Marketing & Communications Officer

Date Posted: 11/24/2020
Req ID: 1571
Faculty/Division: VP - Research
Department: University of Toronto Entrepreneurship
Campus: St. George (Downtown Toronto)

Description:

About us:

The Vice-President, Research & Innovation (VPRI) portfolio supports the University of Toronto as a
top public research university in the world. Our mission is to create the most supportive
environment possible so that our researchers, innovators and learners can do what they do best —
advance understanding and apply new knowledge. Our work supports, fosters and promotes the
research and innovation culture and activities of our faculty, staff and students, along with our
partner hospitals, funding sponsors, and partners in the public and private sector.

VPRI provides a full range of services including guidance to faculty, staff and students on funding
opportunities, research agreement negotiation, oversight and accountability services including
research accounting, environmental health and safety, innovation and entrepreneurship,
partnerships, policies and procedures, and institutional awards and honours.

Your opportunity:

University of Toronto Entrepreneurship (UTE) and the U of T community have created more than 500 companies, securing more than $1.5 billion in investment over the past decade. UTE supports and champions the activities of 10+ campus-linked accelerators and entrepreneurial initiatives across the tri-campus and manages the ONRamp – 16,000 square feet of co-working and event space in the Banting Institute.

Your responsibilities will include:

• Developing and implementing content marketing plans that support strategic objectives
• Overseeing the production of promotional and marketing materials
• Writing and editing targeted communications to support strategic initiatives
• Generating original concepts and writing copy
• Producing promotional and outreach materials
• Developing and implementing community engagement strategies and plans
• Developing and maintaining guidelines and procedures for web and digital media standards, content and use; and overseeing website enhancement activities
• Assigning and checking the work of work-study students

Qualifications:

Essential Qualifications:

• Bachelor's Degree in Marketing, Journalism or Communications (or relevant field); or equivalent combination of education and experience.
• Minimum five (5) years of relevant experience in marketing or communications including experience creating, developing and executing social media and digital strategies.
• Experience developing creative social media plans and strategies that inspire community expansion and engagement.
• Demonstrated success in building and sustaining readership, community, and loyalty across digital channels.
• Demonstrated ability to work across units and departments.
• Demonstrated experience with project planning and management, design, development and production coordinating the production of online, social and print marketing materials
• Experience creating, updating and managing web content on Wordpress and/or related content management systems.
• Extensive hands-on experience using analytics / scheduling tools such as HootSuite, Google Analytics
• Extensive hands-on experience creating / managing content and growing communities on platforms, including LinkedIn, Facebook, Twitter, Instagram, MailChimp and Medium with the goal of increasing engagement and brand affiliation
• Strong writing skills with demonstrated experience drafting articles, blogs and social media posts
• Ability to articulate, in non-technical language, digital metrics, specifically from social media platforms and social listening tools.
• Critical thinking, analytical and research skills for identifying and assessing digital marketing solutions to make recommendations that are aligned to the overall plans and strategies.
• Creative and innovative thinker, able to leverage the power of technology to communicate a variety of messages to internal and external audiences, especially in an educational and entrepreneurial environment.
• Advanced design software skills (e.g. Adobe, InDesign, PhotoShop, Illustrator).

Assets (Nonessential):

• Previous experience collaborating on new website builds is an asset
• Demonstrated knowledge of and passion for the innovation and start-up ecosystem
• Familiarity with key business, education, innovation and tech journalists an asset
• Experience with writing content for media pitches

To be successful in this role you will be:

• Achievement oriented
• Entrepreneurial
• Motivated self-learner
• Self-directed
• Team player

Closing Date: 12/04/2020, 11:59PM EDT
Employee Group: USW
Appointment Type: Budget - Term
Schedule: Full-Time

THIS IS A ONE (1) YEAR TERM POSITION
Pay Scale Group & Hiring Zone:
USW Pay Band 14 -- $78,618 with an annual step progression to a maximum of $100,542. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial
Recruiter: Yarlesha Anantharajah

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All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement
The University of Toronto is strongly committed to diversity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ persons, and others who may contribute to the further diversification of ideas.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP.

Accessibility Statement
The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact uoft.careers@utoronto.ca.
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

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