Director of Communications

Job description

Job Title: Director of Communications
Location: Atlanta, Georgia
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 223070
Job Summary

Operate under the guidance of Institute Communications leadership to ensure alignment with central communication strategies that strengthen and protect the brand and reputation of Georgia Tech. Design, implement and manage a communications strategy and programs for a college, school, or department. Serve as a unit representative within the Institute and with external entities regarding communications issues. Responsible for setting employee and/or group goals, deciding on organizational structure to meet the goals, assessing employee and/or group performance and providing feedback, and making pay recommendations. This position will interact on a consistent basis with: unit management and staff, external and internal media contacts, alumni, other campus entities. This position typically will advise and counsel: unit management, external and internal media contacts. This position will supervise: unit communications support staff.


Job Duty 1 -
Design, implement and manage all communications-related activities for unit to include development of strategic communications plan; liaise with internal and external media and other departments/units at GT

Job Duty 2 -
Create and maintain website and other electronic media to inform, promote and enhance the visibility of the unit

Job Duty 3 -
Oversee updates of public relations written materials, announcements, and other related communications documents

Job Duty 4 -
Provide marketing, promotional and recruitment guidance to unit management for articulating desired message for targeted audience

Job Duty 5 -
Supervise unit communications activities such as research, project planning, metrics, marketing analytics, branding, and other related areas

Job Duty 6 -
Attend workshops and events related to the college, school, or department

Job Duty 7 -
Administer unit communications budget

Job Duty 8 -
Perform other duties as assigned

Required Qualifications

Educational Requirements
Bachelor's Degree in Communications, Public Relations or related field or equivalent combination of education and experience

Required Experience
Six to seven years of job related experience

Preferred Qualifications

Additional Preferred Qualifications
Ten years of job-related experience

General marketing skills

Knowledge of higher education

Previous experiene in leading a team

Strong writer/editor

Media relations

Required Documents to Attach

Please submit as one attachment: A letter of application, a resume, a portfolio of work, and a list of three or more professional references.

Knowledge, Skills, & Abilities

This job requires skills in writing, editing and copywriting, as well as project and functional management. Working knowledge of production processes related to printed and electronic media is required as is use of office and specialized computer applications.

Contact Information

For questions regarding this posting, please contact Dawn Franklin ([email protected]).

Equal Employment Opportunity

Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities. Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests.

Other Information The Director of Communications in the College of Engineering leads strategic communications initiatives to strengthen and protect the brand and reputation of the College and increase the internal and external visibility of the College among key constituents. This position is responsible for digital and print communications that elevate awareness of the distinguishing attributes, benefits, and value of the College and its units. The Director of Communications works to ensure maintenance of a contemporary, professional, and consistent brand across the College. The Director collaborates with college leadership and communicators to build a unified identity for the College and supports communication efforts within each unit. The Director leads communication efforts in support of recruitment, development, and other key initiatives. This entails utilizing digital strategies including search engine optimization and web analytics, as well as optimizing resources to effectively tell stories and engage constituent groups. Finally, this position works closely with Institute Communications to cultivate and manage external relations that gain coverage of the College’s projects, programs, special events, and announcements.

The Director of Communications position is crucial to communicating the College’s stories and key initiatives. The position advances the global profile of the College as one of the premiere engineering colleges in the country; a leader and innovator in engineering research and economic driver for the state, a top institution for student entrepreneurship, and the largest, most diverse college of engineering in the country. The high-profile Director of Communications position interacts with a wide range of constituents on behalf of the College. The position collaborates regularly with the Dean, College/School/Institute leadership, communications peers and Institute Communications leadership, faculty, students, and staff at all levels across the College, as well as media, vendors, and external stakeholders, such as alumni and donors. The Director of Communication has reporting lines to both the Dean of the College of Engineering and the Vice President of Institute Communications. The Director supervises a team of communications professionals (an approximate range of direct reports for this position is 4-10).

Key responsibilities of the Director of Communications position include but are not limited to:

    Develop, implement, and manage all communications-related activities across multiple channels and platforms in support of the College's vision and mission.Work with Dean and College leadership to advance the “voice” of the College in strategic areas via op-eds, executive communications, and as a thought leader. Maintain continuity and consistency to convey the College's distinguishing attributes and to emphasize the College’s collective innovation, strengths, expertise, impact, and identity.Develop and supervise public relations. Liaise with internal and external partners for projects, programs, events, and announcements.Serve as a unit representative within the Institute for communications initiatives, processes, and issues.Use analytical data in making decisions regarding content, placement, channel, audience, and timing.Write content for website, magazine, briefing sheets, and various other communications-related material. Lead design an editorial that is highly professional, contemporary, brand-aligned, and expressive of the College.Oversee the day-to-day operations of College communications to achieve goals and maximize efficiencies. Plan and implement promotion strategies and logistics coordination for signature College-wide events.Identify, vet, and contract freelancers to assist in variety of projects for CoE communicators including writers, artists, market researchers, photographers, etc. Work closely with school communicators in the College to advance brand and maintain cohesive messaging. Supervise direct reports, assign responsibilities, evaluate employee performance, and provide feedback. Perform other related duties as assigned.
Successful candidates must have a proven track record of developing and implementing a cohesive, multi-channel communications strategy.




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Job No:
Posted: 1/7/2021
Application Due: 1/24/2021
Work Type: Full Time