Major Gift Officer

Job description

Posting Number:


Posting/Functional Title:

Assistant Director - Annual Giving

University Pay Plan Title:

Major Gift Officer


San Marcos



Recruitment Type:

Open to All

Job Type:


Monthly Salary:

Commensurate with experience

Job Category :


Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.:

•Experience with annual giving, including developing segmented solicitation and stewardship plans, and setting fundraising targets.

•Demonstrated expertise in the use of multi-channel annual gift planning and implementation to build a consistent base of support.

•Prior experience writing materials for fundraising solicitations and stewardship communications.

•Strong analytical skills including the ability to analyze trends from quantitative and qualitative data. Ability to work with databases, Excel, and other software to pull queries, track results, and conduct analysis.

•Demonstrated excellent written and verbal communication skills.

Preferred Qualifications:

•Bachelor’s degree.

•Work experience in higher education.

•Formal training in marketing/direct mail marketing is an asset.

•Prior experience with volunteer management.

•Understanding of database management, gift processing and donor relations, including experience with Raiser’s Edge.

Job Description:

The Assistant Director – Annual Giving will implement and evaluate a coordinated matrix of communication and solicitation strategies involving email, social media, direct mail, and phone, all focused on shaping a sustainable tradition of annual support for the university. The Assistant Director – Annual Giving is a strategic, creative and analytical leader who establishes clear measures for success, with input from and ownership among his/her peers. They should have knowledge of the principles and techniques of fundraising, a strong grasp of marketing principles, and specifically the nuances of annual giving as applied to higher education. This position reports to the Associate Vice President for University Advancement.

Job Duties:

•Builds strategic and tactical plans for achieving annual fund goals. Establishes, implements, and evaluates an annual calendar of activities that proactively engages alumni and friends of the University in support of the Maroon & Gold Annual Fund. Monitors progress for the annual giving program toward achieving fundraising targets.

•Performs data analysis and manipulation related to all aspects of the annual fund program. Uses analysis to evaluate current annual giving programs and to make recommendations for program changes. In consultation with Advancement Services and Prospect Development, identifies effective segmentation and establishes processes to track and analyze fund raising results.

•Employs an effective mix of marketing and communication vehicles, including email, direct mail, social media, crowdfunding, and texting to increase total annual donations and gift revenue from alumni and friends. Develops creative themes and appeals through print and online content for annual giving. Collaborates closely with Advancement Services, Marketing, Communications, Print and Copy Services, and other appropriate partners across campus in the planning, designing, and implementing integrated annual giving campaigns.

•Proactively works with peers in the colleges, Alumni Relations and Athletics to coordinate solicitation plans and strategies. Manages the crowdfunding platform to support fundraising for project-specific solicitations, including providing strategic guidance on crowdfunding best practices, project page content creation and campaign oversight.

•Acts as liaison to volunteers and project leads for the Family Campaign to engage faculty and staff in philanthropic support for the university and for the annual Step Up for State day-of-giving event. Manages content creation, day-to-day project coordination, and reporting for both events.

Job Open Date:


Job Close Date (posting closes at midnight):


Open Until Filled:


Normal Work Days:

Monday, Tuesday, Wednesday, Thursday, Friday

Normal Work Hours Start:


Normal Work Hours End:


Posting Notices:


Legal and Required Notices:

Texas State University is an Equal Employment Opportunity/Affirmative Action Employer, committed to inclusive thought and action in support of our diverse community. Individuals from historically underrepresented groups and all those who share our commitment to inclusivity and passion for the strength of our diversity are strongly encouraged to apply.

Employment with Texas State University is contingent upon the outcome of record checks and verifications including criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.

Texas State University is a tobacco-free campus. Smoking and the use of any tobacco product will not be allowed anywhere on Texas State property or in university owned or leased vehicles.

Texas State University is a member of the Texas State University System. Texas State University is an EOE.

Texas State is committed to increasing the number of women and minorities in administrative and professional positions.

Why work @ Texas State? :

• Amazing health insurance: various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents!
• Generous paid time off: vacation, holidays, sick days and many more!
• Excellent work life balance resources: mother and family-friendly resources in addition to a comprehensive FREE wellness program
• Great training and development opportunities: choose from a variety of classroom and online course offerings, learning resources, certifications, and employee educational support programs.
• An inclusive Bobcat community: join our many social networks offered on and off-campus
• Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions

By joining the Texas State Bobcat team, you’ll be a part of one of the most beautiful, diverse, and growing universities in the nation.

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Job No:
Posted: 1/9/2021
Application Due: 1/15/2021
Work Type: Full Time