Coordinator, Admissions Communications & Marketing

Job description

Category:: Administration/Staff
Department:: Admissions
Locations:: Franklin, MA
Posted:: Dec 18, 2020
Closes:: Open Until Filled
Type:: Full-Time Fiscal Year
Position ID:: 127141

About Dean College:

Dean College is a private, residential New England college grounded in a culture and tradition that all students deserve the opportunity to discover and exceed their greatest aspirations.

A personal and transformative community since 1865, Dean tirelessly inspires our students to unimagined heights through personalized support and integrated delivery of academic, co-curricular and experiential learning.

Our graduates are lifelong learners who thrive in their careers, embrace social responsibility and demonstrate leadership.

This is The Dean Difference.

Consistently recognized as a Top Regional College and a Best Value School by U.S. News & World Report and name a College of Distinction for four consecutive years, Dean Serves approximately 1,200 full-time students and 300 part-time students and offers over 50 combined bachelor's and associate degree programs and specializations, as well as a robust schedule of continuing studies and certificate programs throughout the year.

Dean College is perfectly situated in Franklin, Massachusetts, which is conveniently located between Boston and Providence, Rhode Island and is accessible to Boston by commuter rail. The Dean College/Franklin station is only a five-minute walk from campus. Approximately 90 percent of the College's student population live on campus.

Dean provides a supportive academic environment that thrives on student engagement and exceptional teaching. The Dean Difference is exemplified through each student's commitment to their professional futures, social responsibility and leadership. Outside of the classroom, students participate in 16 athletic teams and more than 30 on-campus groups and organizations.

Ninety-six percent of our bachelor's degree students are employed or enrolled in graduate school within 12 months of graduation. Alumni are hard at work in top-ranked graduate programs and are employed by organizations such as Universal Studios, Dell Technologies, Liberty Mutual, Kraft Sports Entertainment, the Boston Ballet, and more.

Job Description:

This exempt, full-time position will work closely with the Associate Vice President of Enrollment/Dean of Admissions and Executive Director of Admissions to develop, write and manage the day-to-day Admissions communication plan including digital (video, photos, email, and text) and print.

Job Duties:

  • In collaboration, writes, designs and manages all electronic communications to prospective and incoming students and their families using Slate CRM;
  • Manage the comprehensive communication flow for incoming students including campaigns for prospects, inquiries, applicants, admits, and yield for freshmen, transfer and international students - via Slate;
  • Liaison with marketing department, ensuring timely development and execution of all admissions marketing tactics and materials;
  • Manage Admissions web content and assure information is updated;
  • Manage and provide content for Admissions social media presence on Facebook and Instagram;
  • Analyze data and metrics and identify meaningful insights and trends from marketing and communication campaigns and activities. Make strategic recommendations based on this analysis;
  • Assist other departments on campus who need to communicate with incoming prospective students;
  • Assist with recruitment of new students;
  • Other duties as assigned.


  • A Bachelor's degree in marketing, communications or a related field required;
  • A minimum of three years related experience preferably in higher education;
  • Strong administrative skills and attention to detail;
  • Experience working with diverse populations;
  • Excellent written and oral communication skills; ability to write for different constituents and different tactics, both for print and digital;
  • Ability to multi-task in a fast-paced environment;
  • Experience using CRM technology in a higher education setting preferred;
  • Experience working with a web content management system (CMS);
  • Ability to work nights and weekends when necessary.

Additional Information:

Dean College is an equal-opportunity, Title IX institution and pledges to recruit, select and promote diversity by providing equality of opportunity in higher education for all persons, including faculty and staff with respect to hiring, continuation, promotion, and applicants for admission, enrolled students and graduates without discrimination or segregation.

The College is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students, faculty, and community members. All employment decisions are made on a non-discriminatory basis. Dean College prohibits discrimination and harassment based on sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity and gender expression, citizenship, pregnancy or maternity, protected veteran status, work-related injury or any other status protected by applicable national, federal, state or local law. This nondiscrimination policy covers admissions, employment, and access to and treatment in College programs, services, and activities. A pre-employment background screen is required for all employees.

The Assistant Dean of Students, located on the second floor of the Campus Center, telephone 508-541-1841, coordinates the college's compliance with Title IX of the Education Amendments of 1972 Act.

The Director of Human Resources on the first floor of Dean Hall, telephone, 508-541-1681 coordinates the college's compliance with titles VI and VII of the Civil Rights Act of 1964, the Rehabilitation Act of 1973, the Americans with Disabilities Act and amendments, and the Age Discrimination in Employment Act.

The Dean College Athletics Department is a Division III member of the NCAA and competes as a member of the New England Collegiate Conference (NECC), Eastern Collegiate Football Conference (ECFC), and the USCAA and complies with all NCAA Division III Rules and Regulations.

Application Instructions:

Please submit your Resume/CV, Cover Letter, all unofficial transcripts; and contact information of three references. (PLEASE NOTE: Applications that are incomplete will not be considered).

Note: After submitting your resume/CV, the subsequent page gives you instructions that enable you to upload your Cover Letter and any additional documents.

See the FAQ for using our online system.

Please contact us if you need assistance applying through this website.

Returning Applicants - Login to your Dean College Careers Account to check your completed application or upload additional documents.




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Job No:
Posted: 12/19/2020
Application Due: 2/9/2021
Work Type: Full Time