Director of Marketing

Location
Cambridge, Massachusetts
Posted
Jan 28, 2021
Employment Type
Full Time
Institution Type
Four-Year Institution

Harvard University

Director of Marketing
Harvard Graduate School of Education
53247BR

Job Summary


The Director of Marketing helps define and lead the development and execution of the Harvard Graduate School of Education's overall marketing strategy and output. Reporting to the head of the Office of Communications and Marketing, the Director of Marketing works in close concert with colleagues across communications roles and in the HGSE admissions office, the development office, the professional education office, and other HGSE units to bring strategic leadership to the school's outreach to prospective students, partners and donors, alumni, and other audiences.


Job Code
321058 Media/Communica Manager

Job-Specific Responsibilities

The Director of Marketing is a savvy and experienced digital marketing expert who will lead and shape the school's admissions recruitment strategy, managing digital and social advertising and overseeing the work of an outside advertising firm and other creative vendors. The successful candidate is also an experienced content marketer who can use the stories of HGSE's transformative impact in the field of education to build and reach key audiences and build journeys that nurture engagement. The successful candidate will also be passionate about education and about issues relating to equity, access, and equal opportunity.

The Director of Marketing manages production of high-level marketing materials for the school using both in-house and freelance resources; develops, creates and edits marketing copy for development and admissions materials, and other school-wide projects; helps to oversee the development and expansion of the school's web properties ensuring that they are innovative, functional, and support the school's marketing goals; and guides the Harvard Graduate School of Education's institutional marketing efforts by helping to conceptualize, define, and uphold HGSE's primary marketing messages, brand standards, and visual identity guidelines.

The Director of Marketing is accountable for quality, deadlines, and budget parameters for creative deliverables and is responsible for finding and implementing efficiencies between units at the school. The Director of Marketing will directly manage a marketing specialist and an art director and will help guide the work of content creators and other staff in the Communications and Marketing Office. The Director will also work with colleagues throughout the school to define and implement a robust inbound marketing strategy.

This position has a 6 month orientation and review period.

Once Harvard resumes regular operations this position will no longer be remote and work will be performed on campus in Cambridge, MA


Basic Qualifications

B.A. in Marketing, Communications, Journalism or related field, with at least 7 years' progressively responsible experience in the Marketing/Communications industry.

Anyone wishing to be considered for this role must supply a cover letter with their resume.


Job Function
Communications

Sub Unit
------------

Location
USA - MA - Cambridge

Department
MarCom

Time Status
Full-time

Union
00 - Non Union, Exempt or Temporary

Salary Grade
058

Pre-Employment Screening
Education, Identity

EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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