Media Relations Strategist

Job description

Job Title: Media Relations Strategist
Location: Green Bay
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 602185

Department: College Advancement

Reports To: Director, Marketing/Recruitment

FLSA Status: Exempt

Salary Grade: C

Amount of Travel Required: One Day/Month - District

Positions Supervised: None

Position #: 03100017

LOCATION: Green Bay Campus

STANDARD HOURS: 40 hours per week. Monday - Friday, 8:00 a.m. to 5:00 p.m. with flexibility to work other hours including evenings needed.


*Current benefit eligible employees will be placed within the pay range based on their current rate/range.

Required online application available on website:

The College is seeking to attract ethnically diverse instructors and staff who can inspire our increasingly diverse student population. We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities and orientations. Therefore, we prioritize applicants who demonstrate they understand the benefits diversity brings to a professional educational community. The successful candidate will be an equity-minded individual committed to collaborating with faculty, staff, administration, students and community partners who are also committed to closing equity gaps.

Plan, maintain, and direct comprehensive media relations, strategic content communications, social media and related activities for the College to communicate the College’s value to the community and advance its position in Northeast Wisconsin and higher education. Central role in creating opportunities and advancing the mission, vision and strategic plan through various communications channels and outreach efforts including integrated public/media relations, multimedia asset creation, and social media. Leads other College public information activities including crisis communications; provides recommendations on complex sensitive public information or communications issues; and monitors and responds to threats to the College's reputation. Ensure ethical journalistic standards. Must work effectively with minimal supervision.


Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Applicants who have disabilities may request that special accommodations be made in order to complete the selection process. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the functions identified in the job description.
Essential Functions Statement(s)

  • Develop comprehensive public relations and content strategies plan that aligns with NWTC’s mission, vision, and strategic priorities to influence public opinion and promote student engagement
  • Manage college-wide media relations activities, including news advisories, story ideas, media exposure tracking and analysis, media inquiries, news conferences and event publicity
  • Maintain visibility with area reporters, assignment editors, producers and other media practitioners to build and sustain robust relationships with members of the media while gaining understanding of their ongoing needs and challenges
  • Assess content discovery and planning needs, ensuring the right content activities are prioritized and executed on cross-functional teams and within multiple platformsAlign content strategy to create cohesive content experiences, including messaging strategy and voice and tone, across the customer journeyEnsure public relations and content strategies are relevant to multiple cultural environments
  • Serve as the liaison to Executive Leadership Team for media inquiries and media responses
  • Coach staff and students in media relations including finding a story, interview style and talking points
  • Provide coaching and strategic communications counsel to teams in alignment with the NWTC brand standards
  • Manage, prepare and distribute College emergency information and crisis communication to support security, transparency and public confidence
  • Participate in WTCS and industry partner media relations and awareness campaigns to promote technical education and to advance the core mission of the System as a whole
  • Expect to work some evening and weekend hours and to be on call to respond to social media and reputation issues outside the College’s work hours to meet customer needs
Competency Statement(s)

  • Values - Demonstrate behaviors and action that support the College’s values - Customer Focus, Everyone Has Worth, Passion and Inspiration, Collaboration, Emotional Intelligence, Results and Accountability, Valuing Talent and Well Being, and Ethics.
  • Student Success – Demonstrate behaviors and actions that support student recruitment, retention, and student success initiatives.
  • Diversity Oriented - Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion, disability, socio-economic background, or job type.
  • Communication, Oral - Ability to communicate effectively with diverse audiences, specifically racially, ethnically, and socioeconomically diverse communities
  • Communication, Written - Ability to communicate in writing clearly and concisely with relevancy for diverse audiences, specifically racially, ethnically, and socioeconomically diverse communities
  • Creative - Ability to think in such a way as to produce a new concept or idea.
  • Relationship Building - Ability to effectively build relationships with customers and co-workers.
  • Goal Oriented - Ability to focus on a goal and obtain a pre-determined result.
  • Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
  • Persuasive - Ability to influence others to change position or to adopt a specific point of view.
  • Time Management - Ability to utilize the available time to organize and complete work within given deadlines.


Education: Bachelor’s Degree (four-year college or university) preferred. An earned Associate Degree combined with relevant experience may be considered.

Experience: A minimum of three years related experience.

Demonstrated cultural competence, sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, faculty and staff preferred.

**An equivalent combination of education and experience may be considered.

Computer Skills

Microsoft Office Suite, photo and video editing software, and social media management systems.

Must hold a valid driver’s license and be insurable under the District’s standard insurance policy terms.


Physical Demands



O (Occasionally)


O (Occasionally)


C (Constantly)

Handling / Fingering

C (Constantly)

Reach Outward

N (Not Applicable)

Reach Above Shoulder

N (Not Applicable)


N (Not Applicable)


N (Not Applicable)

Squat or Kneel

N (Not Applicable)


N (Not Applicable)

10 lbs or less

O (Occasionally)

11-20 lbs

N (Not Applicable)

21-50 lbs

N (Not Applicable)

51-100 lbs

N (Not Applicable)

Over 100 lbs

N (Not Applicable)


12 lbs or less

N (Not Applicable)

13-25 lbs

N (Not Applicable)

26-40 lbs

N (Not Applicable)

41-100 lbs

N (Not Applicable)

N (Not Applicable)

Activity is not applicable to this occupation.

O (Occasionally)

Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently)

Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly)

Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

The College has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the College reserves the right to change this job description and/or assign tasks for the employee to perform, as the College may deem appropriate.

NWTC does not discriminate on the basis of age, race, color, disability, sex, gender, sexual orientation, gender identity, national origin or other protected classes. Inquiries regarding the College’s nondiscrimination policies may be directed to the Chief Officer of Diversity, Equity & Inclusion at (920) 498-6826 or [email protected].




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Job No:
Posted: 11/17/2020
Application Due: 2/15/2021
Work Type: