Director of PR & Marketing

Job description


Posting Number:


Classification Title:

Public Information Director I

Internal Title:

Director of PR & Marketing



Work County:



Division of Student Affairs and Academic Support


SAAS Health Services

Band :


Advertised Minimum Salary :


Advertised Salary Range:

$44,935 - $68,000

Part/Full Time:

Full Time

Hours per Week:


Work Schedule:

Monday through Friday 8:00am to 5:00pm generally. Due to the nature of the position hours may be adjusted during peak operations. May be required to work outside the regular hours of operation due to the nature of the position.

Must be willing to work a flexible schedule to meet the needs of the department.

Type of Staff Position:

Full-time Equivalent (FTE)

Basis :

12 months

Job Search Category:

Health and Human Services

Benefit Eligibility Type:

Full-Time Equivalent (FTE)

South Carolina Retirement:


State Insurance Programs:


Annual Leave:


Sick Leave:


Advertised Job Summary:

The Director of Public Relations and Marketing is a key member of the executive team and is responsible for developing and implementing Student Health Services (SHS) public relation strategies and comprehensive marketing tactics to support our mission. Under limited supervision, and in coordination with University and Student Affairs public relations staff, manages media relations, print and social media, announcements, written correspondence and speaking engagements. Develops press releases, white papers and supporting materials. Designs and evaluates health communication tactics that promote a healthy and robust campus culture. Increase the likelihood of student success by using communications strategies to help students connect with resources, services and programs that enhance their health and well-being and that supports Student Health Services strategic plan.
Responsible for the publication of SHS brochures, magazines, community/campus reports and social media. Assists with market research, report writing, proposals, and development of presentations. Individual will assist in providing crisis management to include marketing and communication venues on unique and serious public issues that may escalate outside of the department including campus emergencies and/or public health contingencies. Individual will respond to requests for information from the media, university public relations office and designate an appropriate spokesperson or information source. Oversees web-site updates and content. Updates and monitors marketing policies and procedures consistent with University guidelines. Uses metrics to assess and improve overall performance. Prepares yearly budget for areas of supervision. Works closely with on and off campus marketing and public relations professionals.
Individual will direct the work of full-time staff, graduate students and/or part-time employees to efficiently meet goals. Position is considered essential personnel.

Minimum Qualifications (Classified and Unclassified positions):

Master’s degree and 3 years professional experience related to the development and dissemination of informational material, or Bachelor’s degree and 5 years related experience.

Preferred Qualifications:

Public health and/or health care public relations experience highly preferred. Degree in health communication (or similar) preferred. Excellent writing and artistic abilities and excellent interpersonal skills. Demonstrated experience designing effective communication for adolescents and/or early adults. Ability to work collaboratively and efficiently with professionals inside and outside of the University. Demonstrated expertise in computer software required for production of publications and advertising. Experience in developing, approving and assisting in the design and production of brochures, pamphlets, posters, and printed material and a strong background managing social media accounts.


Knowledge of media production, communication, and dissemination techniques and methods. Skilled at coordinating and managing the distribution of news and information. Ability to deliver accurate, accessible, and actionable health information that is targeted or tailored. Ability to communicate with people outside the organization, representing the organization to students, faculty, staff, customers, the public, government, and other external sources. Knowledge of and ability to communicate serious public health threats and/or campus emergencies to enable quick and informed actions. Ability to build and sustain social support networks. Ability to communicate and connect with culturally diverse population.

Safety Sensitive or Security Sensitive:


Hazardous weather category:


Number of Vacancies:


Job Open Date:


Job Close Date:


Open Until Filled:


Special Instructions to Applicant:

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by February 21, 2021

Quicklink for Posting:

EEO Statement:

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.




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Job No:
Posted: 1/9/2021
Application Due: 1/22/2021
Work Type: Full Time