Vice President for Enrollment Management
Vice President for Enrollment Management December 15th 2020
Allegheny College is seeking an innovative Vice President for Enrollment Management. The Vice President will serve as the chief enrollment officer and will have oversight of institutional marketing and communications for the College. Reporting to the President, the Vice President is responsible for the overall leadership in the Offices of Admissions, Financial Aid, and Marketing and Communications. As a member of the President’s Cabinet, the Vice President is an active partner in college-wide planning and policy discussions and provides leadership in the design and implementation of marketing, recruitment and enrollment practices that seek well prepared students, promote retention to graduation, and advance the mission and goals of Allegheny College.
The Position: The Vice President for Enrollment Management will serve a vital leadership role within the campus community. Acting as a full partner in the strategic planning activities of the College, the Vice President will take the lead in the strategic planning involving both enrollment and brand development. Effectively using internal and external data and staying abreast of international, national, state and regional issues in enrollment and financial aid, the Vice President will also guide the President’s Cabinet and the Board of Trustees in all enrollment and financial aid matters. The Vice President will persuasively engage external constituents, including alumni, high school counselors, community-based organizations, prospective students and their families. With authenticity and transparency, the Vice President will communicate with the College community on enrollment initiatives, progress, and results, and champion the involvement of all Allegheny constituents in the recruitment process.
Serving as chief enrollment officer, the Vice President will develop, lead and implement a successful enrollment management plan for attracting domestic and international students consistent with institutional goals. This will entail seeking a diverse set of students who will
thrive in Allegheny’s living and learning community and who hail from a wide variety of socioeconomic levels, ethnic backgrounds, rural and urban locations, and include those students who have been historically underrepresented in higher education. Organizing and managing resources in the offices of Admissions and Financial Aid will also be within the responsibilities of the Vice President. The Vice President will continually assess and strengthen all admissions and financial aid programs and operations, with a constant eye toward both recruitment and retention targets.
The Vice President will determine the strategic use of financial aid in both recruitment of new students and retention of returning students while optimizing the combined use of institutional, federal, and state financial aid for meeting enrollment and net tuition revenue goals of the College. As the steward for more than $50 million in Allegheny-funded financial aid, the Vice President will continuously monitor the distribution of institutional gift aid in the forms of need-based grants, achievement-based scholarships, and endowed funds, assuring the timeliness of aid notification to current and prospective students. The Vice President will maintain oversight of federal and state regulatory compliance and reporting, and provide the adequate and continuous training of financial aid staff to allow for continued compliance as regulations constantly evolve.
A team of individuals operating effectively as the marketing and communications arm of the College will report to enrollment management under the direction of the new Vice President. With an understanding of using best practices in marketing and communication efforts for raising the national profile of Allegheny, the Vice President will oversee the amplification of the voice and the brand of Allegheny College. The Vice President will work closely with the marketing and communications team in support of all departments and divisions across campus to continue to develop an integrated marketing plan with consistent messaging and College branding.
The Vice President will oversee the activity of 21 admissions and financial aid staff members, in addition to the staff in marketing and communications. With the responsibility for hiring, training, and directing staff, the Vice President will build and direct high functioning and efficient teams that will serve the College in meeting enrollment, recruitment, and net tuition revenue goals, as well as in marketing and communications. The Vice President will provide leadership, professional development, and growth opportunities to ensure top performance and professional and personal wellness for all professional and support staff personnel.
The Vice President will actively participate in the newly launched brand and future branding initiatives of the College, coordinate enrollment and marketing research, and continue to
support and lead an integrated marketing and communications strategy for recruitment and enrollment. The Vice President will provide leadership in the development of integrated marketing media, including print, digital and electronic outreach. Additionally, the Vice President will utilize information systems and technology to manage recruitment, financial aid, and other enrollment efforts.
Allegheny College is seeking a compelling leader who provides a data-driven vision; a relationship-builder who is also a great communicator; a partner and colleague. Building upon existing good relations with faculty, the creative and performing arts, athletics, and all within the campus community, the Vice President will intentionally focus on developing a solid understanding of the living composition of the distinct and interdisciplinary Allegheny curriculum, and Allegheny’s holistic approach to Student Success. With an intentional focus on learning and on informing, the Vice President will be present at faculty meetings, accept invitations to division meetings, and develop a strong partnership with creative and performing arts as well as athletics. The Vice President will promote meaningful, authentic and transparent dialog with all areas of the College. Possessing superior written and oral communication skills, the Vice President will be articulate and persuasive, warm and enthusiastic.
ESSENTIAL QUALIFICATIONS: The successful candidate must have an earned bachelor’s degree; and an advanced degree is required as well. They must have ten or more years of experience in higher education. In addition, candidates will need:
● Thorough understanding of current issues related to admission and financial aid in higher education; ● Knowledge of federal and state financial aid regulations; ● Experience in net tuition revenue forecasts and enrollment/financial aid econometric modeling; ● Broad understanding of the role of marketing colleges at the international, national and regional level; ● Exceptional leadership ability; ● Outstanding oral, written, and interpersonal communication skills; ● Strong organizational skills and work ethic; ● Effective technology skills including experience with student information, constituent relation management, and similar systems; ● Commitment to strengthening diversity of students as a mission critical asset of the College; ● Intelligence infused with “Allegheny warmth;”
● Ability to build relationships and engage in strategic thinking; ● Entrepreneurial spirit and business acumen to reach net tuition revenue goals; ● Proven ability to work collaboratively and effectively with a wide range of constituents; ● Active participation and connectedness in professional organizations.
KNOWLEDGE, SKILLS AND ABILITIES: ● Demonstrated skill in managing, leading, inspiring and mentoring staff; ● Attentive to market and societal trends affecting undergraduates at selective institutions; ● Ability to formulate and articulate policies, procedures, expectations, and practices; ● Strong analytical, problem solving, mathematical/statistical, time management and organizational skills; ● Passionate about a holistic model for student success; ● Knowledge of contemporary enrollment management theory and practice; ● Understanding of private liberal arts colleges; ● Ability to direct, analyze and utilize market research; ● Understanding of the strategic uses of financial aid in enrollment management; ● Robust data orientation with the ability to interpret the story around financial gaps, revenue stream, and retention issues; ● Competency in data analysis; familiarity with current technologies (e.g. Slate) and trends; ● Tenacious honesty and transparency.
PHYSICAL DEMANDS/WORK ENVIRONMENT: ● Ability to work long and irregular hours, including travel; ● Coolness under pressure; ● Regular presence and participation at on- and off-campus events; ● Extremely energetic, passionate, and excited and ambitious for the institution.
The College: You can put your mind to anything. Why put it to just one thing? Other colleges show you rigid, plotted out paths and then say, “Pick one.” We’re not that kind of school. At Allegheny, we think higher learning should aim higher. Because if you want to be the kind of person who stands out in life, you have to learn outside the lines. MINDOVERMAJOR.ALLEGHENY.EDU
Allegheny College is a national liberal arts college where approximately 1,700 undergraduate students excel as they undertake a curriculum built at the intersection of perspectives and the
blending of disciplines. This powerful and compelling message represents Allegheny’s distinctive position in a crowded marketplace. Allegheny’s mission states: Allegheny’s undergraduate residential education prepares young adults for successful, meaningful lives by promoting students’ intellectual, moral, and social development and encouraging personal and civic responsibility. Allegheny’s faculty and staff combine high academic standards and a commitment to the exchange of knowledge with a supportive approach to learning. Graduates are equipped to think critically and creatively, write clearly, speak persuasively, and meet challenges in a diverse, interconnected world.
Allegheny has a successful history of integrated strategic, financial, and campus planning, achieved in large part through a positive, collaborative atmosphere among the staff and faculty. Named the College’s 22nd president in January 2019, Dr. Hilary L. Link took office July 1, 2019. Dr. Link has more than 20 years of experience across a broad range of institutions of higher education, from large public and private universities to small private colleges. She has built programs, increased resources, enhanced institutional visibility, and created innovative interdisciplinary and experiential approaches to education.
In recent months, Allegheny College completed the largest fundraising campaign in its 205-year history, raising more than $202 million in gifts and future commitments. Launched publicly during the college’s bicentennial celebration in 2015, the “Our Allegheny: Our Third Century Quest” campaign fulfilled its $200 million goal and broke all prior Allegheny fundraising records. Dr. Link noted, “Time and time again, our alumni, parents and friends have demonstrated their unyielding support for Allegheny, even in the most trying of times, as evidenced by recordsetting giving to this historic $200 million campaign.” The campaign focused on building the college’s endowment and increasing annual support, including:
● More than $50 million in new scholarships to ensure access and improve affordability; ● Nearly $37.5 million for faculty support to provide funds for professional development, visiting scholars and artists and student-faculty research, as well as 12 new professorships, supporting academic programs in global health, political science, interdisciplinary studies, economics, environmental science, art, geology, biology and more; ● $30.2 million invested in the college’s historic campus, including renovations of Bentley Hall, Carr Hall, Carnegie Hall and athletic fields; ● $7.5 million raised to enhance global learning and support internships and off-campus study.
In 2010, Allegheny College set out to be fully carbon neutral within a decade – every building, classroom, office, and residence hall. Engaging the full campus community, and the local community, this goal was achieved. Allegheny is now one of the first ten colleges in the nation, and the first in Pennsylvania history, to receive Second Nature’s “Carbon Neutral Campus” award. This is a first step to continued work toward a more sustainable future. New advancements and initiatives include student-designed rain gardens, free campus bike-share, a comprehensive composting program, green roofing, LEED certified buildings, porous parking lots, and geo-exchange heating and cooling.
Allegheny College is a member of the Great Lakes Colleges Association, the North Coast Athletic Conference (NCAA Division III), and the Bonner Scholarship Program. The College hosts a chapter of Phi Beta Kappa and ranks 38th nationally in the production of STEM Ph.D. degrees and 8th in placements to the Peace Corps. Allegheny celebrated its bicentennial in 2015. To learn more about the College, visit the main website and explore the facts about Allegheny College, at www.allegheny.edu.
Allegheny is the sponsor of the Allegheny College Prize for Civility in Public Life that was created in 2011 to annually recognize two public figures, one liberal and one conservative, who argue passionately but with civility for their beliefs. Last year, the eighth annual Allegheny College Prize for Civility in Public Life was awarded to Congressman Doug Collins (R-Ga.) and Hakeem Jeffries (D-N.Y.) for their collaborative work toward criminal justice reform, which resulted in passage of the bipartisan First Step Act. In addition, The Dr. James H. Mullen, Jr. Student Prize for Civility in Public Life is awarded annually to exemplary student leaders who have demonstrated a strong passion for, and deep understanding of, civility on the Allegheny College campus and in community work.
Known for its campus beauty and rich history, Allegheny was established in 1815, by Timothy Alden. A sycamore tree planted by its founder still remains next to Allegheny’s oldest building, Bentley Hall. Situated on 79 acres, the central campus boasts 40 major buildings and the recreation area around campus adds another 203 acres. Allegheny owns the Bousson Environmental Research Reserve, a couple of miles east of campus, which is 283 acres of woodlands, ponds, streams, wetlands, diverse habitats, and native wildlife. Its main purpose is field studies and research, with limited recreational use.
Top 5 Notable Accolades:
● Number 1 in Undergraduate Research: The Council on Undergraduate Research in January 2016 presented its inaugural award for Undergraduate Research Accomplishment to Allegheny College. The award recognizes Allegheny for its “exemplary programs providing high-quality research experiences to undergraduates.” This recognition requires campuses to have depth and breadth in their undergraduate research initiatives, as well as evidence of sustained innovation. The council noted Allegheny’s well-designed and developmentally appropriate undergraduate research experience. “Allegheny’s holistic and sustained student development approach prepares Allegheny students for both graduate study and post-baccalaureate employment,” according to the council. ● 1 of 40 Colleges That Change Lives: Colleges That Change Lives was researched and written by retired New York Times education editor, journalist, and longtime student advocate Loren Pope. Selections were solely based on his independent judgment and recognized expertise. CTCL, Inc. works with the chosen schools to support the advancement of a student-centered college search process. CTCL hosts well-attended information sessions nationwide in coordination with CTCL school college fairs. ● Extraordinary Outcomes: Allegheny is featured in The Princeton Review’s “The Best Value Colleges: 200 Schools with Exceptional ROI for Your Tuition Investment,” based on academic rigor, affordability, and career outcomes for graduates. 93.4% of the graduating class of 2018 were either employed or in a graduate/ professional program within eight months of graduation. For three years in a row, Allegheny has ranked in the top 20% of all colleges and universities in the nation for salaries for early- and midcareer graduates (according to payscale.com). (Link) ● Best Undergraduate Teaching: In spring 2019, U.S. News & World Report asked top academics to name the schools that they think have faculty with an unusually strong commitment to undergraduate teaching. College presidents, provosts, and admissions deans were asked to nominate up to 15 schools in their Best Colleges ranking category with strength in undergraduate teaching. ● 39 of 214 Best Undergraduate Teaching: Washington Monthly’s rankings are unique in that they recognize not only what colleges do for their students but what colleges are doing for the country. The rankings rate the top colleges based on three broad categories: Social Mobility (recruiting and graduating low-income students), Research (producing cutting-edge scholarship and students seeking a Ph.D.), and Service (encouraging students to give something back to their country). The rankings also factor in an analysis of which schools combine higher than expected graduation rates with affordable prices.
Other Notable Rankings: ● Top 100 in the Nation, Best National Liberal Arts Colleges; and top 30 in the Nation, Most Innovative National Liberal Arts College, U.S. News & World Reports ● Top 5 in the Nation, Top Volunteer-Producing Small Colleges, The Peace Corps ● Top 35 in the Nation, Best National Liberal Arts Colleges, Washington Monthly; Top 56 in the Nation, Liberal Arts Colleges, Wall Street Journal/Times Higher Education. ● Top 4 in the Nation, Top Environmental Science Schools, environmentalscience.org ● Exceptional ROI for Your Tuition Investment, The Princeton Review, Best Value Colleges
Class of 2024 Profile:
Allegheny’s diverse student population hails from 37 states, Washington D.C. and Puerto Rico, as well as 37 countries. 27 percent identify as under-represented minorities and 7 percent are international students. 28 percent are first-generation college students. 54 percent are not Pennsylvania residents. Besides Pennsylvania, the top states represented are: California, Connecticut, Florida, Maryland, New Jersey, New York, Ohio, Texas, and Virginia. With 340 high schools represented, 62 percent of this year’s first year students graduated in the top 25 percent of their high school class while 33 percent graduated in the top 10 percent.
Upon graduation, 60 percent of the graduates enter the workforce, with 95 percent of those graduates employed within the first six months. 30 percent directly go on to graduate school and are accepted at rates twice the national average (80-100%). Allegheny ranks among the top 5 percent of all schools in the country for the percentage of graduates who go on to earn a Ph.D. Allegheny is in the top 4 percent in the sciences and top 2 percent in chemistry. 10 percent earn positions in competitive, compensated service organizations, including Teach for America and the Peace Corps.
A Glimpse of Allegheny’s Rigorous Academic Life:
As a prominent liberal arts institution, Allegheny College continues to focus on a holistic approach to education. All faculty participate in the core curriculum and devise classes within their own disciplines that are designed to challenge the minds of first- and second- year students, teach essential skills, and entice curiosity. Students declare both a major and a minor – from an alternate discipline – during their second academic year. Allegheny offers over 50 ever-evolving academic programs from which to choose majors and minors. Before graduating,
every Allegheny student will experience the challenging task of envisioning, researching, creating, and defending a “Senior Comp.” Students are paired with a faculty mentor to help oversee the project and support students in this transformational accomplishment.
Allegheny is a four-year residential campus, providing a variety of living options to its students, including special interest housing. The College is deeply committed to sustainability in its programs and living environment. Living styles include all-male, all-female, and co-ed residence halls and apartments configured as suites, singles, doubles, triples, and quads. In addition to Living-Learning Communities, special interest houses are available for a wide variety of student interests. Each has a specific mission and focus. In addition to living among peers with similar passions, each group provides programming to educate the campus community.
Allegheny students value their time spent with various campus organizations and activities as highly as their daily life in the classroom. Allegheny offers over 100 student organizations including campus publications, honorary and leadership groups, performing arts groups, religious organizations, service clubs and special interest groups. Allegheny students are involved in the life of our community, from cheering on friends from the muddy sidelines of a women’s rugby game to playfully debating Kierkegaard’s theories with the Philosophy Club over lattes at the student-run coffeehouse, Grounds for Change.
Student life at Allegheny is also about speaking up and making a difference. Animated voices resound all over campus, from the outspoken students at the Center for Political Participation to the Jazz Band’s cool riffs to the annual serenading of sorority members on the Brooks Hall balcony. Students play a vital role in College decision-making, from helping to determine policies that will influence the future for other students to hiring new faculty to programming entertainment on campus. The Gator Activities Programming (GAP) is an all-student board that brings a diverse range of speakers, movies, comedians, bands and more to Allegheny. Studentinspired and student-directed organizations and activities help students develop leadership skills and make a lasting impact on Allegheny’s campus culture.
Civic Engagement helps provide structure and support to the student service movement that matches the real needs of the community to the resources of the student body. Allegheny students serve at over 30 local agencies on a consistent basis completing over 25,000 hours of community service annually. Through service, students demonstrate their civic commitment to issues such as poverty, homelessness, literacy, environmental protection, and domestic violence. Some service programs, such as the Bonner Program, the America Reads Program,
and the Computer Literacy Tutoring Program, offer financial assistance to students. Staff members collaborate with faculty and student service leaders to incorporate service-learning into Allegheny courses through the Service-Learning Challenge and through independent work with faculty.
As a founding member of both the NCAA (Division III) and NCAC, Allegheny is committed to the philosophy that athletics can and should complement academic life rather than compete with it. With a combined 21 sports for men and women, at least one Allegheny team has won an NCAC championship every year since the conference began in 1984.
Allegheny Statement of Community: Allegheny students and employees are committed to creating an inclusive, respectful and safe residential learning community that will actively confront and challenge racism, sexism, heterosexism, religious bigotry, and other forms of harassment and discrimination. We encourage individual growth by promoting a free exchange of ideas in a setting that values diversity, trust and equality. So that the right of all to participate in a shared learning experience is upheld, Allegheny affirms its commitment to the principles of freedom of speech and inquiry, while at the same time fostering responsibility and accountability in the exercise of these freedoms. This statement does not replace existing personnel policies and codes of conduct.
Meadville, PA: Founded in 1788 along the banks of French Creek in Northwestern Pennsylvania, Meadville is the county seat for Crawford County. More than 13,000 people live in Meadville, with a population of 86,000 in the surrounding area. Meadville is an active center for business, industry, education, the arts, recreation, service and tourism. Residents can enjoy outdoor recreation on one of the glacier lakes, wooded nature trails, state parks, wildlife refuge or Meadville Area Recreation Complex. Crawford County also boasts some of the best golfing, fishing, and camping in Northwest Pennsylvania. The arts are very much alive in the area along with history. Crawford County is home to art galleries, museums, sight-seeing railroad lines, and community theatres. Crawford County also offers a very tasty adventure with wineries, brew pubs, and family-owned restaurants.
Meadville is located in the Pennsylvania Great Lakes Region which provides year-round activities. There are plenty of family-oriented events in Crawford County and surrounding areas. Erie, PA is 40 miles north, and Pittsburgh, Cleveland, Youngstown, and Buffalo are within a two-hour drive.
Visit Allegheny’s website, Meadville is Home, for more information.
To Apply: Napier Executive Search is assisting Allegheny College with this search for Vice President for Enrollment Management. For more information, to arrange a confidential conversation, or to nominate someone, please contact Mary Napier ([email protected]) or Robin Reynders ([email protected] ). For priority consideration, send a resume and detailed cover letter indicating your specific interest and qualifications, along with contact information for professional references by January 21 electronically to: [email protected] . References will not be contacted without candidates’ explicit permission. The search will continue until the position is filled; start date is estimated as June 2021.
Allegheny College is an Equal Opportunity Employer, and the Allegheny College Statement of Community represents a strong commitment of students and employees to diversity, inclusion, and equity.
Women, veterans, individuals with disabilities, and members of other underrepresented groups are highly encouraged to apply. Allegheny does not discriminate on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, age, or national origin.