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Executive Director of Enrollment Marketing

Employer
University of the Pacific
Location
Stockton

Job Details



Executive Director of Enrollment Marketing

Primary Purpose:
The executive director for enrollment marketing will work closely with the vice president for enrollment management and many of the schools and colleges to develop, lead and direct a talented team of marketing professionals. The executive director will supervise the daily workflow of the enrollment marketing team and evaluate results of marketing campaigns, strategies and tactics to ensure marketing objectives are met.

The executive director for enrollment marketing is an active member of the Office of Enrollment Management's leadership team and expected to be the primary contributor of digital and higher education marketing expertise and application. The executive director will be active in professional organizations affiliated with higher education and recruitment marketing, representing the University of the Pacific and the Office of Enrollment Management at the regional, state, and national level.


Essential Functions:
1. Assists in the development of the University’s strategic enrollment management plan, focusing on the implementation of multi-channel marketing plans at the program, school/college, and university level for new undergraduate and graduate students.

2. Lead agencies and internal teams to execute integrated marketing plans created for the University of the Pacific brand.

3. Lead the development of tactical creative briefs based on strategic enrollment marketing direction, working with agencies and outside resources when needed to ensure understanding and alignment with overall direction. Ensure creative product reflects and communicates this direction.

4. Lead in the development and coordination of breakthrough, integrated enrollment marketing strategies across advertising disciplines and deliver excellent executions with colleagues across the University. Supervise digital (web, video, virtual), social, print and other creative development for all brand/awareness and college/school-level programs.

5. Work with various internal functional departments including Institutional Research, Technology, Business and Finance, Academic Affairs, Student Life, Development and Alumni Relations, and the Office of Compliance and Ethics.

6. Maintain accurate spending forecasts and update as needed; manage all activity for enrollment marketing/creative budget.

7. Direct and report on effective use of project management and monthly creative services time/utilization.

8. Lead and commission research surrounding college-bound students and their families, along with competitive institutions, to secure information that can be utilized to enhance and evolve the University, garner insights about prospective students, and creative product.

9. Manage brand and advertising guidelines to ensure all vendors and internal audiences follow them and update as necessary.

10. Develop brand and enrollment marketing KPIs with the vice president for enrollment management and other key stakeholders—Creative scorecards, reports, and other tracking tools to track and analyze results of marketing campaigns and programs. Share results and recommendations to ensure goals are met.

11. Manage an enrollment marketing team of staff members that are responsible for audience strategy, content strategy, and project management, including tracking outcomes and effectiveness.


Minimum Qualifications:
• Seven plus (7+) years of progressive marketing experience, preferably in a higher education setting.
• Five plus (5+) years of supervisory experience.


Preferred Qualifications:
• Must be a strong communicator—write and create presentations, and influence people both inside and outside of the Office of Enrollment Management to drive quality execution of marketing plans.
• A proven record of success in developing and implementing enrollment marketing plans.
• Direct experience managing and overseeing creative production including digital, social and print assets on a local, national and international level.
• Experience with CRM (Slate or similar) experience, ideally with knowledge of implementing drip campaigns.
• Ability to translate information from multiple sources regarding student needs and objectives into academic programs.
• Proficient in Microsoft Office products and other software to optimize job responsibilities.
• Be an analytical thinker—ability to analyze and present data and findings clearly, concisely and accurately, and be able to draw meaningful conclusions and indicated actions.
• Ability to work cross-functionally with a working knowledge of best-practices of enrollment marketing, especially digital and social.


Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment/Work Week/Travel:
Work performed during standard business hours.


Hiring Range: Commensurate with experience, exempt

Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.


To apply, visit https://pacific.peopleadmin.com/postings/18174

University of the Pacific is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.





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Organization

Since its founding in 1851 as California’s first chartered university, University of the Pacific has been transforming the lives of students, enhancing the vitality of its surrounding communities and bringing a pioneering spirit to how we educate and serve.

Pacific is recognized for high-quality academic programs, dedicated faculty mentors and excellent professional preparation built on a strong liberal arts foundation. The university is consistently ranked among the top national universities by U.S. News and World Report and Princeton Review.

University of the Pacific is a dynamic three-city university with campuses in Stockton, Sacramento and San Francisco. With a presence in these three very different and uniquely California cities, Pacific enjoys a truly distinctive footprint in California and the West.

Sacramento

Pacific’s beautiful, tree-lined campus in Sacramento provides a focused learning environment with ties to the power and influence of one of the nation’s most influential capital cities. Complementing the legal studies offered at the McGeorge School of Law, new academic offerings are helping address critical issues at the intersection of law, policy, business and health.

San Francisco

Pacific’s high-tech San Francisco campus is strategically situated the heart of one of the world’s most exciting cities. It is home to one of the premier dental schools in the nation, the Arthur A. Dugoni School of Dentistry, as well as high-quality programs in health, technology, and arts and culture.

Stockton

Pacific’s Stockton campus in the heart of the California Delta country is renowned for its idyllic beauty, breadth of outstanding academic programs, vibrant and supportive campus life, and close, dedicated teaching relationships with students. Serving more than 5,000 students, the campus is home to the liberal arts College of the Pacific, a conservatory of music, and schools of business, education, engineering, international studies, and pharmacy and health sciences.

Beyond Our Gates

Pacific students, faculty, and staff are passionate about enriching their communities and serving those in need. Under faculty guidance, students provide dental care and health services and information to the underserved, legal clinics for those in need, and literacy and educational enrichment programs for local schoolchildren. Students, faculty and staff contribute tens of thousands of hours of volunteer service each year. The Center for Professional and Continuing Education offers degree completion, continuing education, workforce training and lifelong learning programs. Pacific centers and institutes work toward solutions to local and regional issues through community partnerships, education and research.

The Pacific Tigers compete in NCAA Division I athletics primarily as a member of the West Coast Conference. Fielding seven men’s teams and eleven women’s teams, the Pacific Tigers continue to add individual and team successes to an already outstanding performance record, including more than 30 conference championships and more than 60 NCAA tournament appearances.

Pacific offers more than 80 programs of study leading to undergraduate, graduate and professional degrees, as well as accelerated programs in business, education, law, engineering and the health sciences. Total enrollment at all three campuses is more than 6,000 students.

With a focus on teaching, close faculty-student interaction, academic excellence and real-world learning, Pacific prepares individuals for lifelong personal and professional success.

Learn more at Pacific.edu.

Diversity Profile

The University of the Pacific community - including students, faculty, staff, administrators, and alumni - believes that diversity and inclusion are essential to the fulfillment of our institutional mission. We value inclusiveness in learning, curricular and co-curricular programming, campus climate, recruitment, admissions, hiring and retention. We remain deeply committed to promoting and maintaining a civil community that facilitates opportunities for shared understanding and expression of individual and collective truths. Moreover, we resolve to maintain a community that is respectful of all persons despite differences in age, citizenship, disability, ethnicity, gender identity or expression, geographic origin, language, marital status, nationality, philosophical beliefs, race, religion, sexual orientation, or socioeconomic status.

The University of the Pacific community - including students, faculty, staff, administrators, and alumni - believes that diversity and inclusion are essential to the fulfillment of our institutional mission. We value inclusiveness in learning, curricular and co-curricular programming, campus climate, recruitment, admissions, hiring and retention.

We remain deeply committed to promoting and maintaining a civil community that facilitates opportunities for shared understanding and expression of individual and collective truths. Moreover, we resolve to maintain a community that is respectful of all persons despite differences in age, citizenship, disability, ethnicity, gender identity or expression, geographic origin, language, marital status, nationality, philosophical beliefs, race, religion, sexual orientation, or socioeconomic status.

We are committed to all members of the Pacific community becoming competent and ethical citizen leaders able to interact effectively and ethically in an increasingly multicultural society and global economy. This transformative process is accomplished through our distinctive integration of liberal arts and professional education promoting innovation, open discourse and dialogue, leadership development, experiential learning and self-reflection.

Pacific Diversity Programs

University Pipeline Programs

Multicultural Affairs

Multicultural Affairs is dedicated to the creation and sustainability of a culturally inclusive community across and within the boundaries of culture, sexual orientation, gender, and other social identities. In service to and in partnership with students, faculty, staff, alumni, and other friends, Multicultural Affairs offers programs, services, and sponsorships such as cultural heritage month observances, diversity leadership retreats, and intercultural trainings that meet the educational and cultural needs of all members of the Pacific community.

Company info
Website
Telephone
209.946.2011
Location
3601 Pacific Avenue
Stockton
CA
95211
US

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