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Assistant Director of Admissions Marketing, Degree Programs

Employer
University of Virginia
Location
Charlottesville, VA

Job Details

Job location: Charlottesville, VA


Employment Type: Full-time
Posted data: 2020-12-09
Req: R0020215

The University of Virginia Darden School of Business is a purpose-driven, top-ranked global business school, with the mission to improve the world by inspiring responsible leaders through unparalleled transformational learning experiences. The Darden School seeks an Assistant Director of Admissions Marketing, Degree Programs to build, track, analyze and report key touchpoints and phases within the prospect and applicant journeys for each of Darden’s degree programs. This includes: continuous analysis of the customer journey, event management and yield communications, managing communication flows and cross-functional alignment and coordination. The role will also craft and assemble a variety of communications to key audiences, from prospective applicants to admitted students. A high level of experience with the Slate CRM in higher education enrollment marketing is preferred. The role will expand and promote a culture of process-oriented, data-driven decision making aligned with the digital marketing and admissions teams. We are seeking a strategic, proactive and data-minded individual with demonstrated competencies across a spectrum of marketing efforts and integrated channels.

The Admissions Marketing team is a unit comprised of members from the Communication and Marketing department who are embedded with the Admissions team. The team’s primary function is to support marketing efforts that drive prospects to engage with Darden, convert high quality applicants across the School’s degree programs and retain admitted students until communication is transitioned to the Office of Student Affairs.

The University of Virginia Darden School of Business is a global leader in business education. Based in idyllic Charlottesville, Virginia and the Washington, D.C. area, the Darden School offers a portfolio of degree, non-degree and Executive Education Lifelong Learning programs. Degree programs include the flagship residential, full-time MBA program, Executive MBA formats and MS in Business Analytics.

Specific duties and responsibilities:

Prospect and Applicant Journey Data and Analysis

  • Help design, deliver and measure the customer journey, including: persona development, audience segmentation, marketing automation, lead scoring and tailored, nurturing communications

  • Gather, analyze and interpret key interactions and engagement metrics in prospect and applicant journeys of the Darden degree programs

  • Report on the overall effectiveness of campaigns and events through KPIs and dashboards, to quantify and optimize impact

  • Report on and provide high-value, actionable recommendations about key segment behaviors based on lead source and demographics critical to building Darden’s admitted student classes

  • Work to fully leverage Technolutions Slate (CRM) for internal efficiencies and to implement full-funnel reporting and attribution to gain insights through data analysis

Events Management and Yield Communication

  • Maintain the schedule of events (in person and virtual) and communications for prospective students, applicants and admitted students, working with the Admissions team to fill attendance and promote best practices

  • Occasionally participate in events (in-person and virtual) alongside the Admissions team

  • Support communication flows, coordination and execution of regional admitted student events with a member of the Admissions committee

  • Determine the ROI of flagship admissions on-Grounds events and off-Grounds recruitment activities based on data captured

Manage Communication Flows

  • Assist with engagement strategies and communications on the website, email workflows and internal student portals for Darden’s degree programs

  • Maintain monthly newsletters to degree program audiences, continuously update and maintain Admitted Student Portals and support as they relate to yield communications

Cross-functional Alignment and Coordination

  • Collaborate and coordinate with multiple staff peers, often specialists in the function, within Communication and Marketing and Admissions

      Professional Experience:

      • Bachelor’s degree required (degree in marketing, data analytics or a related field preferred)

      • At least 3 years of experience in a CRM-based function required (Slate experience highly preferred)

      • Strong written and speaking communication skills

      • HTML, CSS, java, SQL, liquid markup

      • Knowledge of data visualization platforms (PowerBI preferred)

      • Experience in audience segmentation and persona creation

      • Strong analytical skills

      • Strong organizational ability

      • Ability to work independently and as part of a high-performing team with excellent initiative and judgement

      • Ability to think with an entrepreneurial mindset

      • Ability to prioritize shifting projects in a fast-paced environment

      Competitive salary based on experience.

      This position will remain open until filled. This is an Exempt level, benefited position. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Ashley Cochran, Senior Recruiter at alc6dk@virginia.edu.


      How to Apply:
      Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.
      Process for External Applicants: Please apply through Workday, and search for R0020215. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).
      Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs,” and search for R0020215.Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

      The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

      Organization

      In 1819, the University of Virginia established a new model for intellectual exchange and cross-disciplinary collaboration in higher education. Two hundred years later, as a major research institution, we continue to challenge conventions, lead with ingenuity and advance knowledge for the common good.

      What began as an innovative idea has become one of the nation’s leading public research universities, with over 21,000 undergraduate, graduate and professional students. UVA also has over 3,000 full-time faculty offering more than 400 degrees.

      Each of the University’s eleven schools has its own distinctive mission, working together to garner consistently high rankings—including #2 Best Value Public College (Princeton Review, 2016), #3 Public University in the Nation (U.S. News & World Report, 2016), and #3 Best Value Among Public Colleges (Kiplinger’s, 2016).  

      As we invest in and strengthen our research capabilities, UVA seeks new faculty ready to uncover new insights, rewrite old rules and collaborate on intellectual discoveries.

      RESEARCH COLLABORATIONS THAT CROSS DISCIPLINES

      As an R1 institution, the University’s research centers, consortia and laboratories are on the leading edge of discovery and technology, offering collaborative spaces for students and faculty to solve global problems.

      Our professors are recognized members of major national scholarly and professional organizations, including the National Academy of Sciences and the American Academy of Arts and Sciences. Our faculty’s engagement in interdisciplinary research is being facilitated by new research institutes specializing in everything from big data to brain functioning, and by cluster hires across schools.

      NATIONALLY RANKED HEALTH SYSTEM

      UVA is also home to a nationally renowned academic medical center and the UVA Health System, which serves a three-part mission to treat patients, conduct translational research and train medical practitioners in a wide variety of disciplines.

      Established as the nation’s 10th medical school in 1825, the institution has since grown to include a 612-bed hospital and a Level I trauma center, nationally recognized cancer and heart centers, a Children’s Hospital, and primary and specialty clinics throughout Central Virginia.

      The UVA Medical Center is consistently ranked among the nation’s best hospitals by the U.S. News & World Report magazine and has been named among the top 25 percent in seven specialties.

      INSPIRING STUDENTS, INSPIRED TEACHING

      The vast majority of UVA students come from the top 10% of their high school class, as well as from all 50 states, over 142 countries and a variety of socioeconomic backgrounds. Despite their diversity, all UVA students share a love of learning and a drive to achieve.

      One of the reasons students choose Virginia is our unique residential culture. At UVA, the community of students, faculty and staff personifies the Jeffersonian idea that living and learning are connected. The Academical Village was constructed to support a unique residential experience, with faculty living in the Pavilions, students occupying Lawn rooms and the world-famous Rotunda at its heart. The University’s residential culture continues to support this experience today—strengthened by students, faculty and staff rich in backgrounds, ideas and perspectives. Our unique culture is also paying dividends in innovation:  UVA’s faculty have generated more than 130 patents since 2010.

      Perhaps most importantly, faculty come to UVA knowing that instruction is as important as research, and they pride themselves on their many teaching awards.  Our best professors look for ways to encourage, mentor and develop tomorrow’s leaders inside and outside the classroom.

      LIFE IN CHARLOTTESVILLE

      Living in Charlottesville you’ll find sophisticated restaurants, world-renowned wineries and breweries, cosmopolitan arts and music, friendly urban and suburban neighborhoods and a Piedmont landscape that has lured adventurous souls for centuries.  No wonder the U.S. National Bureau of Economic Research named Charlottesville the “happiest city in America” in 2014.

      In addition to UVA and its health system, several major employers have facilities in Charlottesville, including State Farm, Northrop Grumman, the U.S. Department of Defense, GE and others.  Charlottesville is also becoming a center for innovative start-up businesses.  The University also actively helps spouses and partners of faculty members build their networks and pursue employment opportunities with a wide variety of area employers. 

      The University of Virginia is an equal opportunity and affirmative action employer. Women, minorities, veterans, and persons with disabilities are encouraged to apply. In accordance with the Americans with Disabilities Act Amendments Act of 2008 (ADAAA) and the Rehabilitation Act of 1973, qualified individuals with disabilities are protected from discrimination and may be entitled to reasonable accommodations to assist in their pursuit of employment at the University. This includes assistance in completing the online job application as well as reasonable accommodations during the interview process. Please contact the UHR Service Center: 434.982.0123 orAskHR@virginia.edu to request assistance.

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