Marketing and SEO Copywriter

Job description

Marketing and SEO Copywriter

Job ID: 223979
Location: Kennesaw, Georgia
Full/Part Time: Full-Time
Regular/Temporary: Regular

Job Summary
A steward of the Kennesaw State University brand and works to enhance University advertising campaign performance and website page ranking through SEO-optimized content. Collaborates with the department's Marketing team members to develop content that will drive brand and advertising messaging and search engine optimization (SEO) performance. Partners with the SEO team and webmasters to develop web content to address search engine optimization (SEO), web goals and search rank objectives. Responsible for developing advertising copy to be delivered across multiple ad channels including; print, billboards, social media, SEM (search engine marketing), digital display, email video, and voice. Creates and optimizes website content and other forms of communication aimed at generating leads, increasing enrollment, improving brand recognition and enhancing the University's SEO ranking of Kennesaw State and all colleges and units.

1. Develops dynamic, high-impact copy that delivers marketing outcomes

2. Generates content for campaign messaging, collateral, calls to action (CTA), landing pages, website content, emails, marketing content, newsletters, social media, etc.

3. Plans and manages project communications, continuously monitoring project status, proactively managing changes, and effectively communicating on a regular basis

4. Ensures evaluation and analysis of marketing content initiatives to determine effectiveness of implemented strategies and recommend adjustments needed

5. Analyzes website SEO utilizing analytic tools and resources, provide insights and make recommendations for updates and optimization, write content, and partner with college webmasters to meet SEO, web goals, and objectives

6. Utilize analytic tools and resources to analyze web performance, report KPIs, and provide insights and recommendations for content performance improvement

7. Operates to develop comprehensive marketing/branding projects in support of strategic goals

8. Analyzes SEO and campaign KPI dashboards for gauging copywriting performance

Required Qualifications
Educational Requirements
Bachelor's degree from an accredited institution of higher education in marketing, communications, writing or a related field

Required Experience
Three (3) years of relevant experience

Preferred Qualifications
Preferred Experience
Experience in marketing, communications or public relations in a university or school setting
Previous digital marketing content experience
Experience with Google Analytics Intermediate and SEO BrightEdge

Knowledge, Skills, & Abilities

  • Able to develop and maintain strong partnerships with the marketing and communications teams, admissions and colleges

  • Understands key business strategies, objectives, and expectations to provide and/or support marketing content efforts and goals

  • Able to translate business goals and objectives into actionable high impact copy that delivers marketing results

  • Able to work collaboratively with the strategic communications team and subject matter experts (SMEs) for university level messaging and materials

  • Strong ability to write compelling and effective advertising copy (traditional and digital channels)

  • Skilled at writing website content and driving copy optimization for SEO

  • Knowledge of SEO and analytics

  • Able to deal with multiple projects at one time

  • Excellent interpersonal skills, collaboration, negotiation, initiative, teamwork, problem solving, independent judgment, tech savvy, communication, and leadership skills and experience.

  • Proficient with computer applications and programs associated with the (i.e. Microsoft Office, Adobe Suite, MAC operating system)

  • Strong attention to detail and follow up skills

  • Strong customer service skills and phone and e-mail etiquette

    Equal Employment Opportunity
    Kennesaw State University is an Equal Employment Opportunity/Affirmative Action Employer. It is the policy of Kennesaw State University to recruit, hire, train, promote and educate persons without regard to age, color, disability, ethnicity, gender, national origin race religion, sexual orientation, or status as a protected Veteran. Kennesaw State University is a participant in the Employment Eligibility Verification Program (E-Verify) effective October 15, 2007. Participant ID: 61415

    Other Information
    This is not a supervisory position.
    This position does not have any financial responsibilities.
    No, this position will not be required to drive.
    This role is not considered a position of trust.
    This position does not require a purchasing card (P-Card).
    This position will not travel
    This position does not require security clearance.

    Background Check
    • Standard Enhanced + Education

    To apply, visit

    Copyright ©2017 Inc. All rights reserved.

    Posted by the FREE value-added recruitment advertising agency





    Diversity Profile: University



    View more

    Learn more on Inside Higher Ed's College Page for University

    Arrow pointing right
    Job No:
    Posted: 2/11/2021
    Application Due: 2/11/2033
    Work Type: Full Time