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Part-Time Instructor: Corporate Course for Integrated Marketing

Employer
University of California-Irvine
Location
Irvine, CA
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Job Details

Part-Time Instructor: Corporate Course for Integrated Marketing Application Window

Open date: November 11th, 2020

Last review date: Thursday, Nov 26, 2020 at 11:59pm (Pacific Time)
Applications received after this date will be reviewed by the search committee if the position has not yet been filled.

Final date: Thursday, Nov 11, 2021 at 11:59pm (Pacific Time)
Applications will continue to be accepted until this date, but those received after the review date will only be considered if the position has not yet been filled.

Position description

The Division of Continuing Education (DCE) is a self-supporting unit within the University of California. Funding is generated through fees collected from a diverse, complex, and ever-changing student population. Part-time instructor positions are on a course by course contracted basis. This is NOT a faculty position.

Remote virtual teaching positions are now available for Corporate Education & Global Partnerships integrated marketing courses. The Corporate Course Instructor for Integrated Marketing will develop and deliver professional development experiences and educational courses and workshops to Corporate Education & Global Partnerships clients. They will design interactive and motivational virtual learning activities that fully engage students, reinforce student learning and provide opportunity to develop transferrable skills for the workplace. They will work collaboratively with the Program Director on updating and approving syllabi, as well as go through a variety of administrative academic procedures. We constantly update and tailor our curriculum to bring students the background, expertise, and business practices they need to remain competitive and advance in their careers. Taught by qualified practitioners, our courses feature practical application, underlying rationale, and current issues, all of which our students immediately utilize and apply to their work environments.

We are seeking qualified applicants possessing current work experience and teaching experience in topic areas including, but not limited to:
• Agile Marketing
• B2B Marketing in the Age of COVID
• Content Marketing
• Data Science
• Data Analytics
• Digital Marketing
• Improving Virtual Sales Communications
• Marketing Strategy
• Positioning & Segmentation

Specific Instructor Duties
• Develop and/or update course syllabi in consultation with the UCI Division of Continuing Education (DCE) Program Director as assigned and using approved syllabus template
• Prepare and deliver course materials and learning assessments in the assigned format
• Utilize the Canvas Learning Management System as the course support platform
• Communicate teaching objectives and specific learning outcomes to students, and clearly outline the grading policies for the course
• Evaluate student achievement of specific learning outcomes, and assign grades
• Post final student grades to the transcript system by set deadlines
• Respond to student questions and learning needs in a timely manner
• Handle student inquiries about final grades and consult with Director as needed
• Stay current regarding the professional body of knowledge in the field of practice
• Participate in required orientations and complete mandatory training programs by deadlines established by UC Irvine
• Complete required administrative tasks in a timely manner including: completing all hiring paperwork; submitting updated quarterly syllabi; posting bio and photo on the UCI DCE website; signing quarterly contract; ordering required texts; communicating AV and classroom needs
• Employ culturally competent teaching methodologies in the classroom inclusive of both domestic and international student populations
• Allow students to review their final exams/papers for up to 13 months following the last class session
• Use subject-matter expertise and leverage additional resources appropriately to enhance the curriculum (i.e.: make arrangements for guest speakers, etc.)
• Design interactive and motivational classroom activities to fully engage participants and to reinforce student learning
• Update materials periodically, and regularly monitor course evaluations in order to make adjustments and improvements to the curriculum

Our curriculum is constantly updated and tailored to bring students the background, expertise, and business practices to remain competitive and advance their careers. Taught by qualified practitioners, our courses feature practical applications, underlying rationale, and current issues, all of which can be immediately utilized in and applied to our students’ work environments.

We are looking specifically for potential instructors who are qualified to teach all topic areas as early as winter quarter (beginning January 2021):

Detailed course descriptions are as follows:

Agile Marketing MGMT_X462.22
Modern marketers are buffeted by fragmented channels, complex marketing technology, sophisticated audiences and volatile markets. In this demanding and uncertain new world traditional work management tends to break down. In response, Agile Marketing provides a framework for delivering high quality, audience-focused results at a faster pace and with less waste.

B2B Marketing in the Age of COVID MGMT_X461.70
As marketers, we are used to trying new things, but the global pandemic has thrown even the best of us into a whirlwind. The physical events we carefully selected are being canceled, direct mail programs we designed have nowhere to go, and the messaging we crafted must be delivered in an entirely new context. At the same time, buying processes are disrupted, and the sales team is desperate for some help. What is a marketer to do? In this session, we will explore the fundamental shifts in marketing you need to make not only to survive, but also to thrive.

Content Marketing MGMT_X461.78
Gain the knowledge and skills needed to design, develop, promote and manage profitable digital, mobile and social content marketing campaigns. Learn how to create compelling and engaging content to support the customer through the buyer journey lifecycle. Designed for product managers, digital marketers, social media strategists and business leaders who wish to increase revenue, retention rates and marketing return on investment.

Data Science 2.0 MGMT_X462.35
Data Science 2.0 focuses on achieving outcomes. This means understanding business goals and defining marketing needs to define meaningful data science projects. In addition, understanding the roles of a marketer and a data scientist are critical to project success. This course will provide a repeatable methodology on how to do this as well as execute a project with improved probability of success. This course will dive into the four-stage framework for an achievable data science project and define the activities needed. Moreover, it will share some of the tools and techniques data scientists have to help marketers such as psychographic profiling and neurolinguistics. The goal of the class is to provide marketers with concepts that they can immediately apply tactically rather than a deep technical exploration of data science.

Marketing Analytics & Data Science 1.0 MGMT_X462.86
This course is designed to teach marketers the foundational principles of marketing analytics & data science, and their applications at Thermo Fisher Scientific. Students will participate in a guided journey, from the shared foundational principles between Marketing Analytics and Data Science through the different types of analytics, Descriptive (what happened), Predictive (what will happen), and Prescriptive (what should be done next), while weaving in Data Science applications or concepts along the way. Students will learn the current marketing data architecture, best practice to approach analytics & attribution, and forecasting leveraging basic models.

Digital Marketing 1.0 MGMT_X461.59
This foundational course is aimed at marketers seeking to gain an overview of the value of digital marketing and how it can be leveraged to acquire, convert, and retain customers. Students will be introduced to the broad array of interactive marketing programs including search marketing, display advertising, email marketing, site optimization, social media, online analytics, and other digital methods used to achieve business goals. This course will cover the advantages and challenges as well as identify key differences between digital marketing and traditional marketing.

Digital Marketing 2.0 MGMT_X462.43
Digital Marketing 2.0 is an extension of more complex principles of Digital Marketing. This intermediate Digital Marketing course is aimed at marketers who have a foundational knowledge of Digital Marketing concepts but want to take their game to the next level. Modules include strategy and planning, analytics, audience management, offer management, and customer experience. Completion of Digital Marketing 1.0 or equivalent experience recommended.

Improving Virtual Sales Communications
There are unique challenges that people face when they conduct a virtual sales call or meeting. Most people are fearful and hesitant, lack adequate preparation, and need more effective customer engagement skills. Sellers must learn to be more concise, communicate value, and accentuate the most important points for their prospects while keeping them engaged. In this course, you will learn the important skills of selling in an online environment.

Marketing Strategy Simulation MGMT_X461.35
This hands-on capstone course lets students put into practice their understandings of segmentation, positioning, management of a portfolio of brands, integrated marketing communications, and multiple channels with intermediaries. Participants employ their insights and skills necessary to formulate and implement sound marketing strategies. Through readings, lectures, case discussions and the PharmaSim simulation, students will provide a detailed perspective on important paradigms that serve as the basis for marketing decision-making.

Positioning & Segmentation MGMT_X461.34
More than one individual is often involved in making buying decisions. In order to create segmentation, marketers need to know who participates in a decision and the relative influence of each participant. The course explains the different approaches to segmenting markets and provides insight into the variables of market segmentation. It also, states the importance of positioning and the strategies involved while highlighting the different marketing mix approaches.

To apply for this position, please click this link: https://recruit.ap.uci.edu/JPF06491

Individuals hired to teach these courses must understand that all such agreements with the University are made on a course-by-course basis and that the Instructor will be made no guarantee of continual involvement with the University in any capacity.

The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
The Corporate Education Department is a leader in employee development and education, locally and across the globe. We deliver educational courses and programs on-site and online to our clients; developed around the unique industry and needs of each organization. Our students are in full time working positions and are seeking additional education that will enable them to update their skills, support a new company initiative, or prepare for industry certifications or exams. We are seeking world-class instructors who are experts in their fields, with extensive hands-on experience as business professionals and community leaders. Applications to teach are accepted on a rolling basis throughout the year to both fill immediate program needs, and to increase the depth of the instructor pool for future needs.

Application RequirementsDocument requirements
  • Curriculum Vitae - Your most recently updated C.V.

  • Cover Letter (Optional)

Reference requirements
  • 3-5 required (contact information only)

Organization

Founded in 1965, UC Irvine combines the strengths of a major research university with the bounty of an incomparable Southern California location. Over five remarkable decades, UCI has become internationally recognized for efforts that are improving lives through research and discovery, fostering excellence in scholarship and teaching, and engaging and enriching the community.UC student center

With more than 33,000 students, 1,200 faculty members and 10,000 staff, UCI is among the fastest-growing campuses in the University of California system. Increasingly a first-choice campus for students, UCI ranks among the top U.S. universities in the number of undergraduate applications and continues to admit freshmen with highly competitive academic profiles. Orange County’s second-largest employer, UCI generates an annual economic impact on the county of $5 billion.

UCI is a center for quality education that honors classic instruction while incorporating the best new scholarship. U.S. News & World Report consistently ranks UCI among the nation’s best universities. Achievements in the sciences, social sciences, social ecology, arts, humanities, medicine and business also have garnered numerous national rankings for UCI’s schools, departments and programs. Three UCI researchers have won Nobel Prizes – most recently Irwin Rose, in chemistry, in 2004.

Interdisciplinary research, a UCI hallmark, is evident in the California Institute for Telecommunications and Information Technology, or Calit2, Newkirk Center for Science and Society, Center for the Study of Democracy, Institute of Transportation Studies, Institute for Genomics and Bioinformatics, and innovative instructional programs in biomedical engineering, international studies, global cultures, arts and technology, and other collaborations.

The university is dedicated to excellence through diversity and to the goal of reflecting equity and inclusion in our faculty, staff and student populations. Faculty and staff diversity affinity groups foster cross-departmental social interaction, professional networking, cultural competencies, recruiting and mentoring.

Committed to the Community

UCI reaches beyond the classroom and laboratory to help solve societal issues and support human development. In the health sciences, UCI is noted for its research on cancer, the neurosciences and the genetic underpinnings of disease. UCI Medical Center, Orange County’s only university hospital and Level I trauma center, has been ranked among the nation’s best hospitals by U.S. News & World Report for 16 consecutive years.

UC Irvine parkA major intellectual and cultural center, UCI engages the community through public activities and events. Speakers on campus, for example, have included Nobel Peace Prize winners His Holiness the XIV Dalai Lama, former Soviet leader Mikhail Gorbachev and Iranian human rights activist Shirin Ebadi, all of whom also received the UCI Citizen Peacebuilding Award for their efforts toward world peace.

The university is also addressing the needs of the community and growing world population in an environmentally sustainable way. From the development of new and reliable processes for electricity and alternative fuels to critical water and waste management solutions, UCI consistently tops the list in Sierra magazine’s “Coolest Schools” report, its annual sustainability ranking of U.S. colleges and universities.  

A hub for innovation and entrepreneurship, the university collaborates with the community on many strategic partnerships such as UCI Applied Innovation , a center which brings campus-based discoveries together with Orange County’s vibrant business sector to support job creation and economic growth. Development also continues on the 185-acre University Research Park adjacent to campus, where R&D companies enjoy collaborative opportunities in medical research, biotechnology, engineering, computer science and business.

UCI is benefiting the community and the world in countless ways through its scholarly, scientific, creative and economic contributions. On its way to becoming a flagship UC campus and one of the nation’s very best universities, UCI has embarked on a strategic plan that will ensure the campus continues to inspire excellence as it fulfills its research, teaching and public service missions in the decades ahead.

Find Us
Website
Telephone
949-824-5011
Location
University of California, Irvine
Irvine
CA
92697
US
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