulation, and operate a computer to direct the day to day operations of the department, assess departmental operations, supervise staff, proofread communications and advertisements,  develop hardware and software standards, and organize configuration updates. ENVIRONMENTAL ELEMENTS

    Continuously (5.6 hours - 8 hours) work in an indoor office environment within a moderate temperature and have contact with customers, end-users, and the general public.  


    This is an exempt position and is not subject to overtime.

    Supplemental Information

    APPLICATION AND SELECTION PROCESS Pasadena City College utilizes an online application process. Hard copy, e-mailed, or faxed resumes are not accepted. You can apply for a position from any computer with Internet access. All materials are submitted electronically through PCC's Applicant Tracking System (ATS) at Please keep in mind the following:

  • If you do not follow the process or your application/resume is incomplete, your information will not be processed.
  • The hiring committee will review, evaluate, and consider applications and supporting materials received by the deadline. Meeting the minimum qualifications for a particular position does not assure the applicant an interview. After a review of applications received, the District may require the completion and submission of supplemental documents prior to the interview process. A teaching demonstration may be required at the interview stage. It is, therefore, important that the application be thorough and detailed.
  • While the acceptance of the application packet is done through PCC's Applicant Tracking System (ATS), all hiring decisions are made by a hiring committee.
  • Once applications are submitted they are final. Please carefully review your application and the documents which you are attaching to make sure that they are free from errors and complete. If you require assistance, please contact the Human Resources office at [email protected].
  • All materials listed below are required for your application packet to be considered complete:
  • Resume or Curriculum Vitae
  • Cover Letter
  • After a review of applications received, the District may require the completion and submission of supplemental documents prior to the interview process. A teaching demonstration may be required at the interview stage.ABOUT USEstablished in 1924, Pasadena City College, (PCC), has been serving the West San Gabriel Valley for 96 years. PCC enrolls more than 29,500 students each semester and offers 107 academic degree programs and 72 Career and Technical Education (CTE) programs to its students. PCC serves one of the most culturally diverse student populations in the nation. The College sets the stage for preparing students to meet the demands of a changing world. Building relationships with community partners provides opportunities for PCC faculty and its students to engage in opportunities not often available to students in other areas.The main college campus occupies a 53-acre site, while the Foothill Community Education Center and Child Development Center are located in separate nearby off-campus facilities. Due to the geographic size of the District, PCC has two additional satellite sites - the Rosemead Center and its newest site, PCC Northwest at John Muir High School. For more information, go to STRENGTHSPCC has many institutional strengths that distinguish it among its peers, both in the state and across the nation.  Among them are:A highly multicultural student body:47% Latino/a/x 4% Black/African American27% Asian 4% Two of More Races15% White 3% Unknown/OtherAnnually, at 49%, the College achieves recognition for one of the highest rates for transfer degrees to baccalaureate level institutions, both in California and across the nation. Additionally, PCC boasts a 52% bachelor's degree attainment rate for Pasadena graduates who transfer to a four-year university, compared to 42% nationally. The College is well known for national mathematics and forensic honors, as well as its extensive study abroad opportunities.PCC was once again named one of ten national finalists for the 2019 Aspen Prize for Community College Excellence, widely recognized as the nation's premier honor for two-year colleges. The Aspen Prize recognizes institutions for their outstanding outcomes in four areas: student learning; certificate and degree completion; employment and earnings; and high levels of access and success for minority and low-income students.PCC is ranked by the Military Times as the top community college in California for military veterans, and the College is similarly ranked among the top community colleges in the nation. The PCC Courier, the student newspaper, is a perennial award winnerTwelve students are elected annually by the PCC Associated Students to represent and advocate on behalf of the student body. There are 80 student clubs and organizations representing the interests of a culturally diverse student population.In February 2017, the Accrediting Commission for Community and Junior Colleges of the Western Association of School and Colleges reaffirmed PCC's status as a fully accredited institution. For more information, go to www.pasadena.eduOUR MISSION Pasadena City College is an equity-minded learning community dedicated to enriching students' academic, personal, and professional lives through an array of degree and certificate programs, campus engagement, and customized student support.
  • A Passion for Learning — We recognize that each one of us will always be a member of the community of learners.
  • A Commitment to Integrity — We recognize that ethical behavior is a personal, institutional and societal responsibility.
  • An Appreciation for Diversity — We recognize that a diverse community of learners enriches our educational environment.
  • A Respect for Collegiality — We recognize that it takes the talents, skills and efforts of the entire campus community, as well as the participation of the broader community, to support our students in their pursuit of learning.
  • A Recognition of Our Heritage — We recognize that we draw upon the College's long-standing tradition of excellence to offer innovative services to our students and communities.
  • Successful applicants must provide proof of eligibility to work in the United States.
  • Successful completion of background check including Live Scan and Tuberculosis (TB) assessment/screening.
  • Pasadena Area Community College District will not sponsor any visa applications.
  • Applicants must be available for interviews at Pasadena City College at no cost to the District.
  • Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting the Office of Human Resources directly at (626) 585-7388.
  • The Pasadena Area Community College District does not discriminate in the educational programs and activities operated by the District or in employment procedures and practices of the District. The Policies of Title IX as developed to date are available for inspection during normal business hours at the District office at 1570 E. Colorado Blvd., Pasadena, CA 91106.
  • Crime awareness and campus security information are available from Campus Police. (Public Law 101-542).
  • The Pasadena Area Community College District is an equal opportunity employer. The District encourages applications from underrepresented minorities and the disabled.
  • An applicant, who attempts to contact individual Board members or members of the screening committee with the intent of influencing the decision of the committee or the Board, will be disqualified. General inquiries regarding the position and/or District employment should be directed to the Office of Human Resources.
  • PASADENA AREA COMMUNITY COLLEGE DISTRICT Equal Opportunity, Title IX, Section 504 Employer

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    Job No:
    Posted: 2/11/2021
    Application Due: 2/11/2033
    Work Type: Full Time