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Director of PR & Marketing

Employer
University of South Carolina
Location
Columbia

Job Details

Logo:

Posting Number:

STA00015PO21

Classification Title:

Public Information Director I

Internal Title:

Director of PR & Marketing

Campus:

Columbia

Work County:

Richland

College/Division:

Division of Student Affairs and Academic Support

Department:

SAAS Health Services

Band :

6

Advertised Minimum Salary :

$44,935

Advertised Salary Range:

$44,935 - $68,000

Part/Full Time:

Full Time

Hours per Week:

40

Work Schedule:

Monday through Friday 8:00am to 5:00pm generally. Due to the nature of the position hours may be adjusted during peak operations. May be required to work outside the regular hours of operation due to the nature of the position.

Must be willing to work a flexible schedule to meet the needs of the department.

Type of Staff Position:

Full-time Equivalent (FTE)

Basis :

12 months

Job Search Category:

Health and Human Services

Benefit Eligibility Type:

Full-Time Equivalent (FTE)

South Carolina Retirement:

Yes

State Insurance Programs:

Yes

Annual Leave:

Yes

Sick Leave:

Yes

Advertised Job Summary:

The Director of Public Relations and Marketing is a key member of the executive team and is responsible for developing and implementing Student Health Services (SHS) public relation strategies and comprehensive marketing tactics to support our mission. Under limited supervision, and in coordination with University and Student Affairs public relations staff, manages media relations, print and social media, announcements, written correspondence and speaking engagements. Develops press releases, white papers and supporting materials. Designs and evaluates health communication tactics that promote a healthy and robust campus culture. Increase the likelihood of student success by using communications strategies to help students connect with resources, services and programs that enhance their health and well-being and that supports Student Health Services strategic plan.
Responsible for the publication of SHS brochures, magazines, community/campus reports and social media. Assists with market research, report writing, proposals, and development of presentations. Individual will assist in providing crisis management to include marketing and communication venues on unique and serious public issues that may escalate outside of the department including campus emergencies and/or public health contingencies. Individual will respond to requests for information from the media, university public relations office and designate an appropriate spokesperson or information source. Oversees web-site updates and content. Updates and monitors marketing policies and procedures consistent with University guidelines. Uses metrics to assess and improve overall performance. Prepares yearly budget for areas of supervision. Works closely with on and off campus marketing and public relations professionals.
Individual will direct the work of full-time staff, graduate students and/or part-time employees to efficiently meet goals. Position is considered essential personnel.

Minimum Qualifications (Classified and Unclassified positions):

Master’s degree and 3 years professional experience related to the development and dissemination of informational material, or Bachelor’s degree and 5 years related experience.

Preferred Qualifications:

Public health and/or health care public relations experience highly preferred. Degree in health communication (or similar) preferred. Excellent writing and artistic abilities and excellent interpersonal skills. Demonstrated experience designing effective communication for adolescents and/or early adults. Ability to work collaboratively and efficiently with professionals inside and outside of the University. Demonstrated expertise in computer software required for production of publications and advertising. Experience in developing, approving and assisting in the design and production of brochures, pamphlets, posters, and printed material and a strong background managing social media accounts.

Knowledge/Skills/Abilities:

Knowledge of media production, communication, and dissemination techniques and methods. Skilled at coordinating and managing the distribution of news and information. Ability to deliver accurate, accessible, and actionable health information that is targeted or tailored. Ability to communicate with people outside the organization, representing the organization to students, faculty, staff, customers, the public, government, and other external sources. Knowledge of and ability to communicate serious public health threats and/or campus emergencies to enable quick and informed actions. Ability to build and sustain social support networks. Ability to communicate and connect with culturally diverse population.

Safety Sensitive or Security Sensitive:

No

Hazardous weather category:

Essential

Number of Vacancies:

1

Job Open Date:

01/07/2021

Job Close Date:

02/21/2021

Open Until Filled:

No

Special Instructions to Applicant:

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by February 21, 2021

Quicklink for Posting:

https://uscjobs.sc.edu/postings/92762

EEO Statement:

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.

Organization

Working at University of South Carolina

With more than 200 years of history and tradition, the University of South Carolina is redefining itself for decades to come. There's never been a better time to be at South Carolina, the state's flagship university and one of only 62 public universities to receive the Carnegie Foundation's highest designation for research.

The University is located in the heart of South Carolina in the capital city of Columbia, which is the nexus of government, a thriving arts and culture center, a venue for big-time Southeastern Conference intercollegiate athletics, and a community that is reinventing itself with redevelopment projects citywide. Much of the development is tied to land along the scenic, slow-moving Congaree River. Working with government, business, and community leaders, Carolina has developed a unified plan that will allow the University to expand from its origins on the historic Horseshoe to its future-Innovista, a research and innovation district that will stretch to the banks of the Congaree.

Innovista represents a new vision for research by creating a vibrant, urban community where students and researchers, including those from private firms, will live, work, learn, and play. Innovista will represent the University's four core research areas-hydrogen fuel cells, nanoscience and technology, biomedical and public health, and the environment-but will include other initiatives and business partners that serve the knowledge economy. Innovista's first private tenant, for example, is a leader in software applications for the insurance industry and will create several hundred high-paying jobs.

By attracting similar companies and jobs-and by capitalizing on an attractive location for restaurants and residential and retail space-Innovista will help drive the economy and increase per-capita income in the city and state. Recreational space will include a world-class waterfront park along the Congaree River and a new stadium for the Gamecocks' nationally ranked baseball program. Greenway paths for biking, walking, and running already line much of the river area. Innovista's 8 million square feet will blend seamlessly with the Vista, the city's nearby entertainment district of restaurants, bars, shops, and art galleries.

Chartered in 1801, Carolina began classes in 1805 with nine students and a single building, Rutledge College. As the campus grew and buildings were added during the next 50 years, a horseshoe layout was adopted. Today, the Horseshoe is on the National Register of Historic Places, with 10 of its 11 buildings dating to the 19th century. Those renovated buildings house, among other areas, the South Carolina Honors College and Undergraduate Admissions, representing much of the University's current and future lifeblood.

In fact, incoming freshman classes have never been larger or more competitive. The freshmen from fall 2006 set records for their size (more than 3,700) and SAT scores (1171 average). Freshmen enrolling in the Honors College had average SAT scores of 1398. Members of the University's prestigious scholarship programs, Carolina Scholars for in-state students and McNair Scholars for out-of-state students, had average scores of 1449 and 1477, respectively. Total enrollment at Carolina for undergraduates and graduates is more than 27,300, with some 350 degree programs to choose from. Since 1994, Carolina students have earned more than $9.9 million in prestigious national scholarships such as the Goldwater, Truman, Rhodes, and NSF scholarships and the Fulbright Fellowships.

South Carolina's student body is diverse. In fact, Carolina was recently recognized as the state flagship university with the highest percentage of African-American student enrollment in the nation. Research by the Journal of Blacks in Higher Education shows African-American students made up 14.7 percent of enrollment in 2004, the latest year available. The JBHE also ranks Carolina eighth in the nation in percentage of African-American faculty at a state flagship university with 4.3 percent.

The University's faculty garnered a record $173.3 million in federal, state, and private funding for research, outreach, and training programs in 2005-06, and several key hiring plans will introduce more talent and expertise to the faculty ranks. An aggressive campus building master plan and the faculty recruiting initiatives will change the collective face of the University and the faces of many of its key teachers and researchers.

South Carolina is recruiting world-class faculty to be endowed chairs-and change agents-for a series of "research centers of economic excellence" in areas such as nanoelectronics, polymer nanocomposites, brain imaging, regenerative medicine, cancer therapeutics, drug discovery, vision research, hydrogen fuel cells, and travel and tourism technology. These centers, some in collaboration with other state research universities and health and hospital systems, are funded with $30 million annually in state lottery money, as well as private matching money. Carolina is in the midst of a faculty recruitment plan to hire 600 new members. The Faculty Excellence Initiative is recruiting 150 faculty, many in interdisciplinary clusters of emphasis, while the Centenary Plan will recruit 100 elite research faculty to lead the University's core initiatives. Additionally, 350 faculty will be hired across disciplines to replace retirees over the next few years.

The University has forged a number of international collaborations in research, and the University's global connections are also strong in academics, particularly in international business. U.S. News & World Report has consistently ranked the Moore School of Business best in the nation for its undergraduate and graduate programs in international business; the undergraduate program is No. 1 for the 10th consecutive time, while the graduate program is No. 1 among public universities for the 18th consecutive year and No. 2 overall, continuing a streak of 18 years with a top-two overall ranking.

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