Assistant Director, Development (Working Title: Assistant Director, Gift Planning)
- Employer
- Georgia State University
- Location
- Atlanta, GA
View more
- Administrative Jobs
- Institutional & Business Affairs, Alumni Relations & Development
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Job Description
The Assistant Director of Gift Planning will work with the senior director to increase the number of planned giving donors, dollars pledged, and gifts realized. This position will manage Georgia State’s planned giving marketing strategy with a focus on identifying new donors. The Assistant Director will collaborate with leadership staff and unit-based gift officers to identify, cultivate, solicit and steward planned giving prospects and donors, expanding the division’s ability to build relationships with an increased number of high potential prospects.
The mission of Gift Planning is to help donors realize their vision of leaving a legacy at GSU. We help individuals consider non-cash assets, tax advantageous opportunities, and their overall estate plans to make a lasting impact at the university.
Responsibilities
Marketing and Communications
Provides lead project management for gift planning communications efforts to enhance program visibility among prospects. Serves as key liaison between department, staff and vendors for the design and production of print and online publications/materials and collateral. Proactively monitors and manages the needs of donors in response to marketing pieces and facilitates the response of donor inquiries. Works with the office of Annual Programs to coordinate timing of communications. Provides direction to database management staff when needing to create each appeal’s target audience and mailing list. Collaborates with GSU’s public relations department to feature donor stories and gift opportunities in various publications and mediums. Updates the gift planning website and social media presence.
Donor Engagement
Data Segmentation and Analytics
Performs regular analytics of giving data through Raiser’s Edge to create targeted communications to segmented groups within the donor population. Creates reports, queries, mailing lists and other database outputs in support of gift planning activities.
QualificationsBachelor's degree and one year of related experience; or a combination of education and related experience.
College/Business Unit11/20/20, 11:59:00 PM
College/Business Unit: Development
Location: Atlanta Campus
Job Posting: 10/26/20, 8:28:05 AM
Organization
Founded in 1913 in Atlanta, Georgia State University is the second-largest and one of four research institutions in the University System of Georgia. The University serves one-fourth of the graduate students in the university system; it is within a one-hour commute of more than one-third of the state’s population. Approximately 80 percent of all Georgia State alumni live and work in Georgia.
Georgia State’s main campus is located on 34 acres in downtown Atlanta. University centers in Alpharetta, Brookhaven, Buckhead and Henry County offer students convenient suburban locations for graduate courses in business and education.
More than 50,000 students annually attend Georgia State University. While 90 percent of the students are from Georgia, students also come from all 50 states and 160 countries. More than 1,400 international students attend Georgia State and graduate students comprise 31 percent of the student population.
The University offers more than 52 degree programs in more than 250 fields of study – from public policy and African-American studies to biology and health sciences. Degrees are offered at the bachelor’s, master’s, specialist and doctoral levels through six units: the College of Arts and Sciences, J. Mack Robinson College of Business, College of Education, College of Health and Human Sciences, College of Law and Andrew Young School of Policy Studies. In addition to the numerous degree programs, Georgia State offers full- and part-time programs and day, evening and weekend classes.
Students have many choices in extracurricular activities including more than 22 fraternities and sororities; and some 250 chartered student groups, including 60 degree-related student groups, seven religious, 24 law-oriented and 22 multicultural/international groups; and 10 honor societies. There is also an active student government association which includes the student senate and the judicial board.
The Georgia State Panthers are members of the Colonial Athletic Association and compete in 16 NCAA Division I intercollegiate men’s and women’s sports, including basketball, baseball, softball, golf, tennis, track and volleyball. The university announced in April 2008 that is will begin Division I-AA football in 2010.
The university’s innovative Touch the Earth program brings outdoor recreation ranging from backpacking, rock climbing, sailing, kayaking, rafting and water-skiing to out-of-state snow-skiing and snorkeling trips. And WRAS, Georgia State’s popular 100,000-watt radio voice, is the most powerful student-run radio station in the United States.
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