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Marketing and Communications Coordinator

Job description

Employee Type:

CS-Classified Staff

University Title:

Communications Consultant 1

Working Title:

Marketing and Communications Coordinator


Elson S. Floyd College of Medicine


College of Medicine

Department Link:

Elson S. Floyd College of Medicine

Position Number:


Hiring Unit :

Communications and Marketing

Work Location:


Zip Code:


This position is in a Bargaining Unit:


Summary of Duties:

The Elson S. Floyd College of Medicine (ESFCOM) at Washington State University is embarking on the accreditation and development of a next generation medical school designed to train students to be physician leaders, who innovate, adapt and discover in an ever changing healthcare landscape. The School is now inviting applications for the position of Marketing and Communications Coordinator.

The Marketing and Communications Coordinator is responsible for coordinating and executing the tactical elements of the marketing and communications plan including earned, owned and paid media elements, as well as providing marketing administrative support.

With some direction from the supervisor, this role writes and edits communications materials, tracks and updates media contacts, assists with editorial calendar development and tracking, coordinates and posts social media content, performs routine website updates, compiles internal newsletters, assists with presentations and other promotional materials, provides event coordination support, and assists in executing marketing and communications campaigns. This role also coordinates marketing administrative tasks including contact list development and management, and campaign and social media tracking and reporting.

Additional Information:

Competitive benefits available

20% Website Content Management
-Maintains updates to the College of Medicine website including directory revisions, content revisions, photo and video updates, etc.
-Drafts new and revised web content and coordinates with Senior Marketing Communications Coordinator on developing new web pages.
-Tracks web analytics and stays abreast of trends and tools to continuously improve overall functionality, accessibility and quality of the website.

20% Communications and Public Relations
-Drafts press releases and media pitches, seeks out and identifies story ideas.
-Monitors and tracks news coverage.
-Assists with editorial calendar development. Tracks and updates media contacts and lists, stays abreast of news media outlets, reporter changes, etc.
-Compiles weekly internal newsletter. Drafts, edits and posts internal news stories and other news content.
-Assists in collecting content and developing presentations for college dean including quarterly all college meetings, community and business presentations, etc.
-Writes and edits content for the annual report, newsletters, and other communications materials.

20% Social Media
-Coordinates and posts social media content across all channels including but not limited to Facebook, Twitter, Instagram, blogs, YouTube, LinkedIn, etc. Assures adherence to branding guidelines and best practices.
-Assists in creating visual assets and content for social media posts.
-Responds to comments and questions and tracks influencers.
-Assists with development and execution of campaigns and annual social media plan.
-Stays up-to-date on new applications and products that can be used to promote the college.

20% Marketing and Promotion
-Assists in executing marketing strategies, campaigns and initiatives.
-Collaborates with the Director in the development and execution of the comprehensive annual marketing and communications plan.
-Drafts and edits content for marketing collateral materials including brochures and one pagers, newsletters, annual report, website, multimedia/video productions, ad campaigns, etc.
-Assists with promotion of events including materials development, social media, and other promotional support, and provides event support as needed.

15% Marketing Administration
-Develops and maintains communications and marketing contact lists and media lists. Assists in updating and maintaining photography archive.
-Tracks web, marketing campaign and social media results and develops reports.

5% Other
Perform other related work as required
University, College and City Information
The University
Washington State University (WSU) is Washington’s land-grant university with an overarching mission of improving the quality of life for all citizens — locally, nationally, and globally. As a comprehensive leading land-grant institution, WSU is committed to excellence in each of its research, teaching and outreach missions. With a focus on innovation, excellence, and accountability, continual enhancement of the quality, scope, and impact of research and educational endeavors are at the core of WSU’s strategic priorities.
The WSU campus in Spokane is located in the center of a developing University District downtown and enjoys a premier location along the Spokane River. WSU Spokane is the University’s designated health sciences campus and home to the Elson S. Floyd College of Medicine. The University offers graduate and professional degrees as well as some undergraduate completion degrees in many health sciences fields. Advanced degrees in K-12 education round out the offerings. The campus also hosts health sciences programs from Eastern Washington University.

WSU is one of only 115 public and private institutions recognized by the Carnegie Foundation as a “very high research activity” university. In addition to the Spokane campus, WSU has campuses in Pullman, the Tri-Cities, and Vancouver, with a developing campus in Everett; four research and extension centers within the state and extension offices in every county; and a Global Campus with online degree programs accessible worldwide. The University’s annual operating budget expenditures are nearly $1 billion.

The College
The Elson S. Floyd College of Medicine is Washington’s premier community-based medical school. It is named after the university’s late president, Elson S. Floyd. Dr. Floyd believed that Washington State University, as the state’s land-grant institution, should train doctors to serve all of Washington.
The mission of the School is to: Develop practical solutions to challenging problems in disease prevention, health care access and delivery; Train primary care physicians who will work in Washington and help alleviate a shortage of doctors, especially in rural and under-served areas; and Develop a strong research component, with faculty members who work on innovative projects, sharing what they know with students in classroom and research settings.

The City
Spokane is a major healthcare hub and the largest along the northern corridor of the United States between Minneapolis and Seattle. It offers the latest diagnostic and therapeutic care in all fields of medicine, and boasts four major hospitals, including Providence Health’s 644-bed Sacred Heart Medical Center. Complete with a rich cultural scene, historic neighborhoods, urban appeal, and easy access to four-season outdoor recreation, Spokane supplies a high quality of life for the nearly half million residents who live in the region.

Appointment Status:


Job Appointment (FTE%):


Position Term in Months:


Monthly Salary:


Required Qualifications:

A Bachelor’s degree in English, communications, journalism, humanities, public relations, or related field; or four years of writing/editing/public relations experience; OR equivalent education/experience.

Additional Requirements:

Experience working with Microsoft Office Suite (Word, Excel, Powerpoint, etc).

Demonstrated proficiency in writing, editing and proofreading.

Experience creating and distributing email campaigns.

Experience with professional social media management, interaction and content scheduling using Facebook, Twitter, lnstagram, Linkedln, Flickr and YouTube.

Experience with HTML text formatting and editing web pages In a content management system such as WordPress.

Ability to work a flexible schedule including occasional evenings and weekends.

Preferred Qualifications:

One (1) year of full-time work experience and/or an advanced degree in marketing, public relations, communications, or other related field.

Demonstrated ability to initiate and complete projects independently and with specific deadlines.

Experience working with web analytics, including search engine optimization, performance tracking, and keyword identification and promotion.

Experience with photography and creating quality digital content and visual assets for social media channels.

Will this position require a background check?:

This position has been designated by the department to require a background check

Open Date:


Open Until Filled :


Special Instructions to Applicants:

Screening of applications will begin November 20, 2020, and continue until the position has been filled. Applicants must attach the following documents to their online application: 1) resume and 2) cover letter. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements. Applicants are required to include contact information for at least three (3) professional references in the application.

EEO Statement :

WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veterans, persons of disability and/or persons age 40 and over are encouraged to apply.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521(v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or [email protected]

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Job No:
Posted: 11/13/2020
Application Due: 1/12/2021
Work Type: