Writer, Division of Marketing & Communications

Job description

The Division of Marketing & Communications (MarComm) speaks with a unified, authentic and resonant voice to strategically advance the University of Denver's brand with four goals in mind:

  1. To promote and protect DUs reputation
  2. To inspire students to enroll and engage
  3. To increase inclusion
  4. To strengthen the University

MarComm aims to strengthen DU's strategic position locally, regionally and nationally through data-driven and authentic storytelling across multiple channels with focused support on the university's value drivers: academics and research; enrollment and admissions, athletics and advancement.

Whether through public or media relations, digital strategies, social media, print, podcast, issues or crisis management, community relations or thought leadership and training, MarComm drives results through narratives that involve words, pictures and design. With true understanding of and connection with our diverse audiences, we aim to foster collaborative problem solving, creativity and innovation.

Position Summary
The Writer is responsible for content written across all University of Denver Marketing and Communications owned platforms (news.du.edu; du.edu; The Bridge newsletter; The University of Denver Magazine; scripts for videos; email marketing; etc.). This position requires an excellent storyteller who is comfortable writing in a variety of tones to appeal to our various audiences from prospective student to faculty to alumni and donors. This position is responsible for writing and editing content written in alignment with style, tone and brand guidelines.

Essential Functions

  • Research, plan and write inspiring, informative, engaging and audience-relevant content for DU owned channels including print and digital.
  • Coordinate with internal team members on a wide variety of University initiatives and integrative projects.
  • Use dashboard analytics to measure effectiveness of content through engagement and conversions.
  • Consult with MARCOMM leadership on voice, tone and style of content.
  • Generate creative storytelling ideas and also lead execution of these ideas.
  • Research plan and write content on deadline.
  • Ability to work effectively in a fast-paced, detail-driven environment.
  • Assist as needed on internal communications and newsletters.
  • Special writing projects as they arise.
  • Coordinate with internal team members on a wide variety of University initiatives and integrative projects.
  • Consult with creative/design team on content for marketing materials, whether brochures and catalogs or exhibit text.
  • Work with multiple departments across campus to develop story ideas, refine messaging and target key audiences.

Knowledge, Skills, and Abilities

  • Work collaboratively and enthusiastically with others to achieve organizational goals.
  • Exceptional writing skills.
  • Must be familiar with AP Stylebook guidelines.
  • Excellent storytelling skills, impeccable grammar, and ability write for a variety of digital and print channels including script-writing for video.
  • Demonstrated success in writing personalized content for various audiences with a demonstrated ability to interpret content/style and brand guidelines.
  • Strong organizational and prioritization skills.
  • Solid competency with Microsoft Office Suite.

Required Qualifications

  • Bachelor's degree in English, Creative Writing, Journalism or related field.
  • 2+ years of professional experience writing content across a variety of digital and print channels.

Preferred Qualifications

  • Experience working in a beat structure.
  • Experience working in a higher education field.
  • Research writing.

Work Schedule
Monday - Friday, 8:00 a.m. - 4:30 p.m. with evenings and weekends as needed.

Application Deadline
For best consideration, please submit your application materials by 4:00 p.m. (MST) on Monday, January 11, 2021.

Special Instructions
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Range
Salary will be determined by the qualifications of the selected candidate balanced with departmental budget availability, internal salary equity considerations, and available market information.

Please include the following documents with your application:

  1. Resume
  2. Cover Letter
  3. Writing Sample

The University of Denver is committed to enhancing the diversity of its faculty and staff. We are an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, religion, sex, sexual orientation, gender identity, disability, military/ veteran status or any other status protected by law.

All offers of employment are based upon satisfactory completion of a criminal history background check.

 

 

 

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Job No: 493362
Posted: 12/17/2020
Application Due: 2/15/2021
Work Type: Full Time
Salary: Negotiable