Digital Marketing Coordinator - University Communications (19843)
- Employer
- University of Central Oklahoma
- Location
- Main Campus - Edmond, OK, 73034
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- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
- Initiates, assesses, writes, edits and coordinates university online publications.
- Responsible for the creation and development of new online publications as they may pertain to the university’s mission.
- Ensures that online publishing duties are performed in compliance with technology standards as established by the Office of Information Technology (OIT), including compliance with federal accessibility standards.
- Responsible for daily production of the university’s e-newsletter Centralities, published each weekday for faculty/staff and three days a week for students. This includes determining general and specific content to be developed for publication; evaluating material submitted for publications; securing graphic material (photo, art, etc.) for publication; writing, editing and correcting final drafts; and submitting completed publication for distribution via the university’s mass email platform.
- Creates and/or proofreads mass emails from other university departments and offices. Helps determine whether a request should be approved and implemented and proposes viable alternatives for communication, if needed.
- Coordinates paid social media campaigns and strategy for the university and engages in social media listening to enhance these strategies.
- Implements digital media strategies/campaigns in relation to SEO, SEM, Google ad word, online display advertising and other online marketing initiatives.
- Assists with blogger/influencer outreach, keyword optimization, press release optimization and mobile device marketing.
- Tracks and monitors the success of online initiatives and website analytics (i.e. impressions, reach and influence), and provides reports.
- Reviews quality, monitors and ensures consistency of messaging across digital platforms and edits content as needed.
- Identifies and reports on digital/social media and technology trends to the University Communications staff.
- Assists other departments with social media content/online content integration.
- Establishes relationships and works with the OIT to ensure technical specifications for online publishing are implemented.
- Ensures current university branding and marketing initiatives are implemented on university website and social media.
- Updates content on university website. Reviews top-level pages on a weekly, monthly and quarterly basis and creates new content as needed.
- Has working knowledge and stays current on technical requirements for online publishing.
- Trains other University Communications staff to effectively publish daily online newsletter(s) in their absence.
- Proficient in Associated Press Style.
- Assists with proofing and editing major university print publications as needed.
- Serves on university web content management team.
- Other duties as assigned.
Qualifications / Experience Required:
Requires a university degree in field plus 3+ years of relevant experience in the chosen field or 7+ years of equivalent work experience that provides knowledge of and exposure to fundamental theories, principles, and concepts. Requires the application of expertise in a chosen field to achieve results.
Experience Preferred:
Bachelor's degree in journalism, communications, public relations or related field. Extensive knowledge and experience with social media.
Knowledge/Skills/Abilities:
Strong grammar and composition skills. Effective oral and written communication, human relations, public relations and organizational skills. Knowledge of online technology with particular interest in blogs, social networks, virtual world, wiki's, mobile and other emerging technologies. Interactive, web and public relations skills. Basic knowledge of Photoshop.Physical Demands: Reasonable accommodations (in accordance with ADA requirements) may be made, upon request, to enable individuals with disabilities to perform essential functions.
Organization
The University of Central Oklahoma prepares future leaders in an opportunity-rich environment, ideally located in the Oklahoma City metropolitan area. Central offers an innovative learning community to its more than 17,000 students, where teaching comes first, a commitment seeded in the university's roots as a teaching college. Students at Central develop personal relationships with more than 450 full-time faculty, 450 adjunct faculty and over 850 staff, like 2008 U.S. Professor of the Year, Dr. Wei Chen, who are committed to transforming lives.
With 117 undergraduate majors and 59 graduate programs, Central is a smart investment for students dedicated to their future success. Notable academic programs include Forensic Science, Music Theatre, Mass Communications, Accounting, the region's only accredited Professional Golf Management program, Jazz Studies and the Academy of Contemporary Music at UCO, located in downtown Oklahoma City's Bricktown district.
Central's appealing 210-acre campus is on track to become a certified botanical garden, offering both a pleasing learning and living environment and a source of pride for students, employees and alumni. In fact, Central is ranked among the top universities nationally in residence life and as one of the top universities to work for by the "Chronicle of Higher Education." Central is also an official U.S. Olympic and Paralympic Training Site, and hosted the 2010 World Sitting Volleyball Championships on campus. Founded in 1890, Central is the state's first public institution of higher learning, and continues to cultivate creativity and innovation in every corner of campus, bringing to life its core values of Character, Community and Civility each day.
Check out the - UCO Virtual Tour!
MISSION
The University of Central Oklahoma (UCO) exists to help students learn by providing transformative education experiences to students so that they may become productive, creative, ethical and engaged citizens and leaders serving our global community. UCO contributes to the intellectual, cultural, economic and social advancement of the communities and individuals it serves.
VISION
UCO will become one of the Top 10 metropolitan universities of our kind in the United States by providing a transformative education as well as development experiences that help learners achieve their highest level of leadership potential.
CALL TO ACTION
The University of Central Oklahoma transforms each student by focusing our resources on the Central Six tenets of transformative learning.
All students will be transformed with:
- Discipline Knowledge
- Leadership
- Research, Scholarly and Creative Activities
- Service Learning and Civic Engagement
- Global and Cultural Competencies
- Health and Wellness
Transformative learning is a holistic process that places students at the center of their own active and reflective learning experience.
About Edmond/Oklahoma City Metro
The University of Central Oklahoma is located in Edmond, a part of the growing, thriving Oklahoma City metropolitan area. At Central, our students, faculty and staff get the best of both worlds - the "small town" feel of Edmond, with the big city excitement of the Oklahoma City metro. Both the Edmond and the Oklahoma City metro consistently rank nationally among the safest, most affordable and most exciting places to live. In fact, Edmond recently ranked among the best places to live in the nation by Money Magazine and Family Circle magazine, and Oklahoma City ranked sixth in the nation for the "Best Places for Young Adults" by Portfolio.com. From year-round arts, music and theater offering, to exciting sporting events like the NBA's Oklahoma City Thunder, to first class shopping, dining and more, Edmond and the Oklahoma City metro offer a diverse, active, culturally enriched lifestyle that's on the move to even bigger and better opportunities.
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