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Chief Marketing Officer

Employer
Connecticut College
Location
06320

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Job Details


Chief Marketing Officer

Applications accepted through: 3/1/21
Pay Type: Exempt (salaried)
Department: President
Reports to: President of Connecticut College
Appointment Type: Continuing Full-Time
Hours Per Week: 37.5
Work Schedule: 52 weeks per year
Benefits Eligible: Full Benefits
Qualifies for relocation reimbursement: Yes

Job Summary:
Connecticut College seeks a dynamic, creative and entrepreneurial marketing professional to serve in a newly created position of Chief Marketing Officer. Situated on a beautiful 750-acre arboretum campus in New London that borders the Thames River and overlooks Long Island Sound, Connecticut College is a vibrant educational community enrolling nearly 1800 students in four-year bachelor degree programs. The new CMO, reporting to the President, will be a compelling spokesperson for the College, its progressive history, and the people and programs that distinguish the campus community today.

The Opportunity:
The position calls for a talented leader who not only understands college admissions, fundraising, and finances, but who also has a zeal for telling stories of educational excellence. The CMO will serve as a key member of the President's cabinet and will work collaboratively with senior leaders to elevate knowledge of the College among not only prospective students and their families but also among a large national and international network of alumni and thought leaders in higher education. The CMO liaises with the Vice President for Communication and with the offices of admission and advancement to create compelling content for print, web, social media, and video in order to improve results in student recruitment, college fundraising, and national rankings. The CMO also works with the President on strategies to further strengthen the College's reputation in the landscape of selective higher education in the United States. The CMO oversees the Multimedia Producer who is responsible for creating time-based audio and video media for a range of audiences.

General Duties & Responsibilities:
As the senior leader responsible for increasing awareness of the College's brand, the Chief Marketing Officer will be expected to
  • understand the marketplace of higher education and the place of Connecticut College within it;
  • work collaboratively with senior leadership and the President to advance short and long-term business goals;
  • develop innovative, data-driven strategies for increasing awareness among national and international audiences;
  • serve as key strategist and partner for the College's team of admission and advancement professionals;
  • architect a marketing plan that maximizes the team's effectiveness as brand managers;
  • assist with creation of content from web to print to video to social to elevate the brand;
  • produce compelling stories and coordinate with appropriate media to generate awareness of the College's excellent people and programs;
  • assist in monitoring and maximizing college rankings.

    In sum, the CMO will be both a thinker and a doer working collaboratively with faculty, staff, and administration to increase knowledge about the excellence and value of a Connecticut College education.

    Qualifications:
    The successful candidate for this position will be an individual with proven experience in marketing and brand communication. The new CMO will have many of the following experiences and capabilities:
  • Capacious understanding of higher education marketplace;
  • Leadership in professional marketing associations;
  • Demonstrated commitment to diversity;
  • Ability to establish relationships among senior administrators, staff, faculty, parents, students, alumni, trustees, media professionals and other external partners;
  • Keen strategic and visionary sense;
  • Proven strength in analytical forecasting, tracking, and reporting of marketing data in support of planning, decision-making, and measuring success;
  • Talent for architecting results-oriented marketing plans
  • Successful record of implementing technology-based strategies for increased audience engagement;
  • Knowledge of a range of institutional ranking systems
  • Exceptional writing ability and interpersonal skills, proven operating performance, and effective mentoring and training competencies;
  • Capacity to tell compelling stories and to articulate the College's mission and distinctiveness to diverse audiences.

    Candidates should have at least 10 years of experience in marketing, preferably in the not-for-profit sector and a record of achievement in positions of increasing scope. Impeccable writing skills are essential along with experience with strategic marketing and business planning. An earned bachelor's degree is required; an advanced degree is preferred.

    Required Documents:
    3 Professional Reference Letters, Cover Letter, Resume

    Applicant Credentialing:
    Thorough applicant credentialing, including criminal records check, will be conducted on the selected candidate.

    As part of the College's commitment to keep our campus community safe, all members living, learning, teaching and working on campus participate in free, weekly, on-campus COVID-19 testing.

    The College:
    Founded in 1911, Connecticut College is a four-year residential college with a history of excellence in the liberal arts and sciences. The College's unique mission of "the liberal arts in action" has encouraged students, from the very beginning, to combine rigorous academics with real-world experience not just to make a living but to make a difference.

    The College's bold new curriculum, Connections, realizes that mission for the 21st century. Connections is a holistic approach to higher education that promotes complex thinking, problem-solving, and off-campus learning to prepare students for next-generation success. Students maximize the impact of their academic major by combining it with interdisciplinary study, world languages, off-campus learning, guaranteed internships and other professional development in a personally meaningful pathway leading beyond college. 93% of the most recent incoming class said that the comprehensive, integrative vision of Connections was the reason they chose to enroll at Conn.

    Students at Connecticut College have the opportunity to enhance their pathways with unique certificate programs in museum studies and in five centers for interdisciplinary scholarship: the Holleran Center for Community Action and Public Policy; the Goodwin-Niering Center for the Environment; the Ammerman Center for Arts and Technology; the Toor Cummings Center for International Studies and the Liberal Arts; and the Center for the Critical Study of Race and Ethnicity. The College supports the most highly endowed Academic Resource Center in the country, enabling excellence for every student. The new Walter Commons for Global Study and Engagement allows students to integrate meaningful international experiences into their pathways. The renovated Hale Center for Career Development enhances the academic program with its own four-year curriculum, offering every student the opportunity to pursue College-funded internships and research experiences before graduation.

    The College supports 180 full-time faculty in 60 academic departments and programs. Excellence in research is evident through the many grants and awards garnered annually by faculty for their scholarship through disciplinary societies and through local, national, and federal foundations, including the National Endowment for the Humanities, the National Science Foundation, the National Institutes of Health, the Social Science Research Council, the Ford Foundation, the Andrew W. Mellon Foundation, the Sloane Foundation and many others. The intimate 9:1 student-to-faculty ratio means students benefit directly from this research, working closely with faculty on research programs and frequently serving as co-authors in faculty publications.

    The community as a whole is bound by a fiercely held value of shared governance, by high academic standards, by a student-run honor code, and by a commitment to environmental stewardship and to full participation, the vision of an environment where all people can thrive, reach their potential and contribute to the flourishing of others. The campus is known for its eclectic mix of artists, scientists, researchers, activists, and scholar-athletes competing in NCAA Division III sports through the elite New England Small College Athletic Conference. The student body is drawn from 45 states and over 70 countries and supported by generous financial aid, with 26% domestic students of color, and 12% international students. The faculty includes 26% faculty of color.

    The College's strategic plan, Building on Strength, seeks to advance the academic program, enrich residential learning, and elevate the experience of all by making the community more equitable and the College more sustainable. Capital projects completed in the last five years include the renovation of the Charles E. Shain Library; the creation of both the Walter Commons for Global Study and Engagement and the Hale Center for Career Development; and the revitalization of the College's historic art deco theater, Palmer Auditorium, into the Nancy Athey '72 and Preston Athey Center for Performance and Research. Major renewals of the campus center and the athletics complex, including the College waterfront, are also planned. A capital campaign has raised over $180 million in the first three years of its silent phase to support the plan's goals.

    Excellent outcomes have been a hallmark of the College from its origins. Today, nearly 100 per cent of Connecticut College alumni report being well situated in life less than a year after graduating. Over half go on to complete advanced degrees. Many make a lasting difference in their communities and on the national stage. A significant number of Connecticut College alumni have been named to Forbes "30 under 30" list, recognizing the world's brightest young entrepreneurs, leaders, and stars. And Connecticut College is consistently ranked among the top producers of Fulbright scholars in the country. For more information about the College, visit http://www.conncoll.edu.

    New London, Connecticut:
    Located on the Northeast Corridor equidistant between Boston and New York, New London is a historic port city of 25,000 residents with a progressive culture and a lively arts community. The Providence Journal recently described the city as a "seaside haven with a funky, hipster vibe." It neighbors many beautiful towns along the Connecticut shoreline, offering access to beaches, farms, and other outdoor activities, as well as to ferries and trains with direct routes to Boston, New York and beyond.


    To apply, visit: https://conncoll.hiretouch.com/job-details?jobID=66289

    As a highly selective residential liberal arts college, Connecticut College is committed to creating a vibrant community enriched by diverse perspectives, talents and experiences. We encourage applications from candidates who share this commitment and will contribute to the diversity of our college community, especially members of historically under-represented groups. AA/EOE





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  • Organization

    CONNECTICUT COLLEGE is a highly selective, private, coeducational liberal arts college located in southern New England overlooking Long Island Sound and the Thames River in the historic seaport of New London. Founded in 1911, the College enrolls 1900 men and women from 42 states and 41 countries. The 750-acre campus is an arboretum, and is supported by a staff and faculty of over 800. The southeastern Connecticut area offers a rare combination of affordable living and natural, unspoiled beauty with convenient access to Providence, Boston and New York City.connecticut_college1.jpg

    Connecticut College is known for putting the liberal arts into action through interdisciplinary studies, international programs, funded internships, student-faculty research and service learning. The College offers more than 1000 courses in 30 academic departments and 7 interdisciplinary programs, 55 traditional majors, plus opportunities for self-designed courses of study. Approximately 55 percent of the student body studies abroad at some point during their four years.

    connecticut_college2.jpg

    Since its founding in 1911, the College has been sustained by a community of individuals working in a wide variety of academic and non-academic positions to fulfill its mission. Each person's contributions are vital to preserve an environment that supports teaching, encourages learning, and brings a sense of accomplishment to employees and students alike. Our success as a College depends directly on what our employees do. As members of this unique community we take pride in providing excellent service to students, visitors and each other.

    CONNECTICUT COLLEGE is actively engaged in diversifying its staff and faculty. CONNECTICUT COLLEGE is an Affirmative Action/Equal Opportunity Employer.

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