Director of Marketing & Public Relations, College and Administrative Services - Modesto Junior...

Job description

Job Title:

Director of Marketing & Public Relations, College and Administrative Services - Modesto Junior College


Modesto Junior College

Salary Range/Other:

2019-2020 Management Salary Schedule: Range 32: $6,880-$8,741 -Doctoral Stipend is provided for an earned doctorate: $2,562 per year ($231.50 per month). New appointees with no previous out-of district management experience will be placed at Step A.

Benefits :

The District currently pays for a number of health options for the employee and dependents. Employees may elect to pay a premium for a higher health option. Vision care and dental insurance premiums for the employee and dependents is District paid. Income protection and life insurance premiums for the employee are also District paid.

Scope of Assignment:

Under general direction of the Vice President of College and Administrative Services, manages, plans, supervises and coordinates the operations and activities of the College’s overall marketing and public relations program; provides information to the public regarding the college’s activities through social media, news releases and various forms of advertising; supervises and coordinates the development of all college marketing functions and materials which may include supervision of technical and support staff; provides consultation to the college executive leadership in proprietary and confidential matters regarding public relations and marketing and perform other related duties as assigned.


Receives general administrative direction from the Vice President of College and Administrative Services or higher-level college administrator.

Provides direct supervision to technical and administrative support staff, as assigned.

Minimum Qualifications:


Education and Experience:
Any combination of education, experience and/or training that would likely provide the above-required knowledge, skills and abilities is qualifying. Typical background patterns that would provide the knowledge, skills and abilities are:
•Education: Bachelor’s Degree with a major in marketing, English, journalism, mass communications, communication arts, advertising, or closely related field.
•Experience: 3 years’ experience in marketing, public relations, advertising, journalism, or the equivalent, preferably with some experience in a community college setting.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The knowledge and ability requirements are representative of essential duties. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position.

Knowledge of:

•Principles and practices applicable to an effective community college marketing, advertising and public relations program that promote communication strategies to reach a diverse community and student population.
•Communication principles, media, and public relations techniques.
•Strong knowledge of social media for professional use.
•Local news media operations
•Preparation of marketing materials, journalistic techniques, and public speaking
•Microsoft Office and Windows-based computer applications.
•Demographics of target markets for students and how to communicate effectively with diverse student populations.
•Effective writing techniques and journalistic skills

Ability to:

•Establish and implement cohesive marketing and public relations strategies and plans on an institutional basis.
•Understand and support the mission, goals, and objectives of a higher education, Hispanic Serving, institution.
•Examine and re-engineer operations and procedures, formulating policy, and developing and implementing new strategies and procedures as it relates to marketing and public relations
•Demonstrate interpersonal and community relations skills and the ability to communicate and work effectively within a diverse community.
•Employee development and performance management skills.
•Ability to analyze complex problems, interpret operational needs, and develop integrated, creative solutions.
•Organizational planning, structuring, and staffing skills.
•Strong knowledge of local and regional media contacts and/or a proven ability to develop such relationships quickly.
•Provide counsel on strategic and/or critical communication issues and exercise effective judgement to impart information to the media and other internal and external audiences.
•Write executive-level communications for internal and external audiences.
•Understand latest trends, technologies and methodologies in branding, marketing, graphic design, web design and organizational communication designed to reach a diverse group of constituents
•Maintain confidentiality.

Example of Duties:

•Initiate and oversee the establishment of integrated strategies, plans, and programs designed to ensure that all communication and public relations efforts are cohesive, consistent, and effective in supporting the mission and advancement goals of the college.
•Plans, develops, directs, and coordinates comprehensive marketing and public relations programs, to include social media, media, public affairs and publications, in close collaboration with other institutional divisions.
•Provides direct and proactive advice, consultation, and assistance to executive leadership, as well as the campus community regarding marketing and public information.
•Research information and develop messages to provide public relations messages.
•Serves as the designated spokesperson for the college, if applicable.
•Coordinates surveys, evaluations and assessments of external marketing and communications activities in order to determine the effectiveness of the college’s marketing and communications plans.
•Assures quality and appropriateness of institutional marketing and communication programs and initiatives, whether internally or externally produced.
•Represents the college to the internal and external college community.
•Establishes and implements short- and long-range departmental goals, objectives, strategic plans, policies, and operating procedures; monitors and evaluates programmatic and operational effectiveness, and implements changes required for improvement as it relates to marketing and public relations.
•Perform other related duties as assigned.

•Work is generally performed in a standard office environment.
•Work may require occasional evening and weekend hours.

Licenses and Certificates:

Possession of a valid California Motor Vehicle Operator’s License.

Physical and Mental Standards:

Physical and Mental Standards:

Mobility: ability to sit for long periods, move about an office, stand occasionally, reach above and below desk level.
Dexterity: fine manipulation sufficient to operate a keyboard, handle individual papers, write and take notes.
Lifting: lifting of papers, files, equipment and material weighing up to 25 pounds. Pushing/Pulling: occasional pushing and pulling of material weighing up to 75 pounds
Visual Requirements: close vision sufficient to read files, documents, and computer screens and do close-up work; ability to adjust focus frequently.
Hearing/Talking: ability to hear normal speech, speak and hear on the telephone, and speak in person.
Emotional/Psychological Factors: ability to make decisions and concentrate; frequent contact with others including some public contact; frequent deadlines and time-limited assignments.

Additional Applicant Information:

Applications are accepted online only at:
Select Job Openings, Select Search Jobs, Select Job Title, Create an account and Apply to this job.
Please note: The District does not integrate with the third party service of Interfolio; therefore, reference letters must be submitted along with the application documents required.

Only online application packets will be accepted including:
• YCCD Administrative online application
• Resume
• Personal letter of interest
• List of Professional References
• Unofficial Transcripts

Those applicants selected for personal interview will be notified by email or phone. In accordance with Board policy official offers of employment will be made only by the Chancellor or Vice Chancellor/Human Resources, YCCD. Final appointment is subject to confirmation by the Board of Trustees.
Federal law requires the District employ only US citizens and aliens authorized to work in the United States. Written verification of employment eligibility is required.

BACKGROUND CHECK: A background investigation of new employees is required, including reference checks and a state criminal history report. Employment will not begin until the history check has been cleared by Human Resources. The cost for the criminal history report will be the responsibility of the successful candidate.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position.

The District may hire more than one applicant with this applicant pool.

The Yosemite Community College District is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. YCCD BP 3410 Nondiscrimination can be found at:

Open Date:


Close Date:


Open Until Filled:





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Job No:
Posted: 1/21/2021
Application Due: 2/19/2021
Work Type: Full Time