Assistant Director of Admissions Marketing, Degree Programs

Job description

Job location: Charlottesville, VA

Employment Type: Full-time
Posted data: 2020-12-09
Req: R0020215

The University of Virginia Darden School of Business is a purpose-driven, top-ranked global business school, with the mission to improve the world by inspiring responsible leaders through unparalleled transformational learning experiences. The Darden School seeks an Assistant Director of Admissions Marketing, Degree Programs to build, track, analyze and report key touchpoints and phases within the prospect and applicant journeys for each of Darden’s degree programs. This includes: continuous analysis of the customer journey, event management and yield communications, managing communication flows and cross-functional alignment and coordination. The role will also craft and assemble a variety of communications to key audiences, from prospective applicants to admitted students. A high level of experience with the Slate CRM in higher education enrollment marketing is preferred. The role will expand and promote a culture of process-oriented, data-driven decision making aligned with the digital marketing and admissions teams. We are seeking a strategic, proactive and data-minded individual with demonstrated competencies across a spectrum of marketing efforts and integrated channels.

The Admissions Marketing team is a unit comprised of members from the Communication and Marketing department who are embedded with the Admissions team. The team’s primary function is to support marketing efforts that drive prospects to engage with Darden, convert high quality applicants across the School’s degree programs and retain admitted students until communication is transitioned to the Office of Student Affairs.

The University of Virginia Darden School of Business is a global leader in business education. Based in idyllic Charlottesville, Virginia and the Washington, D.C. area, the Darden School offers a portfolio of degree, non-degree and Executive Education Lifelong Learning programs. Degree programs include the flagship residential, full-time MBA program, Executive MBA formats and MS in Business Analytics.

Specific duties and responsibilities:

Prospect and Applicant Journey Data and Analysis

  • Help design, deliver and measure the customer journey, including: persona development, audience segmentation, marketing automation, lead scoring and tailored, nurturing communications

  • Gather, analyze and interpret key interactions and engagement metrics in prospect and applicant journeys of the Darden degree programs

  • Report on the overall effectiveness of campaigns and events through KPIs and dashboards, to quantify and optimize impact

  • Report on and provide high-value, actionable recommendations about key segment behaviors based on lead source and demographics critical to building Darden’s admitted student classes

  • Work to fully leverage Technolutions Slate (CRM) for internal efficiencies and to implement full-funnel reporting and attribution to gain insights through data analysis

Events Management and Yield Communication

  • Maintain the schedule of events (in person and virtual) and communications for prospective students, applicants and admitted students, working with the Admissions team to fill attendance and promote best practices

  • Occasionally participate in events (in-person and virtual) alongside the Admissions team

  • Support communication flows, coordination and execution of regional admitted student events with a member of the Admissions committee

  • Determine the ROI of flagship admissions on-Grounds events and off-Grounds recruitment activities based on data captured

Manage Communication Flows

  • Assist with engagement strategies and communications on the website, email workflows and internal student portals for Darden’s degree programs

  • Maintain monthly newsletters to degree program audiences, continuously update and maintain Admitted Student Portals and support as they relate to yield communications

Cross-functional Alignment and Coordination

  • Collaborate and coordinate with multiple staff peers, often specialists in the function, within Communication and Marketing and Admissions

      Professional Experience:

      • Bachelor’s degree required (degree in marketing, data analytics or a related field preferred)

      • At least 3 years of experience in a CRM-based function required (Slate experience highly preferred)

      • Strong written and speaking communication skills

      • HTML, CSS, java, SQL, liquid markup

      • Knowledge of data visualization platforms (PowerBI preferred)

      • Experience in audience segmentation and persona creation

      • Strong analytical skills

      • Strong organizational ability

      • Ability to work independently and as part of a high-performing team with excellent initiative and judgement

      • Ability to think with an entrepreneurial mindset

      • Ability to prioritize shifting projects in a fast-paced environment

      Competitive salary based on experience.

      This position will remain open until filled. This is an Exempt level, benefited position. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Ashley Cochran, Senior Recruiter at

      How to Apply:
      Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.
      Process for External Applicants: Please apply through Workday, and search for R0020215. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).
      Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs,” and search for R0020215.Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

      The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.




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      Job No:
      Posted: 12/11/2020
      Application Due: 2/13/2021
      Work Type: Full Time