Director of Marketing, Communications and Public Relations, School of Law

Job description

Job location: Winston Salem, NC

Employment Type: Full-time
Posted data: 2020-11-18
Req: R0002888
Please note:
  • Additional documentation must be added at the bottom of the third screen under the "My Experience."
  • Internal candidates must apply via the internal career portal. Do not proceed with your application from this website.
  • DO NOT complete the application without the required attachments as you will be unable to edit your application.
** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.

Job Description Summary

This position is responsible for successfully promoting the identity of Wake Forest Law School as a leader in legal education with a dynamic and collegial environment and progressive vision. The incumbent will manage local, national, and global communication strategies for the Law School and Dean. He/she will promote a consistent brand and message across multiple law school programs, as well as manage and maintain an editorial calendar that will maintain a steady stream of stories about the law school, faculty scholarship, student and alumni profiles, and events that will be of interest to various constituencies, including prospective and current students, faculty and staff, alumni, board members, employers, and media. Additionally, this position will include the production and distribution of media materials that target the strategic objectives that enhance and protect the Law School’s reputation. The job encompasses oversight of every aspect of communications and public relations, including but not limited to communications from the Dean, content creation for the primary pages of the law school’s website, social media, media relations and public relations management.

Job Description

Communications Strategy

  • Develop and implement communications plans that advance the Law School’s short and long-term plans, strategies, and business objectives.
  • Enhance the Law School’s reputation on a local, national, and global stage.
  • Translate broader brand visions into highly effective and efficient communications strategies.
  • Craft big picture strategies and lead school-wide communications and public relations campaigns.
  • Develop and maintain an editorial calendar to keep relevant and compelling content on the Law School’s website fresh and timely.
  • Advise and support the law school Dean in interactions with the media and general public, serving as a co-strategist and content manager on messaging; this includes, but is not limited to, composing official letters and email messages and creating presentations.
  • Play a leadership role in risk and crisis management, including establishing crisis communications in coordination with the University.
  • Analyze, forecast, and control expenditures for communications to meet budgetary requirements and customer expectations.
  • Continually evaluate the effectiveness of existing and proposed communications strategies and vehicles; establish defined goals, objectives and metrics for all communications activities and monitor progress.

Media and Public Relations

  • Serves as the law school’s primary point of contact with local, regional, and national media outlets. Collaborates with the University’s Office of Communications and External Relations to promote law school community achievements, events, and programs.
  • Champion innovation and change while advancing a data-driven, insight led, digital culture of continuous optimization and growth throughout the program and across departments.
  • Develop and maintain relations with media outlets and journalists to promote the School of Law Dean, faculty, programs, and brand story.
  • Monitor media outlets for national stories on issues that School of Law faculty could serve as subject matter experts, proactively pitch faculty research and expertise, partner with faculty and the Dean on op-ed and essays for placement in media outlets.
  • Advise and support Law School Dean with interactions with the media and general public, serving as a content manager on messaging; this includes, but is not limited to, composing official letters and email messages, and creating presentations.
  • Use cutting edge digital and social media marketing and communication techniques to engage new and current audiences.

School-wide Communications

  • Execute programmatic communications initiatives that resonate with relevant audiences and establish the Law School as a leader of legal education.
  • Understand dynamic programming needs and develop communications and recruitment plans.
  • Help to bring new learning experiences to different populations by leveraging our legal experience and broader internal learnings.
  • Initiate collaboration with colleagues to exchange and share knowledge, best practices, and opportunities for marketing improvement.
  • Collaborate with the Dean and communications team to produce the Wake Forest Jurist annual magazine,
  • Plan and execute content strategies for monthly Legal Briefs, quarterly Academy newsletter, quarterly NC Bar briefs, and quarterly Provost’s newsletter.
  • Clearly communicate initiatives to attract talented students from diverse pools. This includes, but is not limited to, assistance with marketing e-mails, print pieces, program booklets, postcards, handouts, web presence and digital/social media campaigns.
  • Maintain a pulse on competitor activity and industry trends and standards.


  • May perform additional or other work as assigned.


This position is part of a communications team that reports to the Executive Director of Marketing and works very closely with the Dean of the Law School.

Required Qualifications

  • A bachelor’s degree and six to eight years of related experience in communications, public relations/media relations, and editorial. Demonstrated ability to plan and execute a comprehensive communications strategy and ability to clearly communicate complex legal topics to a range of stakeholders. Experience with search engine optimization and digital campaigns. Superior writing, editing, presentation and organizational skills with a strong and consistent voice. Strong collaboration, persuasion, and consensus-building skills, especially writing content that is compelling and possesses a strong sense of narrative. Ability to prioritize multiple tasks in a dynamic environment. Experience in collaboration with other departments to strategize, create and execute content marketing campaigns or recruitment plans.
  • Proficiency with latest media and digital tracking tools, including Muck Rack and Google analytics, along with Adobe Spark, Canva, WordPress, Microsoft Office, project management software, and social media scheduling tools. Experience utilizing latest digital media platforms, including Medium is desired.

Preferred Qualifications

Preferred master’s degree in communications, public relations, or related degree. Previous experience in higher education or private institution.

Additional Job Description

Time Type Requirement

Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.




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Job No:
Posted: 11/20/2020
Application Due: 5/20/2021
Work Type: Full Time