Creative Director

Job description

Job no: 507100
Work type: Staff Full Time
Location: UMass Amherst
Department: University Relations
Union: Non-Unit Exempt
Categories: Public Relations, Marketing, Communications

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

An experienced leader and modern marketer, the Creative Director translates marketing and communications strategies into compelling creative concepts and expressions to consistently and effectively bring the UMass brand to life. This position reports to the Chief Marketing Officer (CMO) and is a member of the Marcom leadership team. The Creative Director is responsible for inspiring and leading the creative vision in addition to overseeing the execution and production of digital and print materials developed by the creative team in service of the university's goals. The Creative Director serves as the creative leader for the Marcom team and partners closely with the University Relations division while collaborating effectively with schools, colleges and university-wide units.

This position builds on the brand architecture (verbal and visual) to generate creative communications that grows the University of Massachusetts Amherst’s brand awareness and enhances our reputation. With a strong background in audience segmenting and storytelling, the Creative Director is expected to develop compelling, best-in-class, strategic and effective solutions that set the creative standard for university marketing material. The Creative Director also serves as a consultant to units, aiding them in creative strategy, tactics and production of materials that meet their marketing objectives.

The Creative Director is responsible for building and operationalizing an evolved and contemporary in-house creative shop. Responsibilities include leading, managing, inspiring and mentoring a creative team while overseeing and producing multiple creative projects from concept to production simultaneously. They will be a critical partner to the CMO on the development of the brand, including honing the strategy, architecture, and visual and verbal identity. They will help drive brand standards development, maintaining a focus on operationalizing brand stewardship in a highly decentralized environment. Working alongside the larger Marcom group, they will leverage technology to ensure that the creative team is working effectively to gain insights and bring customer focused creative to life in appropriate ways.

Essential Functions

  • Lead, manage and mentor the creative team which is made up of professionals in design, writing, production and photography. Provide counsel to CMO and collaborate on building a best-in-class high- volume creative team and overall marketing operation.
  • Provide strategic vision for the over-arching branding direction. Partners in driving the development and implementation of the brand and its components.
  • Provide creative direction and oversight for the team as well as freelancers and agency partners.
  • Work closely and collaboratively with peers on the Marcom leadership team as well as University Relations overall.
  • Develop and maintain strong working relationships across the campus. Work with campus units on strategies, solutions and executions to meet their marketing objectives. Effectively share, present and communicate across campus on creative best practices.
  • In collaboration with the account team of project managers, prioritize, assign, and ensure execution of work requests in an efficient and effective manner. Develops processes and systems with a focus on continuous improvement to drive efficiency and effectiveness in creative operations.
  • Select and direct the work of outside agencies.
  • Stay ahead of creative and technical trends. Help the team to innovate with new techniques and tactics so UMass is at the forefront in terms of strategy, tactics, organization, tools and processes.

Other Functions

  • Performs other duties as assigned.

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor’s degree and a minimum of 10 years of experience in design, brand development and multimedia leadership.
  • A minimum of 7 years of experience leading large and diverse creative teams in a complex organization with demonstrated ability in advancing organizational goals.
  • Experience working in an iterative and collaborative environment, directing alongside marketing leaders, creative designers and concept developers.
  • Extensive hands-on experience: conceptual storyteller with proven ability to concept, write and direct creative for full marketing campaigns and specific marketing materials, including digital, multimedia, print and video.
  • Exceptional client service.
  • Ability to think creatively, strategically and critically to balance business objectives with user needs.
  • Extensive experience in both producing and directing design, copy and artwork with agencies and freelancers.
  • Strong analytical skills and ability to apply them to creative work.
  • Achievement in building, mentoring and leading a high-performing team of creatives. Understands and contributes to implementation of departmental and institutional goals for achieving non-discrimination and creating a respectful, inclusive environment that is supportive of diversity.
  • High level of aesthetic sense with a critical eye and sharp attention to detail. Exceptional communication skills, both verbal and written.
  • Deep understanding and application of marketing trends and modern marketing technology.

Work Schedule

40 hours a week.

Salary Information

Non-Unit Level: 33

Exempt Salary Ranges

Special Instructions to Applicants

Along with your application, please submit a resume, cover letter, and contact information for three professional references by January 22, 2021 to ensure priority consideration. All candidates are required to submit a portfolio of work with their application. The position may remain open until filled.

UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

Advertised: Jan 8 2021 Eastern Standard Time
Applications close:

 

 

 

Diversity Profile: University

 

AAUP COMPENSATION SURVEY DATA

View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 1/10/2021
Application Due: 4/10/2021
Work Type: Full Time
Salary: