Social Media Specialist, Marketing and Communications, Wharton School

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning.

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The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Social Media Specialist, Marketing and Communications, Wharton School

Job Profile Title
Coordinator B

Job Description Summary
Reporting to Wharton's Director of Social Media, the Social Media Specialist is responsible for the daily development and distribution of social media content across the School's social media channels. Monitor, analyze and report on social media performance across the school.

Job Description

The Social Media Specialist is responsible for the daily development and distribution of social media content across the School's social media channels, including, but not limited to, Instagram, Twitter, LinkedIn, Facebook, YouTube, and Snapchat. This role helps instill social media best practices across Wharton in coordination with partners School-wide - including academic programs, publications, research centers and initiatives, and faculty - assisting them with leveraging social media to achieve key business, marketing and communications objectives. In those functions, the Social Media Specialist plans and produces real-time coverage of events such as Graduation, Convocation, conferences and lectures, working closely with the Events, Content & Creative and Media Relations teams.

The Social Media Specialist also monitors, analyzes and reports on social media performance related to both organic and paid efforts, leads social media listening and community management efforts, and researches social media trends to ensure Wharton's channels remain at the leading edge. The person in this position identifies, hires and supervises one or two student workers to support the above responsibilities.

Essential Qualifications:

- Bachelor's degree or equivalent professional experience

- 3 to 5 years of experience in content-producing role for a brand or in a news media, social media, public relations or communications organization

- 3 years of full-time professional social media experience developing and producing (writing, photographing, and/or filming) content on social media platforms

- Excellent written skills and proven ability to represent a brand on social media

- Expertise in a wide range of social media platforms, including Instagram, Twitter, LinkedIn, Facebook, YouTube, Snapchat and GIPHY, as well as with social media analytics tools

- Strong news judgement and ability to originate social media content ideas and tailor them to each platform

- Experience covering events in real-time, including live tweeting and creating Instagram stories.

- Ability to work under tight deadlines

- Strong interpersonal skills; ability to work collaboratively

- Proactive, self-starter who can work both independently and as part of a team

Preferred Qualifications:

- Bachelor's degree in Communications, Marketing, Media or similar field

- Expertise in social media content creation, including graphic design, photography and/or video editing

- Experience with paid social media advertising, including knowledge of LinkedIn, Facebook and Twitter ads manager platforms as well as Google Analytics

- Experience in higher education/MBA industry, other non-profit environments, and/or in a client-focused role a plus

Working Conditions
Office, library, computer room

Physical Effort
Typically sitting at a desk or table

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Wharton School

Pay Range
$42,953.00 - $77,315.00

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.


To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/SteinbergDietrich-Hall/Social-Media-Specialist--Marketing-and-Communications--Wharton-School_JR00028936





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