Director of News & Media Relations
Job no: 496906
Department: University Communications and Marketing
Location: Oxford, OH
Work type: Salary Staff
Categories: Administration, PR, Media, Graphics, Communications
Status: Full Time
A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact [email protected] or (513) 529-3560.
Advertised: 11 Aug 2020 Eastern Daylight Time
Director of News & Media RelationsHours Per Week:
Full-time/40 hoursJob Summary:
Under the general direction of the Vice President/Chief Marketing and Communications Officer, the Director of News & Media Relations leads the news team at Miami University. The director has overall responsibility for leading the development, planning, implementation and monitoring of all Miami internal and external communications. The Director will also often serve as the university's spokesperson and be the primary contact for media outlets across the state and nation.Duties/Physical Demands:
Under the general direction of the Vice President/Chief Marketing and Communications Officer, the Director of News & Media Relations leads the news team at Miami University. The director has overall responsibility for leading the development, planning, implementation and monitoring of all Miami internal and external communications. The Director will also often serve as the university's spokesperson and be the primary contact for media outlets across the state and nation.
The person in this position will engage with news media on behalf of Miami University, both proactively and in response to incoming inquiries on institutional matters. Under the guidance of University Communications leadership and reporting to the VP/CMCO, the Director will lead a modern, proactive news team that collaborates with key constituents across the University, including the University’s main marketing team, to actively promote and elevate Miami University’s reputation and brand.
• Leverage public relations and storytelling skills by leading the university news team and through collaboration with the marketing and digital media teams to support overarching goals of brand and reputation building by pursuing and securing news coverage in line with strategic and institutional priorities
• Execute measurable PR strategies: collaborate with colleagues to develop key messages for thought leadership pieces; build and nurture media relationships through proactive pitches and targeted outreach; continually research outlets and journalists to expand PR capabilities.
• Serve as the university’s public information officer in crisis situations. In partnership with the VP/CMCO, work with senior leadership to develop media relations strategies for issues management and crisis communication with an eye toward authentic messaging that best reflects the university’s brand. Participate in disaster drills, active shooter scenario training and other crisis communications exercises.
• Leverage software/online tools and media services to promote faculty/staff expertise, accomplishments, and research. Work closely with faculty, deans, and academic affairs to source and promote scholarship.
• Respond strategically to institutional media inquiries with appropriate statements and information. Research requested information and develop responses in coordination with campus units and subject matter experts.
• Utilize social media platforms to target and follow influencers, including journalists, to tell and share news with a variety of audiences.
• Promote student achievements to help drive recruitment and retention, in addition to awareness and reputation.
• Cover/report on campus events through internal communication channels.
• Develop/maintain robust digital newsroom content; generate frequent news releases and expert pitches and prepare faculty and staff to serve as expert sources; share content with journalists and media outlets.
• Collaborate with the university’s data analytics team to monitor and report relevant trends
• Identify and develop written communications in support of media relations activities, including fact sheets, talking points, press releases and similar materials.
• Develop and maintain collaborative relationships with members of the news media and with key stakeholders within the university.
• Coordinate with news media regarding their on-campus presence when relevant, in alignment with university policies.
• Provide expert advice on issues management to senior leadership and play a key role in crisis communications
• Working with the VP/CMCO help develop and pitch the University President as a subject matter expert through various channels, including op ed opportunities and strategic media interactions
Bachelor's degree and a minimum five years' progressively responsible integrated marketing communications, public relations, and crisis communications experience.
EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to [email protected] or 513-529-3560. As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.Benefits Eligible: