Director of Social Media

Job description

Position Type:

Permanent Staff (SHRA)

Is this an internal only recruitment?:


Position Title:

University Program Manager - Advanced

Working Title:

Director of Social Media

Position Number:


Vacancy ID:


Budgeted Hiring Range:


Pay Band Information:

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Salary Grade Equivalent:


Full-time/Part-time Permanent/Time-Limited:

Full-Time Permanent

Hours per week:


Work Schedule:

Monday-Friday, 8:00am-5:00pm

Department Name and Number:

University Communications-258000

Date First Posted:


Closing Date:


Position Location:

Chapel Hill, NC

Position Posting Category:

Public Relations/Communications/Marketing

Department Description:

The Office of University Communications is responsible for the strategic management of the University’s overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications include: Executive Communications, Media Relations, Internal Communications, Content Development, Social Media, Strategic Resources, Issues Management, Community Relations, Public Records, the UNC-Chapel Hill Visitor’s Center, and UNC Creative.

Equal Opportunity Employer:

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

Position Description:

The director of social media reports to the director of content development in University Communications, manages a team of social media specialists and works with colleagues in University Communications and communications professionals within the schools and units across campus. The director is responsible for developing and implementing the University’s social media strategy and, working with others, maintaining and enhancing the University’s reputation. In addition, the social media director is responsible for staying current on new technology and ever-changing digital communications trends.

The director uses multiple digital platforms to engage the University’s key and diverse constituencies and monitor issues of interest to the University. Working with the team, the director also measures, analyzes and shares user engagement and other key performance indicators and uses sound editorial judgement to make content decisions that shape public perception and develop a community of support.

The social media director is responsible for setting and overseeing an annual budget, including, but not limited to, costs for graphic design and equipment as well as publishing, social listening and metrics collection tools.

The position requires a high level of attention to detail, organization, professionalism and discretion. Additional requirements include the ability to adapt, work in a fast-paced environment, follow through and complete projects on time, tackle projects thoughtfully and creatively, delegate authority, resolve issues in the best interest of the University, and develop and maintain positive working relationships.

Minimum Education and Experience Requirements:

Bachelor’s degree and three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Essential Skills, Knowledge and Abilities:

Ability to appropriately represent the University

Extensive social media experience for a brand

Extensive knowledge of social media content creation and social media publishing and listening tools

Proficiency at extracting and analyzing social media metrics and making recommendations for content changes

Ability to consult with colleagues within the university and provide strategic advice

Excellent written and oral communications, with a strong attention to detail

Excellent relationship-building skills

Strong project management skills and the ability to build and manage a team of direct and indirect reports

Preferred Qualifications:

Five to seven years’ experience in social media, communications, journalism, public relations or marketing.

Social media experience with a higher education brand

Position/Schedule Requirements:

Evening work occasionally, Weekend work occasionally

Stimulus/ARRA Funded:





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Job No:
Posted: 11/10/2020
Application Due: 1/9/2021
Work Type: