ASSISTANT DIRECTOR OF WEB STRATEGY AND INTEGRATED COMMUNICATIONS

Location
Edinburg
Posted
Nov 13, 2020
Institution Type
Four-Year Institution


ASSISTANT DIRECTOR OF WEB STRATEGY AND INTEGRATED COMMUNICATIONS

Posting Number: SRGV4745
Number of Vacancies: 1
Location: Edinburg, Texas
Department: University Marketing and Communications
FLSA: Exempt

Scope of Job:
Oversees the Web Strategy and Integrated Communications team within University Marketing and Communications. Leads the evaluation, planning, management, operations, maintenance, and development of external marketing and recruiting focused websites for UTRGV. Responsible for ensuring that web communications are integrated and effective in achieving institutional goals for enrollment and engagement while building the UTRGV brand.


Description of Duties:
• Leads the Web Strategy and Integrated Communications team within Digital Marketing and serves as project owner for websites and web communications that support achieving the University’s strategic goals while ensuring consistent brand articulation.
• Directs web development and communications planning, including managing internal clients, prioritization, timelines, project scope, technical requirements, and communication with key stakeholders. Ensures all plans are goal-oriented, have measurable outcomes, are properly budgeted and resourced, and integrated with overarching marketing plans to achieve priority goals.
• Directs web projects and the design, operation, maintenance, and development of all external-facing UTRGV websites, including overall design, template design, user experience and user interface design (UX/UI), content prioritization, accessibility, creation and maintenance of templates in the University’s content management system.
• Directs and ensures collaboration across digital marketing and creative functions to ensure that the website is properly optimized for search engines, follows marketing and conversion optimization best practices, adequately serves as a recruitment tool for the University, and that the visual design is properly articulating the UTRGV brand.
• Collaborates with Information Technology system engineers, database administrators, and CMS provider to integrate and manage automated web content and services as needed and implement software and system updates as required. Oversees the testing, revisions, and manages all updates to confirm that system is operational and meets all system performance standards.
• Ensures web-based communication systems are correctly implemented and ensures compliance with all internal and external policies, laws, regulations, and guidelines.
• Researches, evaluates, and recommends new technologies for use on websites.
• Provides leadership to staff assigned to web projects and evaluate and assess the results of work accomplished by the web development staff to ensure quality and completeness.
• Directs multiple tasks and projects simultaneously, driving follow-up and awareness of deadlines both within marketing team and for major clients, stepping in to problem-solve or interface with client leadership as necessary and acting as a second-in-command for the Director of Digital Marketing and Marketing Analytics as needed.
• Participates in the hiring, training, and evaluation of staff.
• Performs other special projects and duties as assigned.


Supervision Received:
General supervision from assigned supervisor.

Supervision Given:
Direct supervision of assigned staff.

Required Education:
Bachelor’s degree from an accredited university.

Preferred Education:
Master’s degree in a related field from an accredited University.

Licenses/Certifications:
None.

Required Experience:
Four (4) years of professional web design and development experience, including supervisory experience.


Preferred Experience:
None.


Equipment:
Use of standard office equipment.


Working Conditions:
Needs to be able to successfully perform all required duties. Office environment; some travel and weekend work is required.


Other:
• Advanced skills in web development, interface design, usability, web accessibility, analytics, application integration, and development of web standards and guidelines.
• Strong written and verbal communication skills, exceptional attention to detail, and an aptitude for making quick, quality decisions.
• Strong sense of customer service and consistently interact with clients with a high standard of professionalism.
• Strong project management and organizational skills and able to independently manage multiple projects and deadlines simultaneously.
• Ability to work independently and in a team environment.


Physical Capabilities: N/A

Employment Category: Full-Time
Minimum Salary: Commensurate with Experience
Posted Salary: Commensurate with Experience
Position Available Date: 11/12/2020
Grant Funded Position: No
If Yes, Provide Grant Expiration Date:

EEO Statement:
It is the policy of The University of Texas Rio Grande Valley to promote and ensure equal employment opportunities for all individuals without regard to race, color, national origin, sex, age, religion, disability, sexual orientation, gender identity or expression, genetic information or protected veteran status. In accordance with the requirements of Title VII of the civil rights act of 1964, the title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, as amended, our University is committed to comply with all government requirements and ensures non discrimination in it’s education programs and activities, including employment.


Special Instructions to Applicants:
Dear Applicant,

Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following:

*Date of Birth
*Social Security Number
*Gender
*Ethnicity/Race

Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission.

If you have any questions, please do not hesitate to contact us at (956)665-8880 and/or [email protected]


Additional Information:
UTRGV is a distributed location institution and working location is subject to change based on need.

All UTRGV employees are required to have a criminal background check (CBC). Incomplete applications will not be considered.

Substitutions to the above requirements must have prior approval from the Chief Human Resources Officer.


To apply, visit https://careers.utrgv.edu/postings/26397





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