Director of Gameday Graphics, Go Heels Productions

Job description

Position Type:

Permanent Staff (SHRA)

Is this an internal only recruitment?:


Position Title:

Public Comm Specialist - Journey

Working Title:

Director of Gameday Graphics, Go Heels Productions

Position Number:


Vacancy ID:


Budgeted Hiring Range:

$40,000 - $58,000

Pay Band Information:

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Salary Grade Equivalent:


Full-time/Part-time Permanent/Time-Limited:

Full-Time Permanent

Hours per week:


Work Schedule:

Monday – Friday 8:00 – 5:00PM and requires the ability to work many long hours, especially during the academic year.

Department Name and Number:

Ath GOHEELS Productions-270400

Date First Posted:


Closing Date:


Position Location:

Chapel Hill, NC

Position Posting Category:


Department Description:

The Department of Athletics exists to provide educational and athletic opportunities to young men and women and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty administration, in addition, students in a common and shared experience. The purpose of Athletics is to provide an environment for student-athletes to learn, advance and excel both academically and athletically. This unit is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide and national recognition. It is an extremely important recruiting tool, not just for student-athletes, but also for students from all lifestyles. Through its athletic programs and its facilities, the University seeks to unite alumni, faculty, administration, and students in a common and shared experience.
Go Heels Productions is a unit within the Department of Athletics. Go Heels Productions is responsible for producing video, graphic and animated content in three major areas. First, the unit produces more than 200 live broadcasts annually for distribution to more than 80 million households in the United States via the ACC Network, ESPN and other Atlantic Coast Conference broadcast partners. Second, the unit is responsible for producing in-venue entertainment during more than 150 athletic events in campus venues. Lastly, the unit is responsible for producing hundreds of on-demand video generating millions of video views worldwide on the official athletic site as well as social media channels. In addition to providing students, parents and fans up to the minute coverage of Tar Heel Athletics, Go Heels Productions in responsible for fulfilling sponsorship and broadcast requirements for the University which will generate more than $20 million in annual revenue for Athletics. The unit generates enough production revenue to cover nearly 50% of its operating budget.

Equal Opportunity Employer:

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

Position Description:

The Director of Gameday Graphics will work within the Gameday Productions group. This group’s purpose is to develop and execute the production of in-venue entertainment at University of North Carolina Athletic competitions. In addition to managing the creative elements of the in-venue game presentation for assigned varsity sports, this person will serve as co-producer during events. Responsible for developing strategies to engage and entertain fans, to tell the story of Carolina’s student-athletes, coaches and sport programs, and work with the sponsorship sales team to integrate sponsorship elements into the in-venue presentation. This includes the creation and programming of content for LED and video displays, still and animated content creation and video content. Position is assigned the responsibility of developing and executing productions and elements that will have multimillion dollar impact to the Athletic Department through sponsorship revenue and ticket sales. This person in this position will manage the execution of these elements by directing full-time, part-time and freelance personnel during game presentation. This person will possess strong design, creative, leadership and communication skills to develop and implement strategies.

Minimum Education and Experience Requirements:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Essential Skills, Knowledge and Abilities:

The Director of Gameday Graphics will be responsible for design, development and execution of content for all LED displays in UNC Athletics venues. Position requires a professional level understanding of operation of Ross Xpression graphics systems. This should include scene design, scripting, building dashboards, logic, 3D graphics and text, animation, data integration and other skills. Additionally, candidates should have experience using Xpression Tessera system for large scale displays. Also, advanced level knowledge of editing and creative programs such as Adobe Premiere, Adobe Photoshop, Adobe AfterEffects and other applicable Adobe Creative Suite platforms are required.
Video and Audio Knowledge: Must have knowledge of professional video production. The position will require knowledge of mixing and editing video and audio for broadcast output.
Live event production: Understanding of roles, equipment, and techniques needed to execute a multicamera live production. Working knowledge of production switchers, professional-level replay systems, data integration and other components needed to execute gameday productions.
Supervisory Skills: The ability to supervise part time and student assistants. This position will need to train and supervise operators for events.
Creativity: Creativity is crucial for the building of all projects. Products need to be motivating, invigorating and aspirational for viewers. The ability to create elements that are original and special is essential. Position requires the ability to work many long hours, especially during the academic year.

Preferred Qualifications:

-Expert in programming of Ross Xpression graphics systems including Ross Tessera, scripting, animation, playback, 3D modeling, and integration of Datalinq sources.
-A creative powerhouse who loves to inform and entertain.
-Strong sports knowledge – rules, regulations, timing and customs.

Position/Schedule Requirements:

Evening work occasionally, Night work occasionally, Valid NC Driver’s License, Weekend work occasionally

Stimulus/ARRA Funded:





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Job No:
Posted: 11/18/2020
Application Due: 2/16/2021
Work Type: